comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2008
RESTON, Va., June 18, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for May 2008 based on data from the comScore Media Metrix service. Content categories showing gains in May included flowers/gifts/greetings, jewelry/luxury goods/accessories, coupon, and travel sites.
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"Mother's Day was a key driver of Web activity in May, as the convenience of online shopping for flowers and gifts drew many to retail sites," commented Jack Flanagan, executive vice president of comScore Media Metrix. "Summer travel was also on Americans' minds this month as warmer weather and the end of the school year spurred vacation planning. With Americans feeling the pocket pinch of soaring gas prices, rising food costs and an unsteady market, scouring the Internet for hot travel deals was essential for many to ensure an affordable summer vacation."
Honoring Mom Drives Traffic to Gift and Retail Sites
Flowers/gifts/greetings sites saw gains with the celebration of Mother's Day on May 11. The category reached 42.4 million visitors, up 15 percent from April, making it the top-gaining category for the month. AmericanGreetings Property led the category with 15.7 million visitors (up 5 percent), followed by Hallmark with 5.5 million visitors (up 23 percent). Proflowers.com ranked third with nearly 5.5 million visitors, representing a 319-percent gain versus April and ranking it as one of the top-gaining properties for the month. The e-cards category also saw traffic increase, as it grew 8 percent to more than 35 million visitors.
Other retail categories gained as a result of Mother's Day, including jewelry/luxury goods/accessories (up 9 percent to 17.5 million visitors) and mall sites (up 9 percent to 29 million visitors). MSN Shopping led the mall category with 7 million visitors, a 25-percent jump from April.
Traffic to Coupon Sites Increases as Economic Concerns Rise
With rising consumer costs affecting many Americans, coupon sites saw their traffic soar in May as people looked for ways of reducing their monthly budgets. The category grew 11 percent to 24.5 million visitors during the month, as each of the top five sites in the category experienced double-digit gains. Coupons, Inc. led the category with 7.2 million visitors (up 20 percent), followed by Eversave.com with 5.2 million visitors (up 13 percent) and CoolSavings.com with more than 5.1 million visitors (up 24 percent).
Summer Vacation Draws Many to Travel Sites
With Memorial Day marking the unofficial beginning of summer and vacation season, several travel categories achieved gains. The travel-information category grew 9 percent to more than 47 million visitors, led by Travel Ad Network with 11.7 million visitors (up 7 percent), Yahoo! Travel with 10 million visitors (up 5 percent), and Tripadvisor Sites with 8.2 million visitors (up 16 percent).
Online travel agent sites grew 7 percent to 45 million visitors, led by Expedia Inc. with 25.4 million visitors (up 8 percent), Travelocity with 12 million visitors (up 10 percent), and Orbitz.com with more than 9 million visitors. Travel - ground/cruise sites also saw an increase, up 6 percent to 11.2 million visitors.
Top 50 Properties
Google Sites maintained its #1 position in the Top Properties ranking, reaching 143.4 million Americans in May. Yahoo! Sites ranked second with nearly 143 million visitors, followed by Microsoft Sites with 121.3 million visitors. Time Warner - Excluding AOL moved up one position to #9 with 56 million visitors. IRS.gov jumped 14 positions to #20 with 31 million visitors, propelled by Americans checking the status of tax refunds and stimulus checks.
Top 50 Ad Focus Ranking
Platform-A continued to lead the Ad Focus ranking, reaching 90 percent of the nearly 191 million Americans online in May. 24/7 Real Media moved up three spots to #15, while Turn, Inc. jumped 6 positions to #26, reaching 39 percent of the online population.
TABLE 1
comScore Top 10 Gaining Properties by Percentage Change in Unique
Visitors* (U.S.)
May 2008 vs. April 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Rank by
Unique
Apr-08 May-08 % Change Visitors
Total Internet : Total
Audience 190,728 190,858 1 N/A
Proflowers.com 1,301 5,453 319 200
Vonage Holdings Corp 2,202 4,832 119 227
Vlaze Media Networks, Inc. 4,021 7,162 78 153
Discovery.com Sites 8,800 15,473 76 62
IRS.gov 23,354 31,113 33 20
UnitedHealth Group 3,999 5,302 33 203
Infospace Network 7,005 8,988 28 119
Groupe Lagardere 3,738 4,763 27 233
Hollywood.Net - Hollywood
Online Network 6,111 7,665 25 141
Toyota 5,123 6,418 25 172
*Ranking based on the top 250 properties in May 2008
TABLE 2
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors
(U.S.)
May 2008 vs. April 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Apr-08 May-08 % Change
Total Internet : Total Audience 190,728 190,858 1
Flowers/Gifts/Greetings 36,729 42,421 15
Coupons 22,063 24,508 11
Travel - Information 43,330 47,272 9
Jewelry/Luxury Goods/Accessories 16,044 17,476 9
Mall 26,641 29,009 9
Lotto/Sweepstakes 27,028 29,293 8
e-cards 32,591 35,319 8
Online Trading 11,071 11,961 8
Online Travel Agents 42,308 45,092 7
Travel - Ground/Cruise 10,546 11,193 6
TABLE 3
comScore Top 50 Properties (U.S.)
