Americans Turn to Career Sites During Economic Downturn
RESTON, Va., July 28, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a June 2009 overview of the career services & development category based on data from comScore Media Metrix and comScore Marketer. The study revealed that more than 65 million Americans visited the category in June, representing a 10-percent increase versus year ago, ranking it as one of the top-growing site categories. Seven of the top ten sites in the category achieved double-digit gains during that period.
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CareerBuilder LLC led the category with 21.7 million unique visitors, followed by Yahoo! HotJobs with 17.9 million visitors (up 23 percent vs. year ago) and Monster.com with 14.5 million visitors (up 6 percent). The next three sites in the ranking have each achieved substantial growth in the past year, with Indeed growing 59 percent to 8 million visitors, Job.com Sites up 46 percent to 7.4 million visitors, and SnagAJob up 48 percent to 4.7 million visitors.
Top Career Resource Sites
June 2009 vs. June 2008
Total U.S. - Home/Work/University Locations
Source: comScore Media Metrix
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Total Unique Visitors (000)
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Jun-2008 Jun-2009 % Change
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Total Internet : Total Audience 189,873 193,896 2
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Career Services and Development 59,031 65,221 10
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CareerBuilder LLC 22,033 21,704 -1
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Yahoo! HotJobs 14,535 17,861 23
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Monster 13,605 14,472 6
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Indeed 5,046 8,046 59
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Job.com Sites 5,049 7,378 46
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SnagAJob 3,160 4,662 48
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Simply Hired, Inc. 2,882 3,876 35
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JOBSONLINE.NET 2,294 2,996 31
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OPM 973 2,765 184
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BRASSRING.COM 2,249 2,005 -11
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"Job and career-related resources continue to be one of the fastest-growing categories online, which is not surprising given the current state of the economy and the number of people seeking job opportunities and career advice," said Jeff Hackett, comScore senior vice president. "The top three sites in the category - CareerBuilder, HotJobs and Monster - have maintained their leadership positions for several years now, but there are also a few upstarts in the industry making some noise. Certainly with millions of Americans reevaluating their careers right now there is opportunity for continued growth and innovation in this segment of the online marketplace."
Customer Service is Most Searched Occupation on Career Resources Sites
comScore also conducted an analysis of the most searched occupations within the career services & development category to understand which jobs are in high demand and/or supply. "Customer service" ranked as the most searched occupation with 273,000 people searching on that term in the category in June, followed by "warehouse" (257,000 searchers) and "sales" (217,000 searchers).
Top 10 Occupations Searched* on Career Service & Development Sites
June 2009
Total U.S. - Home/Work/University Locations
Source: comScore Marketer
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Occupation / Search Term Searchers
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Customer Service 273,310
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Warehouse 257,484
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Sales 216,784
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Receptionist 178,787
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Medical Assistant 161,232
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Clerical 149,728
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Construction 144,554
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Driver 132,947
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Retail 127,751
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Security 107,219
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*Based on exact matches of search terms
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
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