Comscore Captures Remarkable Shifts in Esports, Gaming and Livestreaming Behaviors with 2020 'State of Gaming' Report
Drawing from in-depth 2020 survey data and
Key insights include:
- The online gaming landscape encompasses millions of homes and devices. In
May 2020, there were 210 million total unique visitors to the gaming category. In that same month, 38 million U.S.households had a gaming console, up nine million households from May 2019.
- Mobile-only gamers, a more casual segment of gamers, make up just 15 percent of all gamers, while 36 percent of gamers regularly play on PC, console, and mobile. More than 1 in 3 gamers play on every platform (desktop, mobile, console).
- While traditional sports were paused during the COVD-19 pandemic, esports online visitation gained traction. As of
April 2020, 25 percent of gamers had watched esports in the past three months.
- Less than 1 in 3 gamers say advertisements negatively impact their gaming experience. In fact, 31 percent of console gamers believe product placement makes games more real and 48 percent of all gamers would like to see more chances for rewarded ads in a day.
For more information and to purchase the full report, please visit https://www.comscore.com/Gaming2020.
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Press: Neil Ripley, Comscore, Inc., (646) 746-0579, firstname.lastname@example.org