comScore Continues to Attract New Leadership with Key Additions to Technology & Digital Partnerships Teams
Ajay Sravanapudi, former CTO of Videology, will join the company as senior vice president of technology architecture and engineering;
Ajay Sravanapudi will play an integral role in streamlining the company's product stacks to enable and accelerate true cross-platform measurement. Sravanapudi joins comScore's development team from Videology, a pioneer in addressable video advertising technology, and has 15 years of experience in building ad tech solutions to solve for complex business challenges. He has a track record as an industry change agent, creating a team culture that inspires a focus on quality, velocity, scale and reliability.
"I am excited by the opportunity to join an organization that is dedicated to delivering trusted, innovative solutions that support every part of the media and marketing ecosystem," said Sravanapudi. "comScore is ripe to win in the marketplace. I look forward to bringing my expertise in development, implementation and continuous improvement to help streamline comScore's current offerings and accelerate the company's rapid progression."
Commenting on Sravanapudi's appointment,
"I have a long history of working in the measurement space and I'm looking forward to bringing my skill set to comScore," said Rao. "Cross-platform measurement is ready for innovation, specifically when it comes to data science applications, and I know comScore has the assets and talent to lead in the new measurement landscape."
On Rao's appointment,
"This is an important moment in our industry and I look forward to joining comScore to help strengthen and grow the strategic partnerships that are central to cross-platform measurement," said Shukla. "As consumer behavior continues to evolve within a dynamic media environment, building strong and trusted partnerships with the leading digital platforms is increasingly critical to providing actionable reporting and insights."
On Shukla's appointment,
Ajay Sravanapudi Bio
Ajay Sravanapudi is a strategic technology visionary and entrepreneur. Prior to joining comScore, he was the CTO of Videology until the company was acquired by Amobee/Singtel. At Videology he led the development of their world class ad decisioning and optimization technologies. Ajay joined Videology when his company, LucidMedia was acquired in 2012. As the CEO of LucidMedia, he pioneered the creation of one of the first display demand side platforms in the industry. Over the past 15 years, he has led the development of many key elements of a typical ad tech stack – ad serving, DMP, real-time bidding, and optimization. He has a track record as an industry change agent, creating a team culture that inspires a focus on quality, velocity, scale and reliability.
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Hattie Young, comScore, Inc., (212) 277-6577, Press@comscore.com