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Aug 17, 2007

comScore Media Metrix Releases Top 50 Web Rankings for July

RESTON, Va., Aug 17, 2007 /PRNewswire-FirstCall via COMTEX News Network/ --

comScore Media Metrix (Nasdaq: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for July 2007. Summer movie season impacted the rankings as The Simpsons Movie drove traffic to the Burger King site and July movie releases increased traffic to ticket sites. The month also saw traffic increase to car rental and ground/cruise sites as travel season continued its strong presence in the monthly rankings, while job search sites experienced gains as Americans sought summer jobs and new careers.

The Simpsons Movie Spurs Immense Growth to Burger King Site

As the top gaining property for the month, Burger King experienced a 774-percent increase to 4.2 million visitors. The tremendous jump in traffic was attributed to tie-ins with the recently-released The Simpsons Movie.

Summer Movie Season Drives Traffic to Ticket Sites

With the July release of several anticipated films including Transformers and Harry Potter and the Order of the Phoenix, traffic to movie ticket sites propelled the tickets category up 12 percent to 44.9 million visitors for the month. Moviefone gained 2 percent to 13.7 million visitors, while Fandango.com experienced a 62-percent increase to 10.2 million visitors and Movietickets.com saw a 107-percent increase to 6.7 million visitors for the month.

Summer Vacation Continues to Boost Traffic to Travel Sites in July

As vacation season continues, travel-related sites once again enjoyed solid growth for the month. The car rental category increased 15 percent to nearly 7 million visitors making it the top gaining category for July. Enterprise.com led the category with 3.3 million visitors (up 41 percent) followed by Avis Budget group with nearly 3 million visitors (up 14 percent) and Hertz with 1.9 million visitors (up 22 percent). Ground/cruise sites also saw significant gains for the month, reporting a 13-percent increase to 12 million visitors. Amtrack.com led the category with 2.5 million visitors (up 32 percent), followed by Vacationstogo.com with 2.4 million visitors (up 9 percent) and Carnival Cruise Lines with 1.7 million visitors (up 7 percent).

Job Search Sites Experience Growth

In contrast to vacation planning some Americans were in pursuit of a job in July, boosting traffic to job search sites by 11 percent to reach 17.2 million visitors for the month. The category was led by CareerBuilder.com Job Search with 7.9 million visitors (up 3 percent), followed by Monster.com Job Search with 5.5 million visitors (up 6 percent) and Yahoo! HotJobs Job Search with 4.9 million visitors (up 11 percent).

Top 50 Properties

July saw the top nine properties remain unchanged from their June ranking, while Viacom Digital moved up two spots to number 10 attracting more than 43 million visitors. Glam Media jumped five positions to number 34, drawing nearly 21 million visitors in July, and Facebook.com grew 9 percent in unique visitors, moving up three spots to claim number 17 in the ranking.

Top 50 Ad Focus Ranking

In July, Advertising.com remained atop the Ad Focus Ranking, reaching 88 percent of the more than 180 million Americans online. Google Ad Network, which includes Google Adwords and Google AdSense Programs, joined the ranking this month at number four, reaching 73 percent of the U.S. online population. Mapquest and Kontera also entered the ranking in July at positions 32 and 38, respectively. Finally, Interclick experienced a seven spot increase to number 22, reaching 41 percent of Americans online.


    TABLE 1

    comScore Top 10 Gaining Properties by Percentage Change in
     Unique Visitors* (U.S.)
    July 2007 vs. June 2007
    Total U.S. Home, Work and University Internet Users
    Source: comScore Media Metrix

                                            Total Unique Visitors (000)
                                                                     Rank by
                                                                      Unique
                                         Jun-07   Jul-07   % Change  Visitors
    Total Internet : Total Audience     178,839   180,078      1       N/A
    Burger King                             479     4,188    774       241
    FANDANGO.COM                          6,297    10,210     62        93
    MediaNews Group, Inc.                 3,340     5,172     55       193
    Geosign Technologies                  3,064     4,569     49       223
    Foot Locker Sites                     2,813     3,985     42       249
    Hollywood Media Corp.                 9,324    12,670     36        70
    Revolution Health                     3,047     4,014     32
    Network                                                            248
    Shop.com Sites                        3,341     4,390     31       233
    Mezi Media Sites                     10,521    13,771     31        61
    Cablevision                           3,262     4,264     31       239

    *Ranking based on the top 250 properties in July 2007



    TABLE 2

    comScore Top 10 Gaining Categories by Percentage Change in
     Unique Visitors (U.S.)
    July 2007 vs. June 2007
    Total U.S. Home, Work and University Internet Users
    Source: comScore Media Metrix

                                            Total Unique Visitors (000)
                                         Jun-07        Jul-07       % Change
    Total Internet: Total Audience       178,839       180,078          1
    Car Rental                             6,041         6,953         15
    Ground/Cruise                         10,624        12,018         13
    Entertainment - News                  42,057        47,484         13
    Tickets                               40,246        44,906         12
    Toys                                  19,255        21,428         11
    Job Search                            15,472        17,160         11
    Real Estate                           41,385        44,765          8
    Incentives                            15,375        16,509          7
    Manufacturer                          26,185        27,956          7
    Lotto/Sweepstakes                     27,219        28,914          6



