RESTON, Va., Oct 10, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released the first comprehensive study of worldwide search activity, based on data from its qSearch 2.0 service. comScore qSearch 2.0 offers the first panoramic worldwide view of online search activity, providing granular, in-depth analysis of the search universe reported from the top 50 worldwide Internet properties where search activity is observed. The study found that more than 750 million people age 15 and older -- or 95 percent of the worldwide Internet audience -- conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher.

Search Activity across Worldwide Regions

The Asia-Pacific region, which includes large markets such as China, Japan and India, saw 258 million unique searchers conduct 20.3 billion searches. Europe reported the second-most searchers (210 million) and searches (18 billion), followed by North America, with 206 million searchers and 16 billion searches. The Latin American region demonstrated the heaviest search activity per person, with more than 95 searches per searcher in August. The search market in the Middle East-Africa region is the most underdeveloped thus far, with the fewest searchers (30 million), searches (2 billion), and searches per searcher (70).

"comScore's ability to look at search on a global, regional and country level provides unparalleled insight into the evolving search landscape that was not available previously," said Bob Ivins, executive vice president of International Markets at comScore. "With the tremendous volume of search activity occurring around the world, search continues to present an abundance of marketing opportunities to companies on both a global and local scale."

    Worldwide Search by Region
    August 2007
    Total World Age 15+, Home and Work Locations*
    Source: comScore qSearch 2.0
                              Unique                           Searches
     Total Internet --       Searchers         Searches          Per
      By Region               (000)              (MM)          Searcher
      Worldwide               754,459           61,036            80.9
      Asia-Pacific            257,952           20,295            78.7
      Europe                  209,678           17,846            85.1
      North America           206,278           15,976            77.4
      Latin America            49,995            4,784            95.7
      Middle East - Africa     30,556            2,134            69.8

      * Excludes traffic from public computers such as Internet cafes or
        access from mobile phones or PDAs.

Top Worldwide Search Properties

Google Sites ranked as the top worldwide search property in August with 37.1 billion searches conducted. Of that total number, 31 billion occurred at the Google search engine and 5 billion occurred at YouTube.com. Yahoo! Sites ranked second with 8.5 billion searches, while Baidu.com, a Chinese language search engine, followed in third place with more than 3.2 billion searches. Microsoft Sites ranked in fourth place worldwide, while Korea's NHN Corporation, which owns Naver.com, ranked fifth with 2 billion searches worldwide.

    Top 10 Search Properties Worldwide*
    August 2007
    Total World Age 15+, Home and Work Locations*
    *Source: comScore qSearch 2.0
                               Searches
     Search Property             (MM)
     Worldwide                  61,036
     Google Sites               37,094
     Yahoo! Sites                8,549
     Baidu.com Inc.              3,253
     Microsoft Sites             2,166
     NHN Corporation             2,044
     eBay                        1,319
     Time Warner Network         1,212
     Ask Network                   743
     Fox Interactive Media         683
     Lycos, Inc.                   441

     *  Search properties based on top 50 properties worldwide where search
        activity is observed.
     ** Excludes traffic from public computers such as Internet cafes or
        access from mobile phones or PDAs.

Continued Mr. Ivins, "Seeing Asian search engines like China's Baidu.com and Korea's NHN ranked alongside Google and Yahoo! underscores the fact that search has become a truly global phenomenon. The continued development of search in international markets will undoubtedly present compelling opportunities for savvy marketers on a global scale."

For more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, NestlA(C), Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com.

SOURCE comScore, Inc.

http://www.comscore.com/

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