May 2008
Total U.S. - Home, Work and University
Locations
Unique Visitors (000)
Source: comScore Media Metrix
Unique Unique
Rank Property Visitors Rank Property Visitors
(000) (000)
Total Internet :
Total Audience 190,858
1 Google Sites 143,389 26 Adobe Sites 28,107
2 Yahoo! Sites 142,925 27 Comcast
Corporation 26,564
3 Microsoft Sites 121,257 28 Yellowpages.com
Network 26,505
4 AOL LLC 111,395 29 Expedia Inc 25,415
5 Fox Interactive 30 Gorilla Nation 24,747
Media 89,424
6 eBay 78,271 31 Bank of America 23,966
7 Wikipedia Sites 59,090 32 Shopzilla.com
Sites 23,937
8 Amazon Sites 58,314 33 United Online, Inc 23,768
9 Time Warner - 34 CBS Corporation 23,456
Excluding AOL 55,930
10 Ask Network 54,563 35 CareerBuilder LLC 22,921
11 New York Times 36 Photobucket.com LLC 22,698
Digital 48,280
12 Apple Inc. 48,050 37 Gannett Sites 22,592
13 Viacom Digital 43,669 38 Monster Worldwide 21,325
14 Glam Media 42,048 39 Demand Media 21,273
15 Weather Channel, The 36,380 40 WordPress 20,015
16 Facebook.com 35,594 41 Real.com Network 19,885
17 CNET Networks 33,142 42 ESPN 18,981
18 craigslist, inc. 31,489 43 E.W. Scripps 18,741
19 Wal-Mart 31,196 44 WebMD Health 18,391
20 IRS.GOV 31,113 45 Hearst Corporation 18,312
21 Superpages.com 46 WorldNow - ABC
Network 30,769 Owned Sites 18,035
22 Target Corporation 29,981 47 Cox Enterprises Inc. 17,853
23 AT&T, Inc. 29,691 48 Answers.com Sites 17,630
24 Verizon Communications 49 WhitePages 17,492
Corporation 29,095
25 Disney Online 28,350 50 iVillage.com: The
Womens Network 17,173
TABLE 4
comScore Ad Focus Ranking (U.S.)
May 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Unique Unique
Visitors Reach Visitors Reach
Rank Property (000) % Rank Property (000) %
Total Internet :
Total Audience 190,858 100.0
1 Platform-A** 172,422 90 % 26 Turn, Inc** 74,879 39 %
2 Advertising.com**170,722 89 % 27 MySpace.com* 73,691 39 %
3 Yahoo! Network** 163,626 86 % 28 NNN Total
Newspapers: U.S.71,398 37 %
4 Google Ad 29 Undertone
Network** 158,514 83 % Networks** 70,605 37 %
5 Specific Media** 150,336 79 % 30 YouTube.com 66,218 35 %
6 ValueClick 31 Gorilla Nation
Networks** 145,884 76 % Media 66,152 35 %
7 Tribal Fusion** 141,908 74 % 32 Quigo** 65,816 34 %
8 Yahoo! 141,023 74 % 33 Ybrant Digital-
AdDynamix/
Oridian** 65,642 34 %
9 Google 135,390 71 % 34 eBay.com 63,238 33 %
10 Casale Media ** 35 IAC Ad Solutions -
Network 129,752 68 % Media Partners 58,157 30 %
11 adconion media 36 MSN.com Home
group** 124,760 65 % Page 57,169 30 %
12 DRIVEpm** 123,601 65 % 37 Ask Network 54,563 29 %
13 Traffic 38 Kontera** 53,936 28 %
Marketplace** 121,781 64 %
14 interCLICK** 114,506 60 % 39 MapQuest 48,879 26 %
15 24/7 Real Media**113,626 60 % 40 NNN Top 25 48,660 25 %
16 AOL Media 41 Real Cities
Network 111,395 58 % Network 48,213 25 %
17 MSN-Windows Live 107,710 56 % 42 IB Local
Network 47,668 25 %
18 ADSDAQ by 104,152 55 % 43 Amazon.com 47,446 25 %
ContextWeb**
19 Tremor Media - 44 YuMe Video
Media Partners 103,653 54 % Network -
Media Partners 46,823 25 %
20 Burst Media** 89,450 47 % 45 PrecisionClick**46,461 24 %
21 Collective 46 Business.com
Media** 84,129 44 % Network 46,228 24 %
22 AdBrite** 83,731 44 % 47 Userplane** 44,543 23 %
23 Centro 82,215 43 % 48 Vizi Inc** 44,542 23 %
24 CPX Interactive** 77,459 41 % 49 The Nabbr Network -
Exclusive
Media Partners 40,512 21 %
25 Vibrant Media** 76,155 40 % 50 About 40,301 21 %
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in May. For instance, Yahoo! was seen by 74 percent of the more than 190 million Internet users in May.
* Entity has assigned some portion of traffic to other syndicated
entities.
** Denotes an advertising network.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate
SOURCE comScore, Inc.
http://www.comscore.com
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