Document
false0001158172 0001158172 2020-05-07 2020-05-07


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549



FORM 8-K



CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): May 7, 2020

 

comScore, Inc.
(Exact name of registrant as specified in charter)

 


 
 
 
 
 
Delaware
 
001-33520
 
54-1955550
(State or other jurisdiction
of incorporation)
 
(Commission
File Number)
 
(IRS Employer
Identification No.)
11950 Democracy Drive
Suite 600
Reston, Virginia 20190
(Address of principal executive offices, including zip code)
(703) 438–2000
(Registrant’s telephone number, including area code)
N/A
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

1


 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class
 
Trading Symbol
 
Name of Each Exchange on Which Registered
Common Stock, par value $0.001 per share
 
SCOR
 
NASDAQ Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.




2



Item 2.02 Results of Operations and Financial Condition.
On May 7, 2020, comScore, Inc. (the "Company") issued a press release announcing its financial results for the period ended March 31, 2020. A copy of the press release announcing the foregoing is furnished as Exhibit 99.1 hereto and is incorporated herein by reference.
The information in this Item 2.02, including Exhibit 99.1 attached hereto, is being furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 (the "Securities Act") or the Exchange Act, regardless of any general incorporation language in such filing.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.

Exhibit No.
 
Description
 
 
 
99.1
 
 
 
 
101.INS
 
XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document.
 
 
 
101.SCH
 
Inline XBRL Taxonomy Extension Schema Document.
 
 
 
101.CAL
 
Inline XBRL Taxonomy Extension Calculation Linkbase Document.
 
 
 
101.DEF
 
Inline XBRL Taxonomy Extension Definition Linkbase Document.
 
 
 
101.LAB
 
Inline XBRL Taxonomy Extension Label Linkbase Document.
 
 
 
101.PRE
 
Inline XBRL Taxonomy Extension Presentation Linkbase Document.
 
 
 
104
 
Cover Page Interactive Data File - the cover page iXBRL tags are embedded within the Inline XBRL document

3



SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
 
 
comScore, Inc.
 
 
By:
 
/s/ Carol A. DiBattiste
 
 
Carol A. DiBattiste
 
 
Chief Legal and Compliance Officer
Date: May 7, 2020

4
Exhibit
Exhibit 99.1


https://cdn.kscope.io/4a4e1c6cd7b1576534fda56a1f10842c-comscorelogocolora14.jpg
FOR IMMEDIATE RELEASE

Comscore Reports First Quarter 2020 Results
Partners with LiveRamp to Usher in Next Generation of Addressable TV and Cross Platform Measurement
Launches More Rapid Delivery of TV and Digital Measurement & New Services
Expense Reduction Drives Lower Net Loss and Positive Adjusted EBITDA
RESTON, Va., May 7, 2020 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2020.
First Quarter 2020 Financial Highlights
Revenue of $89.5 million compared to $102.3 million in the prior-year quarter
GAAP net loss of $13.2 million, or $(0.19) per share, which includes a $4.7 million non-cash impairment charge on certain property leases, compared to a net loss of $27.5 million, or $(0.46) per share in the prior- year quarter
Adjusted EBITDA of $6.4 million compared to a loss of $2.5 million in the prior-year quarter
Withdraws 2020 outlook until broader economic visibility returns
Recent Key Renewals, Partnerships and New Business Developments
Syndicated digital - Key wins with American Media, Associated Press, Tribune Publishing, Twitch, Vevo and two Fortune 100 digital companies
National TV - A major TV station and network group (TV and VOD), one of the largest broadcast/cable TV networks, and two large agency holding companies
Local TV - Bonneville International, CoxReps, Forum Communications, and a large TV affiliate owner
Movies - A global studio, a large digital studio and an international content creator
New Partnership, Products and Innovations
Comscore announces a partnership with LiveRamp to develop new and innovative services across the advertising ecosystem. We will be combining our expertise in TV and video consumption to build future solutions for both of our client bases, with an initial focus to deliver rich outcome-based solutions in a privacy-focused manner.
Introduced QuickScore for Local TV - local viewership insights within 48 hours
Launched Weekly Digital Audience Consumption Insights - faster, custom reporting options across devices
Launched New Advanced Audience Segments for TV - data and analytics on how to reach former live sports viewers on current TV programming
Created Covid-19 Information Hub - critical source for helping customers navigate the evolving landscape
"We entered the year with great momentum, initiating and renewing business partnerships across the media landscape and positioning Comscore for success in 2020 and beyond. While revenue was lower than anticipated, partly due to effects from the pandemic in the final weeks of the quarter, our first quarter results reflect progress in product development and operational improvements. We launched new products and continued to effectively manage expenses, driving strong adjusted EBITDA growth," said Bill Livek, CEO and Executive Vice Chairman of Comscore. "While the economic climate has drastically changed in the past few months, we remain confident in our long-term opportunities and strategy."