    TABLE 3

    comScore Top 50 Properties (U.S.)
    July 2007
    Total U.S. - Home, Work and University Locations
    Unique Visitors (000)
    Source: comScore Media Metrix
                                                            Unique
     Rank              Property                            Visitors
                                                            (000)
           Total Internet: Total Audience                  180,078
       1   Yahoo! Sites                                    133,428
       2   Google Sites                                    123,892
       3   Time Warner Network                             123,702
       4   Microsoft Sites                                 118,154
       5   Fox Interactive Media                            81,233
       6   eBay                                             79,787
       7   Amazon Sites                                     52,702
       8   Ask Network                                      51,885
       9   Wikipedia Sites                                  46,372
      10   Viacom Digital                                   43,056
      11   New York Times Digital                           42,710
      12   Apple Inc.                                       42,561
      13   Weather Channel, The                             38,534
      14   Adobe Sites                                      33,361
      15   Gorilla Nation                                   32,560
      16   CNET Networks                                    32,182
      17   FACEBOOK.COM                                     30,557
      18   Target Corporation                               30,391
      19   AT&T, Inc.                                       29,692
      20   Expedia Inc                                      29,243
      21   Wal-Mart                                         29,213
      22   Monster Worldwide                                25,753
      23   Verizon Communications Corporation               25,151
      24   Photobucket.com LLC                              24,188
      25   Disney Online                                    23,948
      26   CRAIGSLIST.ORG                                   23,946
      27   United Online, Inc                               23,683
      28   Bank of America                                  23,325
      29   Superpages.com Network                           22,526
      30   CBS Corporation                                  22,258
      31   Shopzilla.com Sites                              21,983
      32   CareerBuilder LLC                                21,723
      33   Comcast Corporation                              20,659
      34   Glam Media                                       20,656
      35   Yellowpages.com Network                          20,600
      36   Real.com Network                                 20,298
      37   Lycos Sites                                      20,268
      38   Gannett Sites                                    20,089
      39   Travelport                                       19,689
      40   ARTISTdirect Network                             19,603
      41   ESPN                                             18,227
      42   WhitePages                                       17,919
      43   Cox Enterprises Inc.                             17,777
      44   Citysearch                                       17,251
      45   WebMD Health                                     16,829
      46   E.W. Scripps                                     16,819
      47   The Mozilla Organization                         16,742
      48   Weatherbug Property                              16,289
      49   iVillage.com: The Womens Network                 15,925
      50   Ticketmaster                                     15,170



    TABLE 4

    comScore Ad Focus Ranking (U.S.)
    July 2007
    Total U.S. - Home, Work and University Locations
    Unique Visitors (000)
    Source: comScore Media Metrix

                                                          Unique
                                                         Visitors       Reach
     Rank                 Property                        (000)           %
           Total Internet: Total Audience                180,078        100 %
       1   Advertising.com**                             158,905         88 %
       2   ValueClick**                                  131,914         73 %
       3   Yahoo!                                        131,693         73 %
       4   Google Ad Network**                           131,057         73 %
       5   Tribal Fusion**                               128,884         72 %
       6   Blue Lithium**                                119,476         66 %
       7   Specific Media**                              119,088         66 %
       8   Casale Media Network**                        118,389         66 %
       9   Google                                        116,186         65 %
      10   AOL Media Network                             113,875         63 %
      11   Traffic Marketplace**                         109,284         61 %
      12   MSN-Windows Live                              105,438         59 %
      13   DRIVEpm**                                      96,290         53 %
      14   24/7 Real Media**                              95,503         53 %
      15   YAHOO.COM Home Page                            93,923         52 %
      16   Tremor Media                                   92,490         51 %
      17   AOL                                            90,936         50 %
      18   CPX Interactive**                              79,683         44 %
      19   Burst Media**                                  76,422         42 %
      20   Centro                                         75,320         42 %
      21   PrecisionClick**                               74,538         41 %
      22   Interclick**                                   74,011         41 %
      23   ContextWeb**                                   72,935         41 %
      24   AdBrite**                                      72,414         40 %
      25   EBAY.COM                                       69,690         39 %
      26   MYSPACE.COM                                    69,617         39 %
      27   Vibrant Media**                                65,427         36 %
      28   adconion media group**                         64,621         36 %
      29   Gorilla Nation Media                           64,434         36 %
      30   AdDynamix.com**                                64,210         36 %
      31   MSN.COM Home Page                              54,647         30 %
      32   Mapquest                                       54,084         30 %
      33   Ask Network                                    51,885         29 %
      34   Undertone Networks**                           51,859         29 %
      35   YOUTUBE.COM                                    44,180         25 %
      36   Business.com Network                           43,663         24 %
      37   EBAY.COM Home Page                             41,164         23 %
      38   Kontera**                                      39,149         22 %
      39   ABOUT.COM                                      37,057         21 %
      40   FACEBOOK.COM                                   30,557         17 %
      41   WEATHER.COM                                    28,565         16 %
      42   Nick Kids & Family                             26,150         15 %
      43   Real Cities Network                            25,395         14 %
      44   Disney Online                                  23,948         13 %
      45   PHOTOBUCKET.COM                                23,623         13 %
      46   CareerBuilder Network                          22,859         13 %
      47   IMDB.COM                                       22,805         13 %
      48   Superpages.com Network                         22,526         13 %
      49   CNN                                            22,494         12 %
      50   Yellowpages.com Network                        20,600         11 %

    Reach % denotes the percentage of the total Internet population that
    viewed a particular entity at least once in July.  For instance, Yahoo!
    was seen by 73 percent of the more than 180 million Internet users in
    July.
    * Entity has assigned some portion of traffic to other syndicated
      entities.
    ** Denotes an advertising network.


About comScore Media Metrix

comScore Media Metrix, a division of comScore, Inc., provides industry- leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com.

SOURCE comScore, Inc.

Sarah Radwanick of comScore, Inc., 
+1-312-775-6538, press@comscore.com
http://www.comscore.com

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