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Aug 15, 2005
RESTON, VA, August 15, 2005 –comScore Networks, an industry leader in the measurement and analysis of consumer behavior and attitudes, today announced the appointment of Charles Pearson as head of its Consumer Packaged Goods (CPG) Marketing Solutions Group. This group newly integrates and expands capabilities developed in comScore's CPG pract...
Aug 8, 2005
RESTON, Va., Aug. 8, 2005 – comScore Networks today released a report detailing the scale, composition and activities of audiences of Weblogs, commonly known as "blogs." The report, which was sponsored in part by Six Apart and Gawker Media, found that nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visi...
Jul 21, 2005
RESTON, Va., July 21, 2005 -- comScore Networks is pleased to announce that the Marketing News "Honomichl Top 50" report has ranked comScore as the 21st largest market research firm in the U.S. comScore climbed nine spots between the 2003 and 2004 ranking, which was published in the June 15, 2005 issue of the American Marketing Association's Marke...
Jul 19, 2005
RESTON, VA, July 19, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at the top online properties and categories. In June, General Motors' new financing option and other highly publicized promotions helped automotive manufacturers drive significant traffic increases compared to last year. Additionally, W...
Jun 16, 2005
RESTON, VA, June 16, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. The May release of Star Wars Episode III: Revenge of the Sith drove increased visitation to a broad range of Web sites and categories. The Web's top movie ticket merchants capitalized on the phen...
May 24, 2005
RESTON, Va., May 24, 2005 – A new analysis based on comScore Media Metrix qSearch data revealed that nearly 700,000 Americans searched online for fuel efficiency-related terms in March 2005. These consumers conducted more than 1.5 million searches for terms such as "gas prices," "hybrid cars," "Toyota Prius," and "gas mileage." This online s...
May 18, 2005
RESTON, VA, May 18, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. In April, annual spring events, such as Mother's Day, the opening of the baseball season, and the approaching end of the school year generated traffic increases for a number of properties across a ...
Apr 25, 2005
RESTON, Va., Apr. 25, 2005 – comScore Networks, an industry leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the adoption levels and implications of online servicing solutions offered by the leading consumer banks in the U.S. The study, Servicing the Online Financial Services Consumer, f...
Apr 22, 2005
RESTON, VA, April 22, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. NCAA Basketball's March Madness and the kickoff of the baseball season drove sports-related content to dominate this month's top gaining properties ranking. "March was cl...
Apr 20, 2005
RESTON, Va., April 20, 2005 – comScore Networks today announced the introduction of two breakthrough research solutions to meet the demands of marketers seeking to understand and maximize the return on their investments in interactive media. These services include comScore Campaign Metrix, which comprehensively evaluates the effectiveness of ...
Apr 18, 2005
RESTON, Va., April 18, 2005 – comScore Networks today released an analysis of Internet usage by consumers who have recently experienced significant life events, such as getting married or buying a home. The analysis provided new details of consumers' heavy reliance on the Web to provide information related to the changes in their lives....
Apr 4, 2005
RESTON, Va., April 4, 2005 – comScore Networks today released key findings from a study focused on the opinions, attitudes and observed behaviors of visitors to online pharmacies. Among other findings, the study revealed that despite safety concerns, a significant percentage of visitors to online pharmacies believe the sites provide an afford...
Mar 31, 2005
Industry Veteran Bob Ivins Appointed as Managing Director, comScore Europe RESTON, Va., MARCH 31, 2005 -- comScore Networks, a global leader in the measurement and analysis of consumer behavior and attitudes, today announced a major multinational expansion through a newly consolidated comScore Europe business unit. comScore simultan...
Mar 16, 2005
RESTON, VA, March 17, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. In February, the Internet proved to be an important resource for those reaching out to others on Valentine's Day and reaching for their checkbooks in preparation for Tax Day. Millions of America...
Mar 15, 2005
ST. PETERSBURG, Fla., March 15, 2005 -- Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based marketing, today announced that it has partnered with comScore Networks to offer clients its Behavior Activated Research® (BAR®) solution. The partnership is designed to leverage the value of the Catalina Marketing Net...
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