"Although the global pandemic presents unique and unforeseen challenges to our communities and clients, we believe our 2019 cost actions and investments in new products have positioned Comscore to manage through this uncertain period. We look forward to leveraging our measurement products and data insights to help our clients navigate this rapidly evolving media environment. Finally, given these unprecedented times, we have and will take additional short-term actions to contain expenses and improve our operating cash flow, including temporary reductions in compensation, limited furloughs, and other administrative expense reductions," Livek concluded.
First Quarter Summary Results
Total revenue in the first quarter of 2020 was $89.5 million, down from $102.3 million in the year-ago quarter. Ratings and Planning revenue was $63.5 million in the first quarter of 2020, compared to $70.6 million in the year-ago quarter. The decrease was largely driven by lower revenue from syndicated digital products and national TV. While retention of syndicated digital enterprise customers remained high, the results reflect some challenges in the timing of renewals and new customer acquisition, partly due to Covid-19 related business interruptions in the final weeks of the quarter. During March, we saw early indications of a digital slowdown, led by the online recruiting and travel verticals, but experienced success in selling Covid-19 related reporting into agencies attempting to understand changing consumer behavior.
National TV revenue was lower as a result of the effects of consolidation of certain customers last year and delays in political revenue. Local TV revenue continued its growth with revenue up year-over-year, reflecting the impact of new customers gained in 2019. In Local TV, we added and renewed a number of customers, including a large owner of affiliates across the country. Addressable TV and OTT also increased compared to the prior-year quarter.
Analytics and Optimization revenue was $15.5 million in the first quarter of 2020, compared to $21.5 million in the year-ago quarter. The decrease was related to lower sales and deliveries across all products in this category. We experienced lower custom projects during the first quarter of 2020, as well as experiencing some impact from event cancellations where certain products typically benefit.
Movies Reporting and Analytics revenue was $10.5 million in the first quarter of 2020, compared to $10.3 million in the year-ago quarter. The increase related to revenue from new products and from new customers gained during 2019. In the quarter, we signed new business with a large digital studio and a large international content creator. While revenue was largely unaffected by Covid-19 in the quarter, we expect theater closures to impact revenue for the balance of 2020.
Total expenses from cost of revenues, sales and marketing, research and development and general and administrative were $90.7 million, compared to $116.0 million in the year-ago quarter. The decrease relates to a significant reduction in compensation expense due to lower headcount as well as lower facility costs, professional fees and other general operating expenses.
Net loss for the first quarter of 2020 was $13.2 million, or $(0.19) per share, compared to a net loss of $27.5 million, or $(0.46) per share reported in the year-ago quarter. Net loss for the first quarter of 2020 includes a $4.7 million non-cash impairment charge related to a decline in expected future cash flows from properties currently on the market for sublease.
For the first quarter of 2020, non-GAAP adjusted EBITDA was $6.4 million, compared to an adjusted EBITDA loss of $2.5 million in the year-ago quarter. Adjusted EBITDA excludes stock-based compensation expense; impairment charges; investigation, litigation and legacy audit-related expense; restructuring expense; change in fair value of financing derivatives, warrants liability and equity securities investment; and other items as presented in the accompanying tables.
2020 Outlook
While Comscore's ability to provide independent, third party measurement to the Company's valued partners has been largely unaffected by the Covid-19 pandemic, the broader impact on Comscore's customers and the media industry as a whole is unclear at this time. Given this uncertainty, the Company is withdrawing its 2020 outlook until greater economic visibility returns. Comscore continues to monitor the pandemic and its effects closely and will update its stakeholders at the appropriate time.



