RESTON, Va., Aug 25, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a study of global visitation to Beijing2008.cn, the official Web site of the 2008 Olympic Games in Beijing, China. The site offers Olympic content in five languages: Mandarin, English, French, Spanish and Arabic. The study, which examined the global breakdown of visitors to the site during the first ten days of competition (August 8-17, 2008), revealed a tight race between China and the United States, with China taking the gold.

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Beijing2008.cn attracted 16.5 million visitors during the first ten days of the Olympics, with China accounting for 4.3 million visitors (25.7 percent), slightly edging out the United States with 4.1 million visitors (24.8 percent). Canada ranked third with 937,000 visitors (5.7 percent), followed by the United Kingdom with 853,000 (5.2 percent) and Australia with 463,000 (2.8 percent). Interestingly, English-speaking countries represented four out of the top five countries and approximately 40 percent of total visitors to the site.

    Beijing2008.cn Visitors by Country
    August 8-17, 2008
    Total Worldwide, Age 15+ - Home & Work Locations
    Source: comScore World Metrix

                                     Unique Visitors        Share of Unique
                                           (000)                Visitors
    Total Visitors to Beijing2008.cn      16,546                 100.0%
    China                                  4,260                  25.7%
    United States                          4,104                  24.8%
    Canada                                   937                   5.7%
    United Kingdom                           853                   5.2%
    Australia                                463                   2.8%
    France                                   457                   2.8%
    India                                    359                   2.2%
    Japan                                    306                   1.8%
    South Korea                              280                   1.7%
    Taiwan                                   170                   1.0%

"It's exciting to see that the official Chinese Olympics site was built in a variety of languages so as to attract visitors from across the globe," said comScore Chairman Gian Fulgoni. "Once again the Internet, like the Olympic Games itself, shows that we are truly becoming a world without borders."

    Beijing2008.cn Visitors by Global Region
    August 8-17, 2008
    Total Worldwide, Age 15+ - Home & Work Locations
    Source: comScore World Metrix

                                     Unique Visitors        Share of Unique
                                           (000)                Visitors
    Total Visitors to Beijing2008.cn      16,546                 100.0%
    Asia-Pacific                           7,508                  45.4%
    North America                          5,041                  30.5%
    Europe                                 2,696                  16.3%
    Middle East-Africa                       677                   4.1%
    Latin America                            625                   3.8%

Of all global regions, the Asia-Pacific region accounted for the most visitors to the site with 7.5 million (45.4 percent), followed by North America with 5 million (30.5 percent) and Europe with 2.7 million (16.3 percent).

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit http://www.comscore.com/boilerplate.

SOURCE comScore, Inc.

http://www.comscore.com

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