March 6, 2012

comScore Reports January 2012 U.S. Mobile Subscriber Market Share

More Than 100 Million U.S. Mobile Subscribers Now Use Smartphones

RESTON, Va., March 6, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.4 percent market share. Google Android continued to grow its share in the smartphone market, accounting for 48.6 percent of smartphone subscribers.

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OEM Market Share

For the three-month average period ending in January, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.4 percent of U.S. mobile subscribers, followed by LG with 19.7 percent share and Motorola with 13.2 percent share. Apple continued to capture share in the OEM market with 12.8 percent of total mobile subscribers (up 2.0 percentage points), while RIM rounded out the top five with 6.6 percent.

Top Mobile OEMs

3 Month Avg. Ending Jan. 2012 vs. 3 Month Avg. Ending Oct. 2011

Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+

Source: comScore MobiLens

 

Share (%) of Mobile Subscribers

Oct-11

Jan-12

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Samsung

25.5%

25.4%

-0.1

LG

20.6%

19.7%

-0.9

Motorola

13.6%

13.2%

-0.4

Apple

10.8%

12.8%

2.0

RIM

6.6%

6.6%

0.0

Smartphone Platform Market Share

The number of U.S. smartphone subscribers surpassed the 100-million mark in January, up 13 percent since October to 101.3 million subscribers. Google Android ranked as the top smartphone platform with 48.6 percent market share (up 2.3 percentage points) followed by Apple with 29.5 percent market share (up 1.4 percentage points). RIM ranked third with 15.2 percent share, followed by Microsoft (4.4 percent) and Symbian (1.5 percent).

Please follow this link to view a social chart on the below dataset: http://www.comscore.com/Press_Events/Press_Releases/2012/3/comScore_Reports_January_2012_U.S._Mobile_Subscriber_Market_Share

Top Smartphone Platforms

3 Month Avg. Ending Jan. 2012 vs. 3 Month Avg. Ending Oct. 2011

Total U.S. Smartphone Subscribers Ages 13+

Source: comScore MobiLens

 

Share (%) of Smartphone Subscribers

Oct-11

Jan-12

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Google

46.3%

48.6%

2.3

Apple

28.1%

29.5%

1.4

RIM

17.2%

15.2%

-2.0

Microsoft

5.4%

4.4%

-1.0

Symbian

1.6%

1.5%

-0.1

Mobile Content Usage

In January, 74.6 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.8 percentage points. Downloaded applications were used by 48.6 percent of subscribers (up 4.8 percentage points), while browsers were used by 48.5 percent (up 4.5 percentage points). Accessing of social networking sites or blogs increased 3.4 percentage points to 35.7 percent of mobile subscribers. Game-playing was done by 31.8 percent of the mobile audience (up 2.6 percentage points), while 24.5 percent listened to music on their phones (up 3.3 percentage points).

Mobile Content Usage

3 Month Avg. Ending Jan. 2012 vs. 3 Month Avg. Ending Oct. 2011

Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+

Source: comScore MobiLens

 

Share (%) of Mobile Subscribers

Oct-11

Jan-12

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Sent text message to another phone

71.8%

74.6%

2.8

Used downloaded apps

43.8%

48.6%

4.8

Used browser

44.0%

48.5%

4.5

Accessed social networking site or blog

32.3%

35.7%

3.4

Played Games

29.2%

31.8%

2.6

Listened to music on mobile phone

21.2%

24.5%

3.3

About MobiLens

MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

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