Balance Sheet and Liquidity
As of March 31, 2020, cash, cash equivalents and restricted cash totaled $56.6 million, including $19.7 million in restricted cash. Total debt principal as of March 31, 2020, including $204.0 million of senior secured convertible notes, was $224.7 million. The decrease in cash during the quarter was primarily related to payment of interest on the Company's debt obligations.
Conference Call Information for today, Thursday, May 7 at 5:00 p.m. ET
Management will provide commentary on the Company's results in a conference call today at 5:00 p.m. ET. To access the call, dial +1 844-229-7593 (domestic) or +1 314-888-4258 (international) and reference conference ID # 2103689. Participants are advised to dial in at least 10 minutes prior to the call to register. Additionally, a live webcast of the conference call will be available on the Investor Relations section of the Company's website at ir.comscore.com/events-presentations. Following the conference call, a replay will be available by dialing +1 855-859-2056 (domestic) or +1 404-537-3406 (international) with passcode # 2103689. The replay will also be available via webcast at ir.comscore.com/events-presentations.
About Comscore
Comscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, Comscore's expectations, forecasts, plans and opinions regarding the impact of the Covid-19 pandemic on the Company's business, customers and the broader media industry; the Company's partnership with LiveRamp; product development and operational improvements; cost reductions; potential improvements in operating cash flow; long-term opportunities and strategy; and financial outlook for 2020. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, the scope and duration of the Covid-19 pandemic and related government mandates, changes in consumer behavior, customer payment collections, and Comscore's ability to achieve its expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to Comscore's respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that Comscore makes from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).
Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Comscore does not intend or undertake, and expressly disclaims, any duty or obligation to publicly update any forward- looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Use of Non-GAAP Financial Measures
To provide investors with additional information regarding our financial results, we are disclosing herein non-GAAP net income (loss) and adjusted EBITDA, which are non-GAAP financial measures used by our management to understand and evaluate our core operating performance and trends. We believe that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating our operating results, as they permit our investors to view our core business performance using the same metrics that management uses to evaluate our performance. Nevertheless, our use of these non-GAAP financial measures has limitations as an analytical tool, and investors should not consider these measures in isolation or as a substitute for analysis of our results as reported under GAAP. Instead, you should consider these measures alongside GAAP-based financial performance measures, net income (loss), various cash flow metrics, and our other GAAP financial results.
Set forth below are reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures. These reconciliations should be carefully evaluated.



Media
Neil Ripley
Comscore, Inc.
646-746-0579
press@comscore.com
Investors
Christopher Ferris
Comscore, Inc.
212-277-6547
cferris@comscore.com




COMSCORE, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except share and per share data)
 
As of
 
As of
 
March 31, 2020
 
December 31, 2019
 
(Unaudited)
 
 
Assets
 
 
 
Current assets:
 
 
 
Cash and cash equivalents
$
36,927

 
$
46,590

Restricted cash
19,672

 
20,183

Accounts receivable, net of allowances of $2,147 and $1,919, respectively
67,751

 
71,853

Prepaid expenses and other current assets
14,652

 
15,357

Total current assets
139,002

 
153,983

Property and equipment, net
29,943

 
31,693

Operating right-of-use assets
32,515

 
36,689

Other non-current assets
4,069

 
2,979

Deferred tax assets
2,131

 
2,374

Intangible assets, net
72,632

 
79,559

Goodwill
415,549

 
416,418

Total assets
$
695,841

 
$
723,695

Liabilities and Stockholders' Equity
 
 
 
Current liabilities:
 
 
 
Accounts payable
$
43,769

 
$
44,804

Accrued expenses
48,854

 
55,507

Contract liability
60,788

 
58,158

Customer advances
9,752

 
9,886

Warrants liability
3,074

 
7,725

Current operating lease liabilities
6,737

 
6,764

Other current liabilities
5,929

 
7,393

Total current liabilities
178,903

 
190,237

Secured term note
12,410

 
12,463

Financing derivatives
19,200

 
21,587

Senior secured convertible notes
186,115

 
184,075

Non-current operating lease liabilities
40,800

 
42,497

Deferred tax liabilities
389

 
287

Other non-current liabilities
12,563

 
13,575

Total liabilities
450,380

 
464,721

Commitments and contingencies
 
 
 
Stockholders' equity:
 
 
 
Preferred stock, $0.001 par value per share; 5,000,000 shares authorized at March 31, 2020 and December 31, 2019; no shares issued or outstanding as of March 31, 2020 and December 31, 2019

 

Common stock, $0.001 par value per share; 150,000,000 shares authorized as of March 31, 2020 and December 31, 2019; 76,971,713 shares issued and 70,206,917 shares outstanding as of March 31, 2020, and 76,829,926 shares issued and 70,065,130 shares outstanding as of December 31, 2019
70

 
70

Additional paid-in capital
1,611,902

 
1,609,358

Accumulated other comprehensive loss
(15,206
)
 
