comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2009
RESTON, Va., Aug 20, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for July 2009 based on data from the comScore Media Metrix service. Green Sites and Auto Manufacturer Sites saw gains after the launch of the federal 'Cash for Clunkers' program. Online visitation to toy sites and teen sites gained as students looked for ways to fill their summer vacation free time.
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Americans Go Green for Extra Green
Americans sought information about green initiatives surrounding automotive transportation with the launch of the federal 'Cash for Clunkers' program, with visitation to Green sites growing 15 percent in July to 17.5 million visitors. NaturalPath Media led the category with 2.1 million visitors, followed by Yahoo! Green with 1.9 million and ECOMII with 1 million.
Auto Manufacturer sites saw growth as well, jumping 14 percent to 27.1 million visitors, representing a high for the category in the past year. General Motors led the category with 7 million visitors (up 20 percent). Toyota grabbed the #2 position with 6.9 million (up 46 percent) and also ranked second among the top gaining properties in July. Ford Motor Company ranked third with 6.2 million (up 12 percent), followed by Honda with 4 million (up 23 percent) and Chrysler with 3.1 million (up 20 percent).
"The 'Cash for Clunkers' program contributed largely to the growth of Green sites and Auto Manufacturer sites in July," said Jack Flanagan, comScore executive vice president. The combination of owning a more fuel-efficient car while receiving a cash-back bonus really sparked the interest of many Americans, who were prompted to visit these sites to gather information on the program and ultimately determine whether it was something from which they might benefit."
Toy Sites and Teen Sites Keep Vacationing Students Busy
Summer vacation means more leisure time for children, prompting parents to scour toy sites for fun activities to keep their kids occupied. The category attracted 18.6 million visitors in July, representing a 14-percent increase versus the prior month. Toysrus Sites led the category with 6.6 million visitors, followed by the LEGO Group with 2.9 million and Disney Shopping with 1.6 million. Ty Trade LLC ranked fourth in the category with 1.4 million visitors, up 148 percent due to their Teenie Beanie Babies promotion for McDonald's Happy Meals.
Teens are also not immune to summer boredom, and looked to the Web for amusement in July. The Teens category grew 10 percent to 29.7 million visitors during the month. Alloy Digital Network ranked #1 in the category with nearly 11.6 million visitors (up 15 percent). Zwinky had 6.8 million visitors (up 13 percent), followed by MYYEARBOOK.COM with 5 million visitors (up 8 percent) and Nickelodeon Teens with 3.2 million visitors.
Top 50 Properties
Google Sites continued to lead as the most visited property in June with nearly 158 million visitors, followed by Yahoo! Sites with 156.5 million visitors and Microsoft Sites with 129 million visitors. Facebook.com moved up again in the rankings to #5, marking its highest-ever ranking. Answers.com Sites ascended 5 spots to #26 with 28.4 million visitors. Gorilla Nation jumped 4 positions to #31, while Twitter moved up the rankings to the #42 position with 20.1 million visitors.
Top 50 Ad Focus Ranking
AOL Advertising (renamed from Platform-A) led the July Ad Focus ranking, reaching 91 percent of all Americans online. Yahoo! Network ranked second, reaching 88 percent of the population, while ValueClick Networks ranked third with an 83-percent reach. Yahoo! Sites and Microsoft Media Network each climbed one spot grabbing the #5 and #9 positions, respectively. Google climbed two spots to the #8 position with a reach of 77 percent.
Table 1
comScore Top 10 Gaining Properties by Percentage Change in
Unique Visitors* (U.S.)
July 2009 vs. June 2009
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
--------------------------
Rank by
Unique
Jun-09 Jul-09 % Change Visitors
------ ------ -------- --------
Total Internet : Total N/A
Audience 193,896 195,538 1
---------------------- ------- ------- -- ---
Betawave Partners -
Partial List 7,405 12,770 72 81
------------------- ----- ------ -- --
Toyota 4,762 6,931 46 167
------ ----- ----- -- ---
Heavy Networks 3,762 5,302 41 227
-------------- ----- ----- -- ---
Examiner.com Sites 4,367 6,097 40 200
------------------ ----- ----- -- ---
EducationDynamics, LLC 3,650 5,078 39 234
---------------------- ----- ----- -- ---
Office Depot 3,564 4,791 34 250
------------ ----- ----- -- ---
GN Kids (Gorilla Nation) 3,612 4,823 34 247
----------------------- ----- ----- -- ---
Intergi Entertainment And
Games 6,754 8,845 31 127
------------------------- ----- ----- -- ---
NFL Internet Group 6,035 7,862 30 141
------------------ ----- ----- -- ---
Ganz 4,624 5,759 25 212
---- ----- ----- -- ---
*Ranking based on the top 250 properties in July 2009.
