comScore Launches New Audience Segments to Help Advertisers Reach Valuable OTT Viewers
"With more than 58 million homes viewing an average of 59 hours of OTT content each month,* it has become a greater challenge for media buyers and sellers to engage this growing audience," said
These new segments further diversify comScore Activation, a solution suite that helps clients build rich targeting profiles based on demographics and cross-platform behaviors – spanning digital, TV and, now, OTT and gaming.
The new segments are available or coming soon to leading ad tech platforms, including Adobe Audience Manager,
"Reaching specific OTT and SVOD audiences has been a persistent challenge in the market to-date," said
For more information on comScore Activation and the new audience segments, please contact us.
*Source: comScore OTT Intelligence, U.S., as of
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with
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