Comscore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms
"We are excited to work with Comscore to bring these granular segments to the market," said
Marketers and brands can develop and build these audiences in Oracle Data Cloud and then activate them for campaign execution in major demand side platforms and leading social networks.
The new segments offer marketers:
- A one-stop shop for targeting key personas with a single CPM (removing the need to overlay multiple segments from multiple providers)
- Precise digital retargeting for TV ad campaigns
- An opportunity to drive tune-in for programs and live events
"Today's audiences consume content seamlessly across platforms, so it's critical that advertisers leverage a holistic approach that extends their TV advertising efforts with desktop and mobile," said
In addition to these TV audiences, clients can also leverage Comscore's trusted demographic, syndicated TV and OTT consumption segments.
To learn more about the new segments and how to find them in Oracle Data Cloud, please contact us.
About Oracle Data Cloud
Oracle Data Cloud helps marketers use data to capture consumer attention and drive results. Used by 199 of the world's 200 largest advertisers, our Audience, Context and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. We give marketers the data and tools needed for every stage of the marketing journey, from audience planning to pre-bid brand safety, contextual relevance, viewability confirmation, fraud protection, and ROI measurement. Oracle Data Cloud combines the leading technologies and talent from
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the