Table 2
comScore Top 10 Gaining Site Categories* by Percentage
Change in Unique Visitors (U.S.)
July 2009 vs. June 2009
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors
(000)
---------------------
%
Jun-09 Jul-09 Change
------ ------ -------
Total Internet : Total Audience 193,896 195,538 1
------------------------------- ------- ------- --
Green 15,240 17,466 15
----- ------ ------ --
Toys 16,370 18,602 14
---- ------ ------ --
Auto Manufacturer 23,894 27,144 14
----------------- ------ ------ --
Consumer Goods 19,707 22,139 12
-------------- ------ ------ --
Incentives 13,342 14,920 12
---------- ------ ------ --
Gay/Lesbian 3,189 3,552 11
----------- ----- ----- --
Politics 12,977 14,421 11
-------- ------ ------ --
Teens 26,892 29,692 10
----- ------ ------ --
e-cards 18,458 20,349 10
------- ------ ------ --
Beauty/Fashion/Style 24,861 27,358 10
-------------------- ------ ------ --
Table 3
comScore Top 50 Properties (U.S.)
July 2009
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Unique Unique
Visitors Visitors
Rank Property (000) Rank Property (000)
---- -------- -------- ---- -------- --------
Total Internet:
Total Audience 195,538
--------------- -------
Top 100 Properties N/A
------------------ -------
1 Google Sites 158,820 26 Answers.com Sites 28,380
- ------------ ------- -- ----------------- ------
2 Yahoo! Sites 156,506 27 Target Corporation 28,239
- ------------ ------- -- ------------------ ------
3 Microsoft Sites 129,339 28 Expedia Inc 27,572
- --------------- ------- -- ----------- ------
4 AOL LLC 104,759 29 WordPress 27,461
- ------- ------- -- --------- ------
30 The Mozilla
5 FACEBOOK.COM 87,748 Organization 27,173
- ------------ ------ -- ------------------ ------
6 Fox Interactive 80,895 31 Gorilla Nation 26,769
Media -- -------------- ------
- --------------- ------ 32 Superpages.com
7 Ask Network 79,326 Network 26,738
- ----------- ------ -- ------------------ ------
8 eBay 73,089 33 Bank of America 26,130
- ---- ------ -- --------------- ------
9 Amazon Sites 66,545 34 Photobucket.com LLC 26,091
- ------------ ------ -- ------------------- ------
10 Wikimedia Foundation
Sites 62,075 35 Break Media 23,685
-- -------------------- ------ -- ----------- ------
11 Apple Inc. 57,699 36 AT&T, Inc. 23,628
-- ---------- ------ -- ------------------- ------
12 Glam Media 54,021 37 Real.com Network 23,465
-- ---------- ------ -- ---------------- ------
13 CBS Interactive 52,978 38 United Online, Inc 22,668
-- --------------- ------ -- ------------------ ------
39 NetShelter
14 Viacom Digital 51,412 Technology Media 22,612
-- -------------- ------ -- ------------------- ------
15 Turner Network 51,123 40 ESPN 21,654
-- -------------- ------ -- ---- ------
16 craigslist, inc. 46,796 41 Weatherbug Property 21,380
-- ---------------- ------ -- ------------------- ------
17 New York Times 45,118
Digital 42 TWITTER.COM 21,249
-- -------------- ------ -- ----------- ------
43 Time Warner -
18 Weather Channel, The 41,095 Excluding AOL 21,124
-- -------------------- ------ -- ------------------- ------
19 Adobe Sites 39,087 44 Everyday Health 20,823
-- ----------- ------ -- --------------- ------
20 Comcast Corporation 36,642 45 Gannett Sites 20,640
-- ------------------- ------ -- ------------- ------
21 Disney Online 33,940 46 NBC Universal 20,309
-- ------------- ------ -- ------------- ------
47 iVillage.com: The
22 Wal-Mart 33,147 Womens Network 20,252
-- -------- ------ -- ------------------- ------
23 Verizon Communications
Corporation 32,628 48 Experian Interactive 20,239
-- ---------------------- ------ -- -------------------- ------
24 Demand Media 31,316 49 CareerBuilder LLC 20,200
-- ------------ ------ -- ----------------- ------
25 AT&T Interactive 31,312 50 JPMorgan Chase
Network Property 19,913
-- ---------------- ------ -- -------------- ------
Table 4
comScore Ad Focus Ranking (U.S.)
