Comscore Inks New Agreement with SHINEZ.io for Digital Audience Measurement
Under the multi-year agreement, SHINEZ.io will have access to Comscore Media Metrix® Multi-Platform to drive a deeper understanding of audience behavior and media consumption across desktop and mobile devices and enable more relevant advertising opportunities.
"Media consumption has changed drastically due to the COVID-19 pandemic, and it is more important than ever to have accurate and reliable insights into audience behavior," said
Comscore Media Metrix Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. Media Metrix Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.
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