RESTON, Va., Jan 30, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a report highlighting the major trends in U.S. Internet activity in 2007, including top gaining properties and site categories, and core search market growth. The biggest winners in 2007 featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist.

Top-Gaining Properties in 2007

A study of the growth in visitors among the top 100 U.S. Internet properties revealed that 2007 was a strong year for several of the largest properties. Social networking giant Facebook.com reaped the benefits of opening registration to all users, jumping 81 percent versus December 2006 to 34.7 million visitors in December 2007. Wikipedia Sites gained 34 percent to reach nearly 52 million visitors, continuing its reign as the Web's most popular reference hub. Leading classified site Craigslist.org jumped 74 percent to 24.5 million visitors, while AT&T grew 27 percent to 30.2 million visitors boosted by its exclusive deal with Apple as carrier for the iPhone. Yellow Book Network jumped an impressive 137-percent to 10.4 million visitors.

Several of the top-gaining properties were driven by the acquisition of Web entities including, but not limited to, the following:

    -- Everyday Health gained 349 percent driven by its acquisition of
       Drugs.com and other sites.
    -- Women's category leader, Glam Media, grew 213 percent during the year,
       due in large part to the addition of several new entities, including
       Quality Health Network, MyYearbook.com, and LifeScript.com, among
       others.
    -- Yellow Book Network grew 137-percent to 10.4 million visitors, as
       visitation to Yellowbook.com Sites tripled (up 207 percent to
       4.6 million visitors) and one new entity was added to the property.
    -- iVillage.com: The Women's Network gained 27 percent with the addition
       of Sugar Publishing, MakeoverSolutions.com, and iWin.com, among others.
    -- Demand Media added numerous entities under its Demand Media Knowledge
       and Demand Media Games media titles, which contributed to its
       149-percent growth.
    -- OfficeMax's dramatic 199-percent gain was driven primarily by a
       December 2007 surge in visitation to its popular viral holiday
       greetings site ElfYouself.com.



    comScore Top 20 Gaining Properties by Percentage Change in Unique
    Visitors* (U.S.)
    December 2007 vs. December 2006
    Total U.S. Home, Work and University Internet Users
    Source: comScore Media Metrix
                                                  Total Unique Visitors (000)
                                                 Dec-06    Dec-07     % Change
    Total U.S. Internet Audience                174,199   183,619          5
    Everyday Health                               2,690    12,073        349
    Glam Media                                    7,994    25,028        213
    OfficeMax                                     5,130    15,339        199
    Demand Media                                  5,999    14,958        149
    Yellow Book Network                           4,386    10,388        137
    ValueClick Sites                              6,339    13,013        105
    Facebook.com                                 19,105    34,658         81
    WorldNow - ABC Owned Sites                    8,714    15,474         78
    Craigslist.org                               14,075    24,468         74
    Experian Interactive                          8,054    12,500         55
    Yellowpages.com Network                      16,168    24,453         51
    AmericanGreetings Property                   11,982    18,102         51
    Comcast Corporation                          18,716    26,445         41
    UGO                                           8,450    11,912         41
    The Mozilla Organization                     10,948    15,267         39
    Answers.com Sites                            10,707    14,899         39
    Wikipedia Sites                              38,585    51,851         34
    iVillage.com: The Womens Network             13,545    17,234         27
    AT&T, Inc.                                   23,833    30,212         27
    Internet Broadcasting Systems                 9,894    12,394         25

   *Ranking based on the top 100 properties in December 2007.

Top-Gaining Site Categories in 2007

The top-gaining site categories in 2007 reflected trends in both the online and offline worlds. The politics category grabbed the top position, gaining 35 percent, as the 2008 presidential election and primary season kicked into high gear. Women's community sites also jumped 35 percent, as the top two properties in the category, Glam Media and iVillage.com, saw strong growth. With the ever-increasing coverage of celebrity news, from Britney Spears' meltdowns to Anna Nicole Smith's death, entertainment news sites jumped 32 percent. Online classifieds had a strong 2007 growing 31 percent versus year ago, as it continued to impinge on traditional news media's classified revenues.

    comScore Top 10 Gaining Categories by Percentage Change in Unique
    Visitors (U.S.)
    December 2007 vs. December 2006
    Total U.S. Home, Work and University Internet Users
    Source: comScore Media Metrix
                                                 Total Unique Visitors (000)
                                                Dec-06      Dec-07    % Change
    Total U.S. Internet Audience               174,199     183,619         5
    Politics                                     6,192       8,384        35
    Community - Women                           51,632      69,854        35
    Entertainment - News                        37,093      49,023        32
    Classifieds                                 31,867      41,688        31
    Career - Training and Education              7,865      10,279        31
    Gay/Lesbian                                  1,843       2,367        28
    Retail - Consumer Goods                     28,829      35,936        25
    Finance - News/Research                     43,317      52,064        20
    Teens                                       23,313      27,979        20
    Religion                                    19,101      22,886        20

Core Search Query Growth in 2007

In 2007, searches at the five major core search engines increased 15 percent to 9.6 billion searches. Google Sites led with 5.6 billion searches in December 2007, up more than 30 percent from the previous year. Yahoo! Sites ranked second with 2.2 billion searches, followed by Microsoft Sites (940 million), Time Warner Network (442 million), and Ask Network (415 million).

    comScore Core Search Report*
    December 2007 vs. December 2006
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch 2.0
                                                Search Queries (MM)
                                                                     Percent
                                                                      Change
                                                                    Dec-07 vs.
    Core Search Entity                   Dec-06       Dec-07          Dec-06
    Total Core Search                     8,348        9,636            15 %
    Google Sites                          4,317        5,629            30 %
    Yahoo! Sites                          2,300        2,211            -4 %
    Microsoft Sites                         871          940             8 %
    Time Warner Network                     465          442            -5 %
    Ask Network                             396          415             5 %

    * Based on the five major search engines including partner searches and
      cross-channel searches. Searches for mapping, local directory, and
      user-generated video sites that are not on the core domain of the five
      search engines are not included in the core search numbers.

More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com.

SOURCE comScore, Inc.

http://www.comscore.com

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