Comscore Named Preferred Branded Content Measurement Partner by Canvas Worldwide
This partnership comes as the advertising industry undergoes seismic changes as a result of the COVID-19 pandemic. As campaigns shift away from being product-centered, focusing instead on purpose-driven messaging, Comscore Branded Content is uniquely positioned to measure what truly matters and provide the most thorough branded content measurement in the market.
"As we continuously adapt to the changing advertising ecosystem, especially during this pandemic, content integrations have become an important and prevalent forum to enhance and emote a brand's core messaging. It is critical that we provide our clients with a granular understanding into the effectiveness of these integrations, and with
"We are thrilled to be the preferred branded content provider for Canvas Worldwide," said
Comscore Branded Content analyzes the effect of brand integrations across all platforms and content types to help quantify the value of branded content, sponsorships and promotional campaigns. By combining second-by-second viewing insights, brand exposure analytics, social media listening and consumer behavior intelligence,
About
About Canvas Worldwide:
Canvas Worldwide is an independent media agency that provides innovative marketing solutions for brands looking to challenge conventional thinking and instead make their own bold strokes. Launched in 2015, the agency is dual headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services world-class clients such as
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SOURCE
Neil Ripley, Comscore, Inc., (646) 746-0579, press@comscore.com