comScore Receives Renewed Certifications from TAG for its Efforts to Eliminate Piracy and Fraud
TAG was created three years ago by the
comScore is one of the first companies to earn TAG's anti-piracy certification as a Validated DAAP. To receive this certification, the comScore solutions were subjected to a rigorous audit by independent Certified Public Accountants and approved by TAG as being compliant with the program's Core Criteria, which include:
- Identifying sites with pirated content
- Preventing ads from being served on those sites
- Monitoring placement compliance with advertiser requirements
- Preventing fraudulent practices
- Eliminating payments to those site owners
To receive TAG's Certified Against Fraud Seal, third-party measurement companies must be compliant with general invalid traffic (GIVT) detection and filtration requirements of MRC IVT guidelines, and employ domain and data threat filtering. Additionally, companies that choose to be independently validated must participate in a third-party audit. comScore met TAG's audit criteria through its MRC sophisticated invalid traffic (SIVT) accreditation in
"Our renewed certification as a Validated DAAP and new Certified Against Fraud Seal highlight our ongoing commitment to increase advertisers' confidence in digital platforms," said
To learn more about comScore ad verification and effectiveness solutions, please visit: http://www.comscore.com/Products/Advertising-Analytics/.
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in 70 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market under (OTC: SCOR). For more information on comScore, please visit comscore.com.
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Hattie Young, comScore, Inc., (212) 277-6577, email@example.com