September 21, 2007

comScore Releases August U.S. Search Engine Rankings

RESTON, Va., Sept 21, 2007 /PRNewswire-FirstCall via COMTEX News Network/ --

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the search marketplace. Among core search engines in August 2007, Google Sites remained the top search property with more than 5.5 billion core searches conducted, representing a 56.5 percent share of the search market. Time Warner Network was the only other core search engine property to increase share, up 0.1 share point to 4.5 percent, with 441 million searches.

In comScore's recently introduced expanded search report, the largest gains were recorded by YouTube and Craigslist, with 9.0-percent and 7.6-percent increases in their number of search queries.

August U.S. Core Search Rankings

In August, Google Sites maintained its position atop the core search rankings with 56.5 percent of U.S. searches, gaining 1.3 share points versus the previous month. Yahoo! Sites ranked second with 23.3 percent, followed by Microsoft Sites (11.3 percent), Time Warner Networks (4.5 percent) and Ask Network (4.5 percent).


    comScore Core Search Report*
    August 2007
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch 2.0



    Core Search Entity                       Share of Searches (%)
                                    Jul - 07        Aug -07      Point Change
                                                                  Aug-07 vs.
                                                                    Jul-07

    Total Core Search                100.0%          100.0%           N/A
    Google Sites                      55.2%           56.5%           1.3
    Yahoo! Sites                      23.5%           23.3%          -0.2
    Microsoft Sites                   12.3%           11.3%          -1.0
    Time Warner Network                4.4%            4.5%           0.1
    Ask Network                        4.7%            4.5%          -0.2

*Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Nearly 5.5 billion core searches were conducted at Google Sites during the month, marking a 1.6 percent increase in volume versus July. Time Warner Network, assisted by gains at AOL, gained in query volume, with a 1.2-percent increase to 441 million searches.


    comScore Core Search Report*
    August 2007
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch 2.0


    Core Search Entity                        Search Queries (MM)
                                    Jul - 07        Aug -07    Percent Change
                                                                 Aug-07 vs.
                                                                    Jul-07

    Total Core Search                 9,896           9,820         -0.8%
    Google Sites                      5,459           5,545          1.6%
    Yahoo! Sites                      2,325           2,290         -1.5%
    Microsoft Sites                   1,214           1,106         -8.9%
    Time Warner Network                 436             441          1.2%
    Ask Network                         462             438         -5.1%

*Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

August U.S. Expanded Search Rankings

In the August 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 6.8 billion searches. Yahoo! Sites ranked second with nearly 2.5 billion searches, followed by Microsoft Sites (1.1 billion), Time Warner Network (937 million) and Fox Interactive Media (571 million).


    comScore Expanded Search Query Report
    August 2007
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch 2.0


                                              Search Queries (MM)
                                     Jul-07          Aug-07        Percent
                                                                  Change vs.
                                                                 Prior Month

    Total Expanded Search            13,692          13,703          0.1%
    Google Sites                      6,614           6,809          2.9%
      Google                          5,507           5,602          1.7%
      YouTube/All Other               1,107           1,207          9.0%
    Yahoo! Sites                      2,524           2,473         -2.0%
      Yahoo!                          2,493           2,438         -2.2%
      All Other                          31              35         12.9%
    Microsoft Sites                   1,251           1,144         -8.6%
      MSN-Windows Live                1,223           1,111         -9.2%
      Microsoft/All Other                28              33         17.9%
    Time Warner Network                 959             937         -2.3%
      AOL                               436             438          0.5%
      Mapquest/All Other                523             499         -4.6%
    Fox Interactive Media               587             571         -2.7%
      MySpace                           575             560         -2.6%
      All Other                          12              11         -8.3%
    eBay                                472             457         -3.2%
    Ask Network                         462             439         -5.0%
      Ask.com                           214             205         -4.2%
      MyWebSearch.com/ All Other        248             234         -5.6%
    CRAIGSLIST.ORG                      185             199          7.6%
    Amazon Sites                        151             154          2.0%
    Comcast Corporation                  71              73          2.8%


For more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com

SOURCE comScore, Inc.

http://www.comscore.com

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