RESTON, Va., July 14, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released May 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed more than 12 billion online videos during the month, representing an increase of 45 percent versus year ago.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

Fox Interactive Media Increases Market Share

In May, Google Sites once again ranked as the top U.S. video property with 4.2 billion videos viewed (representing a 35 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 778 million videos (6.4 percent), gaining 1.3 share points versus April. Yahoo! Sites ranked third with 347 million (2.9 percent), followed by Microsoft Sites with 246 million (2.0 percent). Hulu.com, a joint venture of NBC and Fox featuring full-length broadcast TV programs, debuted in the tenth position with 88 million videos being viewed (0.7 percent).

    Top U.S. Online Video Properties* by Videos Viewed
    May 2008
    Total U.S. -- Home/Work/University Locations
    Source: comScore Video Metrix
    Property                                        Videos       Share (%) of
                                                     (000)          Videos
    Total Internet                                12,086,273         100.0
    Google Sites                                   4,205,700          34.8
    Fox Interactive Media                            778,168           6.4
    Yahoo! Sites                                     346,825           2.9
    Microsoft Sites                                  245,899           2.0
    Viacom Digital                                   206,047           1.7
    Time Warner - Excl. AOL                          145,113           1.2
    ABC.COM                                          126,589           1.0
    Disney Online                                    107,876           0.9
    AOL LLC                                          104,681           0.9
    HULU.COM                                          88,284           0.7

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May. Google Sites also attracted the most viewers (83.8 million), who watched an average of 50 videos per person. Fox Interactive attracted the second most viewers (60.8 million), followed by Yahoo! Sites (40.2 million) and Microsoft Sites (29.5 million).

    Top U.S. Online Video Properties* by Unique Viewers
    May 2008
    Total U.S. -- Home/Work/University Locations
    Source: comScore Video Metrix
    Property                                 Unique Viewers Average Videos
                                                  (000)       per Viewer
    Total Internet                              141,657          85.3
    Google Sites                                 83,828          50.2
    Fox Interactive Media                        60,760          12.8
    Yahoo! Sites                                 40,197           8.6
    Microsoft Sites                              29,471           8.3
    Time Warner - Excl. AOL                      24,612           5.9
    AOL LLC                                      21,670           4.8
    Viacom Digital                               21,260           9.7
    Disney Online                                12,385           8.7
    ESPN                                          8,425           8.9
    ABC.COM                                       7,747          16.3

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

    Other notable findings from May 2008 include:

    -- 74 percent of the total U.S. Internet audience viewed online video.

    -- The average online video viewer watched 228 minutes of video.

     -- 82.2 million viewers watched 4.1 billion videos on YouTube.com
       (50.4 videos per viewer).

    -- 54.8 million viewers watched 703 million videos on MySpace.com
       (12.8 videos per viewer).

    -- 6.8 million viewers watched 88 million videos on Hulu.com
       (13.0 videos per viewer).

    -- The duration of the average online video was 2.7 minutes.

To request more information about comScore Video Metrix, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate.

SOURCE comScore, Inc.

http://www.comscore.com

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