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Date Title and Summary View
Mar 13, 2006
New York, NY, March 13, 2006 – The Interactive Advertising Bureau (IAB) and comScore Networks, Inc. today announced results of a new study showing a positive return on investment (ROI) and significant conversions both online and offline for companies that participate in online local, directory and classified advertising. The research also sh...
Mar 10, 2006
Reston, VA – March 10, 2006 – comScore Networks today released the results of an analysis of worldwide and U.S. online activity surrounding the 2006 Academy Awards, which were held on Sunday, March 5. comScore's Internet traffic analysis of Oscar and Hollywood-related sites reflects the show's lackluster TV viewer turnout. While it was e...
Mar 9, 2006
RESTON, VA, March 9, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. While much of February's Web activity was seasonal, such as filing 2005 tax returns or shopping for Valentine's Day gifts, interest in the 2006 Winter Olympics also drove significant activity....
Feb 21, 2006
RESTON, VA. Feb. 21, 2006 – Consumers flocked online to research and purchase auto insurance in 2005 according to an analysis released today by comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior and attitudes. The comScore analysis revealed that the total number of auto insurance quotes submitt...
Feb 14, 2006
Reston, VA, February 14, 2006 – comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior, today released an analysis of consumer behavior related to Valentine's Day. The comScore analysis revealed that total online spending in the Flowers & Gifts, Health & Beauty and Jewelry & Watches categories ros...
Feb 13, 2006
RESTON, VA, Feb. 13, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. The desire to kick off the New Year on the right foot drove traffic to sites in the Taxes, Career, Travel and Health categories. "The beginning of the year typically marks...
Feb 7, 2006
RESTON, Va., Feb. 7, 2006 – comScore Networks, the leader in digital media measurement, including online visitation and streaming, today released the results of an analysis of online usage related to Super Bowl XL. According to a study conducted by comScore in the days leading up to the big game, more than one-quarter of Americans anticipated...
Feb 7, 2006
RESTON, Va., Feb. 7, 2006 – comScore Networks today released the results of a survey that quantifies American's awareness and brand perceptions related to ads that aired during Super Bowl XL. Bud/Bud Light reigned supreme in awareness, with 75 percent of respondents recalling their ads during the big game, while celebrity endorsers P.Diddy an...
Feb 2, 2006
RESTON, Va., Feb. 2, 2006 – comScore Networks today released the results of a survey of more than 1,100 Americans' attitudes and opinions related to Super Bowl XL. Just under half of those surveyed report that watching the game is their favorite part of the Super Bowl festivities, while roughly one out of four say they enjoy watching the adve...
Jan 30, 2006
RESTON, Va., January 30, 2006 – comScore Networks, a leading provider of market research and consulting services, today announced the appointment of Samantha Voisin to the position of vice president of media/ entertainment solutions in Los Angeles. In this position, Ms. Voisin is responsible for the provision of comScore's analytical and consu...
Jan 30, 2006
RESTON, VA, January 30, 2006 – comScore Networks today announced that it has partnered with Catalina Health Resource to offer clients its Behavior Activated Research® (BAR Rx) solution for pharmaceutical drug products. Catalina Health Resource is a division of Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based mark...
Jan 22, 2006
RESTON, VA, January 22, 2006 – comScore Networks today released year-to-date consumer spending figures, which showed that online non-travel spending is up 33 percent for the first three weeks in January 2006 versus corresponding days in 2005. Online non-travel spending during this time period (January 1 – 20, 2006) totaled $5.5 billion, ...
Jan 17, 2006
RESTON, VA, January 17, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. As anticipated, holiday-related sites garnered strong traffic in December, with the strongest gains realized by shipping sites, jewelry/ luxury goods providers and retail – music outlets. ...
Jan 6, 2006
RESTON, VA, January 6, 2006 – comScore Media Metrix today released its monthly qSearch analysis of activity across competitive search engines. In November 2005, Google maintained its lead in the U.S. search market with 39.8 percent of all the searches submitted, followed by Yahoo! at 29.5 percent and MSN at 14.2 percent. ...
Dec 19, 2005
RESTON, VA, December 19, 2005 –Retail Jewelry and Luxury Goods sites grew faster than any Internet category in November 2005, according to the latest monthly analysis from comScore Media Metrix. While many retail subcategories saw significant growth thanks to the start of the holiday shopping season, Jewelry and Luxury Goods led the list of t...
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