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Date Title and Summary View
Apr 27, 2017
RESTON, Va., April 27, 2017 /PRNewswire/ -- comScore, Inc. recently released data from comScore Mobile Metrix®, reporting the top smartphone apps in the U.S. by audience reach for March 2017. Top 15 Smartphone Apps March 2017 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) S...
Apr 26, 2017
RESTON, Va., April 26, 2017 /PRNewswire/ -- comScore today announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video, and mobile inventory. This initiative promotes trust and t...
Apr 25, 2017
RESTON, Va., April 25, 2017 /PRNewswire/ -- comScore, Inc. recently released its monthly ranking of U.S. online activity at the top digital media properties for March 2017 based on data from comScore Media Metrix® Multi-Platform.   comScore Top 50 Multi-Platform Properties (Desktop and Mobile)March 2017 Total...
Apr 23, 2017
LOS ANGELES, April 23, 2017 /PRNewswire/ -- comScore today announced the official worldwide weekend box office estimates for the weekend of April 23, 2017, as compiled by the company's theatrical measurement services. As the trusted official standard for real-time worldwide box office reporting, co...
Apr 18, 2017
RESTON, Va., April 18, 2017 /PRNewswire/ -- comScore today announced the introduction of Facebook demographic metrics to the validated Campaign Essentials™ (vCE®) campaign measurement suite. Beginning next month, vCE will include measurement of both display and video ads that run on desktop and mobile platforms on Facebook, Instagram and...
Apr 17, 2017
RESTON, Va., April 17, 2017 /PRNewswire/ -- comScore today announced it has entered an agreement with TitanTV to automate the local-television program titling process for station clients. The partnership will allow for electronic submission of titling through TitanTV's MediaStar tool, allowing for ...
Apr 16, 2017
LOS ANGELES, April 16, 2017 /PRNewswire/ -- comScore today announced the official worldwide weekend box office estimates for the weekend of April 16, 2017, as compiled by the company's theatrical measurement services. As the trusted official standard for real-time worldwide box office reporting, co...
Apr 11, 2017
RESTON, Va., April 11, 2017 /PRNewswire/ -- comScore, Inc. today released data from comScore MobiLens®, reporting market share trends in the U.S. smartphone industry for February 2017.   Top Smartphone OEMs 3 Month Avg. Ending February 2017 Total U.S. Smartphone Subscribers Age 13+ Source:...
Apr 10, 2017
RESTON, Va., April 10, 2017 /PRNewswire/ -- comScore today announced that key campaign delivery metrics for Twitter ads - including demographics, reach, frequency and GRPs - will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering. Reporting...
Apr 9, 2017
LOS ANGELES, April 9, 2017 /PRNewswire/ -- comScore today announced the official worldwide weekend box office estimates for the weekend of April 9, 2017, as compiled by the company's theatrical measurement services. As the trusted official standard for real-time worldwide box office reporting, comScore provides the only theater-level rep...
Apr 7, 2017
RESTON, Va., April 7, 2017 /PRNewswire/ -- Earlier today at an event in New York City, Fox, Turner and Viacom shared additional details on comScore's participation in their joint OpenAP initiative. This planned open audience platform will provide buyers and sellers of linear television a consistent, data-agnostic means of engaging in audience-based...
Apr 5, 2017
RESTON, Va., April 5, 2017 /PRNewswire/ -- comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. This new collaboration is part of Google's efforts to provide advertisers with greater visibility into the context in which their ads appear. ...
Apr 2, 2017
LOS ANGELES, April 2, 2017 /PRNewswire/ -- comScore today announced the official worldwide weekend box office estimates for the weekend of April 2, 2017, as compiled by the company's theatrical measurement services. As the trusted official standard for real-time worldwide box office reporting, comS...
Mar 28, 2017
Report Finds that Mobile Accounts for More Than 60% of Digital Minutes Across Global Markets TORONTO, March 28, 2017 /CNW/ -- comScore, Inc. today published its 2017 international mobile report, 'Mobile's Hierarchy of Needs.' This new report traces the global evolution of smartphones and tablets to become the primary digital tool, r...
Mar 26, 2017
LOS ANGELES, March 26, 2017 /PRNewswire/ -- comScore today announced the official worldwide weekend box office estimates for the weekend of March 26, 2017, as compiled by the company's theatrical measurement services. As the trusted official standard for real-time worldwide box office reporting, co...
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