RESTON, Va. , Jan. 15, 2020 /PRNewswire/ -- Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending January 5, 2020 . Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast
New research utilizes artificial neural networks, harnesses Comscore's massive television viewing database to quantitatively assess influencing factors affecting ad avoidance RESTON, Va. , Jan. 16, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and
New structure strengthens commercial operations, reinforces Comscore's focus on driving growth across digital, television and cross-platform engagements RESTON, Va. , Jan. 23, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across
Partnership accelerates innovation across new generation video measurement platforms RESTON, Va. , Jan. 28, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, and Rural Media Group, Inc. , a portfolio of media outlets, today announced a
Prestigious appointment reflects Comscore's ongoing commitment to promoting consumer privacy and transparency best practices RESTON, Va. , Jan. 29, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, is proud to announce today that Chief
Partnership will advance innovation across digital measurement platforms RESTON, Va. , Feb. 3, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean
Highest-rated English-language station in the Rio Grande Valley will now be exclusively using Comscore local television ratings RESTON, Va. , Feb. 4, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced
RESTON, Va. , Feb. 6, 2020 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it plans to hold a conference call on Thursday, February 27 th at 5:00 p.m. ET to discuss its financial results for the
RESTON, Va. , Feb. 10, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Ovation TV, America's only arts network, with OnDemand Essentials, Comscore's currency measurement
Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data RESTON, Va. , Feb. 11, 2020 /PRNewswire/ -- As the election season heats up, it's never been more important for campaigns and agencies to have the most complete
Pickup interest remains strong; sedans continue to bolster Honda and Toyota total sales RESTON, Va. , Feb. 14, 2020 /PRNewswire/ -- New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that for the 4 th month in a row,
Agreement sees 27 CBS-owned stations in 17 major U.S. markets continuing their use of Comscore local ratings currency RESTON, Va. , Feb. 20, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a multi-year
RESTON, Va. , Feb. 21, 2020 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that it has signed a renewal agreement to provide BuzzFeed with digital audience measurement.
Q4 Syndicated digital revenue stabilized on a sequential basis Q4 Local TV revenue up 35% year-over-year Comscore announces measurement agreement with Comcast RESTON, Va. , Feb. 27, 2020 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating
IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant, and brand-safe video advertising RESTON, Va. , March 2, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and
New solution matches advanced audience segments to congressional districts to help local stations optimize political advertising sales RESTON, Va. , March 5, 2020 /PRNewswire/ -- Campaigning for the House of Representatives is in full swing across the country, and voters in every Congressional
RESTON, Va. , March 6, 2020 /PRNewswire/ -- New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows visitation to electric vehicle segment websites surged 92 percent in the 2019 calendar year compared to 2018.
RESTON, Va. , March 11, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, and iHeartMedia, the leading audio company in America and the No. 1 commercial podcast publisher, today announced a renewal agreement that enables iHeartMedia to
New collaboration highlights Comscore's dedication to innovating esports, gaming and livestreaming measurement across platforms RESTON, Va. , March 12, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announced today a
First of an ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behavior changes across platforms RESTON, Va. , March 18, 2020 /PRNewswire/ -- As the global Coronavirus crisis grows, consumers are making significant changes to the way they
New contextual targeting filters give brands the tools to protect themselves from unwanted association with the global health crisis created by COVID-19 RESTON, Va. , March 19, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across
Auto manufacturers begin launching initiatives to entice shopper engagement RESTON, Va. , March 23, 2020 /PRNewswire/ -- As the world continues to confront the Coronavirus pandemic, the auto industry is preparing for a disruption in its business, with manufacturers already announcing plant
Gaming consoles (+48%), smart speakers (+44%), streaming boxes/sticks (+38%) and connected TVs (+37%) all saw significant year-over-year upticks RESTON, Va. , March 24, 2020 /PRNewswire/ -- New research from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media
Millions of Americans are turning to their televisions as a core source of news, information and entertainment RESTON, Va. , March 25, 2020 /PRNewswire/ -- New research from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, finds that in
Households using OTT up 28 percent, total OTT hours up 13 percent year-over-year RESTON, Va. , March 27, 2020 /PRNewswire/ -- The latest research from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, finds that OTT streaming has