(12,333
)
Accumulated deficit
(1,121,321
)
 
(1,108,137
)
Treasury stock, at cost, 6,764,796 shares as of March 31, 2020 and December 31, 2019
(229,984
)
 
(229,984
)
Total stockholders' equity
245,461

 
258,974

Total liabilities and stockholders' equity
$
695,841

 
$
723,695




COMSCORE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Unaudited)
(In thousands, except share and per share data)
 
 
Three months ended March 31,
 
 
2020
 
2019
Revenues
 
$
89,528

 
$
102,294

 
 
 
 
 
Cost of revenues (1) (2)
 
45,798

 
53,407

Selling and marketing (1) (2)
 
19,213

 
24,840

Research and development (1) (2)
 
10,136

 
18,216

General and administrative (1) (2)
 
15,543

 
19,545

Investigation and audit related
 

 
842

Amortization of intangible assets
 
6,918

 
8,105

Impairment of right-of-use and long-lived assets
 
4,671

 

Restructuring
 

 
(70
)
Total expenses from operations
 
102,279

 
124,885

Loss from operations
 
(12,751
)
 
(22,591
)
Interest expense, net
 
(8,846
)
 
(6,759
)
Other income, net
 
7,194

 
2,969

Gain from foreign currency transactions
 
804

 
38

Loss before income taxes
 
(13,599
)
 
(26,343
)
Income tax benefit (provision)
 
415

 
(1,171
)
Net loss
 
$
(13,184
)
 
$
(27,514
)
Net loss per common share:
 
 
 
 
Basic and diluted
 
$
(0.19
)
 
$
(0.46
)
Weighted-average number of shares used in per share calculation - Common Stock:
 
 
 
 
Basic and diluted
 
70,127,939

 
59,958,203

Comprehensive loss:
 
 
 
 
Net loss
 
$
(13,184
)
 
$
(27,514
)
Other comprehensive loss:
 
 
 
 
Foreign currency cumulative translation adjustment
 
(2,873
)
 
(621
)
Total comprehensive loss
 
$
(16,057
)
 
$
(28,135
)
 
 
 
 
 
(1) Stock-based compensation expense is included in the line items above as follows:
 
 
 
 
 
 
Three months ended March 31,
 
 
2020
 
2019
Cost of revenues
 
$
209

 
$
848

Selling and marketing
 
609

 
1,316

Research and development
 
56

 
726

General and administrative
 
1,784

 
4,063

Total stock-based compensation expense
 
$
2,658

 
$
6,953

 
 
 
 
 
(2) Excludes amortization of intangible assets, which is presented separately in the Condensed Consolidated Statements of Operations and Comprehensive Loss.



COMSCORE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(In thousands)
 
Three Months Ended March 31,
 
2020
 
2019
Operating activities:
 
 
 
Net loss
$
(13,184
)
 
$
(27,514
)
Adjustments to reconcile net loss to net cash used in operating activities:
 
 
 
Depreciation
3,384

 
3,106

Non-cash operating lease expense
1,369

 
1,427

Amortization expense of finance leases
390

 
574

Amortization of intangible assets
6,918

 
8,105

Stock-based compensation
2,658

 
6,953

Deferred tax provision
42

 
441

Change in fair value of financing derivatives
(2,387
)
 
(4,100
)
Change in fair value of warrants liability
(4,651
)
 

Change in fair value of investment in equity securities

 
1,712

Impairment of right-of-use and long-lived assets
4,671

 

Accretion of debt discount
1,769

 
1,319

Amortization of deferred financing costs
348

 
252

Other
492

 
(138
)
Changes in operating assets and liabilities:
 
 
 
Accounts receivable
2,820

 
12,506

Prepaid expenses and other assets
(1,022
)
 
1,818

Accounts payable, accrued expenses and other liabilities
(9,522
)
 
(2,544
)
Contract liability and customer advances
2,893

 
(2,500
)
Operating lease liabilities
(1,769
)
 
(2,993
)
Net cash used in operating activities
(4,781
)
 
(1,576
)
 
 
 
 
Investing activities:
 
 
 
Proceeds from sale of investment in equity securities 

 
705

Purchases of property and equipment
(45
)
 
(1,836
)
Capitalized internal-use software costs
(3,872
)
 
(3,109
)
Net cash used in investing activities
(3,917
)
 
(4,240
)
 
 
 
 
Financing activities:
 
 
 
Proceeds from the exercise of stock options

 
1,191

Payments for taxes related to net share settlement of equity awards
(65
)
 
