comScore Adds Smart TV Data to Marketing Solutions through Partnership with Inscape
Specifically, the partnership will bolster ad effectiveness studies designed to help clients understand the extent to which their campaigns met ROI objectives, including purchase-behavior and tune-in.
"Media fragmentation continues to be a challenge for marketers who are seeking ways to optimize their media investment against the activities and channels that drive the most business impact," said
comScore's recently published "State of OTT" report found that across all OTT devices, smart TVs saw the biggest increase (+35%) in streaming households between
"As a leader in both TV and digital media measurement, comScore understands the seismic changes that are taking place as audiences move across platforms," said
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Hattie Young, comScore, Inc., (212) 277-6577, Press@comscore.com