July 2009
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Total
Unique Unique
Visitors % Visitors %
Rank Property (000) Reach Rank Property (000) Reach
---- -------- -------- ----- ---- -------- -------- -----
Total Internet:
Total Audience 195,538 100.0
---------------- ------- -----
1 AOL Advertising** 178,542 91% 26 AdBrite** 113,606 58%
- ----------------- ------- -- -- -------- ------- --
2 Yahoo! Network** 171,778 88% 27 ADSDAQ by
ContextWeb** 112,047 57%
- ---------------- ------- -- -- ------------ ------- --
3 ValueClick 28 Digital
Networks** 162,262 83% Broadcasting
Group (DBG) -
Potential Reach 110,802 57%
- ---------- ------- -- -- --------------- ------- --
4 Google Ad 29 AOL Media
Network** 161,892 83% Network 104,759 54%
- --------- ------- -- -- --------- ------- --
156,506 80% 30 Undertone
5 Yahoo! Sites Networks** 102,383 52%
- ------------ ------- -- -- ---------- ------- --
6 Specific Media** 155,834 80% 31 YOUTUBE.COM 98,194 50%
- ---------------- ------- -- -- ----------- ------ --
7 FOX Audience
Network** 155,185 79% 32 MSN 92,566 47%
- ------------ ------- -- -- --- ------ --
8 Google 150,940 77% 33 Pulse 360** 89,298 46%
- ------ ------- -- -- ---------- ------ --
9 Microsoft Media
Network US** 149,485 76% 34 Adify** 88,248 45%
- --------------- ------- -- -- ----------- ------ --
10 24/7 Real Media** 146,840 75% 35 FACEBOOK.COM 87,748 45%
-- ----------------- ------- -- -- ------------ ------ --
11 Tremor Media - 36 Vibrant
Potential Reach 142,965 73% Media** 82,153 42%
-- --------------- ------- -- -- ------- ------ --
12 Tribal Fusion** 141,829 73% 37 Ask Network 79,326 41%
-- -------------- ------- -- -- ----------- ------ --
38 Monster Career
13 YuMe Video Network Ad Network
- Potential Reach 138,666 71% (CAN)** 78,017 40%
-- ------------------ ------- -- -- -------------- ------ --
14 Traffic
Marketplace** 137,116 70% 39 Kontera** 76,655 39%
-- ------------- ------- -- -- -------- ------ --
40 NNN Total
Newspapers:
15 CPX Interactive** 136,428 70% U.S. 73,465 38%
-- ----------------- ------- -- -- ----------- ------ --
16 Casale Media - 41 Centro -
MediaNet** 134,872 69% Potential Reach 71,478 37%
-- -------------- ------- -- -- --------------- ------ --
17 ScanScout Network 42 Windows
- Potential Reach 131,803 67% Live 68,276 35%
-- ----------------- ------- -- -- ------- ------ --
18 AudienceScience
(formerly Revenue
Science)** 130,518 67% 43 MYSPACE.COM* 68,250 35%
-- ----------------- ------- -- -- ------------ ------ --
44 ITN Digital -
19 interCLICK** 129,302 66% Potential Reach 65,744 34%
-- ------------ ------- -- -- --------------- ------ --
20 Collective Network
by Collective
Media** 127,490 65% 45 TattoMedia** 64,287 33%
-- ------------------ ------- -- -- ------------ ------ --
21 Turn, Inc** 124,071 63% 46 Bing 62,491 32%
-- ---------- ------- -- -- ---- ------ --
22 BrightRoll Video
Network - 47 MSN.COM
Potential Reach 122,824 63% Home Page 60,148 31%
-- --------------- ------- -- -- --------- ------ --
23 Advertising.com
Video Network
- Potential Reach 121,573 62% 48 MediaWhiz** 59,653 31%
-- ----------------- ------- -- -- ----------- ------ --
49 IAC Ad
24 Burst Media** 120,423 62% Solutions 58,159 30%
-- ------------ ------- -- -- --------- ------ --
25 Adconion Media 50 Intergi -
Group** 118,385 61% Potential Reach 57,018 29%
-- -------------- ------- -- -- --------------- ------ --
Reach % denotes the percentage of the total Internet population that
viewed a particular entity at least once in July. For instance, Yahoo!
Sites was seen by 79 percent of the nearly 194 million Internet users in
July.
* Entity has assigned some portion of traffic to other syndicated
entities.
** Denotes an advertising network.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
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