comScore Announces Appointment of Bryan Wiener as Chief Executive Officer
With the appointment of Wiener as CEO,
"Bryan is a universally-respected change agent in the business world, known for specializing in growing companies into market leaders, and I am thrilled to welcome him to the comScore executive team," said Livek. "Over the past six months, I've gotten to know Bryan well and believe deeply in his vision for comScore, as well as in his ability to inspire our existing workforce and secure new talent to support the evolving needs of the company."
"I'm energized by the opportunity to join comScore during this pivotal moment for our business and our industry," said Wiener. "In a world where people are increasingly consuming media across platforms, the need for a trusted, objective and consistent currency to measure audience and advertising ROI only grows. comScore is uniquely positioned to provide this new model, as it has the scalable data, technology and history of innovation to power the industry's future."
In addition to the CEO appointment, comScore is announcing changes to its board of directors, effective immediately.
"This is an incredible time to be at the nexus of media innovation and I am excited to join comScore's board of directors to provide guidance at this important moment," said Norman. "I've known Bryan for more than a decade and believe his vision and proven leadership style are exactly what is needed to cement comScore as the unequivocal leader in cross-platform measurement."
"I thank the Board for this incredible opportunity and I look forward to working closely with Bryan and our strong Board to capitalize on comScore's unique market position. Additionally, I want to thank
Bryan Wiener Biography
As CEO of 360i, Mr. Wiener scaled the company from fewer than 40 to more than 1,000 employees worldwide, and partnered with some of the largest and most iconic brands in the world including Coca-Cola,
From 2014 through 2015, Mr. Wiener concurrently served as chairman of Expion, a social content marketing software company that was successfully acquired by Sysomos. Mr. Wiener also previously held a series of senior management positions at public companies including serving as president of global services at the early VoIP software company Net2Phone, where he led a two-year,
Mr. Wiener currently serves on the
Rob Norman Biography
During his career, Mr. Norman was regarded as a trusted thought leader and commentator on the disruptive forces in media, advertising, and commerce; much of this was captured in GroupM's "Interaction" report, which he authored from 2007 to 2017 and shared with his 350,000 followers as a LinkedIn Influencer. In his role at GroupM, Mr. Norman advised advertisers in every category from CPG to financial services and telecommunications. He works extensively in both developed and fast growth markets and has maintained close relationships as both customer and advisor with
Mr. Norman was a founding member of the
Brent Rosenthal Biography
Previously, Mr. Rosenthal was a partner in affiliates of W.R. Huff Asset Management, where he played a key role in the firm's TMT and food investment activities from 2002 to 2016. Mr. Rosenthal served on the board of directors of Rentrak from 2008 to 2016 and as non-executive chairman from 2011 to 2016. Rentrak merged with comScore in 2016.
Mr. Rosenthal has also served as an advisor to, and observer of, the board of directors of Virgin Media and as a consultant to the company, providing turnaround and crisis-management services, as well as operational and financial analysis and recommendations. Additionally, Mr. Rosenthal was an advisor to the executive management of
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in 70 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC: SCOR). For more information on comScore, please visit comscore.com.
Hattie Young, comScore, Inc., (212) 277-6577, firstname.lastname@example.org