(1,138
)
Principal payments on finance leases
(407
)
 
(694
)
Principal payments on software license arrangements
(77
)
 
(823
)
Net cash used in financing activities
(549
)
 
(1,464
)
Effect of exchange rate changes on cash, cash equivalents and restricted cash
(927
)
 
(75
)
Net decrease in cash, cash equivalents and restricted cash
(10,174
)
 
(7,355
)
Cash, cash equivalents and restricted cash at beginning of period
66,773

 
50,198

Cash, cash equivalents and restricted cash at end of period
$
56,599

 
$
42,843

 
 
 
 
 
As of March 31,
 
2020
 
2019
Cash and cash equivalents
$
36,927

 
$
36,741

Restricted cash
19,672

 
6,102

Total cash, cash equivalents and restricted cash
$
56,599

 
$
42,843




Reconciliation of Non-GAAP Financial Measures
The following table presents a reconciliation of net loss (GAAP) to adjusted EBITDA for each of the periods identified:
 
Three Months Ended March 31,
(In thousands)
2020 (Unaudited)
 
2019 (Unaudited)
Net loss (GAAP)
$
(13,184
)
 
$
(27,514
)
 
 
 
 
Income tax (benefit) provision
(415
)
 
1,171

Interest expense, net
8,846

 
6,759

Depreciation
3,384

 
3,106

Amortization expense of finance leases
390

 
574

Amortization of intangible assets
6,918

 
8,105

EBITDA
5,939

 
(7,799
)
 
 
 
 
Adjustments:
 
 
 
Stock-based compensation expense
2,658

 
6,953

Investigation and audit related

 
842

Restructuring

 
(70
)
Impairment of right-of-use and long-lived assets
4,671

 

Other income, net (1)
(6,892
)
 
(2,388
)
Adjusted EBITDA
$
6,376

 
$
(2,462
)
(1) Adjustments to other income, net, reflect non-cash changes in the fair value of financing derivatives, warrants liability and equity securities investment included in other income, net and certain legal expenses defined by the senior secured convertible notes and classified as general and administrative expenses on our Condensed Consolidated Statements of Operations and Comprehensive Loss. We sold our investment in equity securities in 2019.
The following table presents a reconciliation of net loss (GAAP) to non-GAAP net loss for each of the periods identified:
 
Three Months Ended March 31,
(In thousands)
2020 (Unaudited)
 
2019 (Unaudited)
Net loss (GAAP)
$
(13,184
)
 
$
(27,514
)
 
 
 
 
Adjustments:
 
 
 
Stock-based compensation expense
2,658

 
6,953

Investigation and audit related

 
842

Amortization of intangible assets
6,918

 
8,105

Impairment of right-of-use and long-lived assets
4,671

 

Restructuring

 
(70
)
Other income, net (1)
(6,892
)
 
(2,388
)
Non-GAAP net loss
$
(5,829
)
 
$
(14,072
)
(1) Adjustments to other income, net, reflect non-cash changes in the fair value of financing derivatives, warrants liability and equity securities investment included in other income, net and certain legal expenses defined by the senior secured convertible notes and classified as general and administrative expenses on our Condensed Consolidated Statements of Operations and Comprehensive Loss. We sold our investment in equity securities in 2019.
We do not provide GAAP net income (loss) on a forward-looking basis because we are unable to predict with reasonable certainty our future stock-based compensation expense, litigation and restructuring expense, fair value adjustments for financing derivatives and warrants, variable interest expense for outstanding senior secured convertible notes, and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, we are unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or non-GAAP net loss to the most directly comparable GAAP measure, GAAP net income (loss), on a forward-looking basis.



Revenues
Revenues from our three offerings of products and services are as follows:
 
Three Months Ended March 31,
 
 
 
 
(In thousands)
2020 (Unaudited)
 
% of Revenue
 
2019 (Unaudited)
 
% of Revenue
 
$ Variance
 
% Variance
Ratings and Planning
$
63,521

 
71.0
%
 
$
70,577

 
69.0
%
 
$
(7,056
)
 
(10.0
)%
Analytics and Optimization
15,501

 
17.3
%
 
21,458

 
21.0
%
 
(5,957
)
 
(27.8
)%
Movies Reporting and Analytics
10,506

 
11.7
%
 
10,259

 
10.0
%
 
247

 
2.4
 %
Total revenues
$
89,528

 
100
%
 
$
102,294

 
100
%
 
$
(12,766
)
 
(12.5
)%