September 18, 2007

comScore Media Metrix Releases Top 50 Web Rankings for August

Education-related Sites Jump as Students Go Back to School Sports/Outdoors Sites Experience Gains as Fall Sports Season Kicks Off Mega Millions and Powerball Jackpots Drive Traffic to Lottery Sites

RESTON, Va., Sept 18, 2007 /PRNewswire-FirstCall via COMTEX News Network/ --

comScore Media Metrix (Nasdaq: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for August 2007. Education-related sites had a strong presence in this month's rankings as schools and universities across the country began another academic year. August also saw traffic increases to lotto/sweepstakes sites as lottery jackpots reached near record highs. Humor sites gained on the strength of Comedy Central's spike in traffic, and sports/outdoor retail sites grew in anticipation of the fall sports season.

Back to School Season Drives Traffic to Education Sites

With students and teachers heading back to the classroom in late August, education sites experienced strong growth for the month. The training and education category grew 15 percent to more than 12 million visitors, making it the top gaining category for the month. College resource site Fastweb led the category with 2.5 million visitors (up 13 percent), followed by The College Board with nearly 1.9 million visitors (up 12 percent) and Nellnet, Inc., an education planning and financing company, with 1.4 million visitors (up 11 percent). The education information category increased 8 percent to more than 63 million visitors, as Dictionary.com Sites led the category with 11.8 million visitors, followed by Answers.com (9.3 million visitors) and Pearson Education (8.6 million visitors).

Fall Sports and Football Season Drive Traffic to Retail Sports/Outdoors Sites

With the beginning of fall sports and football season, traffic to retail sports/outdoors sites increased 7 percent to more than 29 million visitors. Foot Locker Sites experienced a 15-percent gain to 4.6 million visitors to lead the category, followed by eBay Sports U.S. with 4 million visitors and DicksSportingGoods.com with 2.6 million visitors. NFL Internet Group, which includes the official NFL team sites, surged 78 percent to more than 14 million visitors, making it one of top gaining properties in August.

Near Record Jackpots Propel Traffic to Lottery Sites in August

Multi-state lotteries Mega Millions and Powerball both reached massive jackpots in August causing lotto/sweepstakes sites to rise 8 percent to more than 31 million visitors for the month. Powerball.com surged to 2.3 million visitors (up 123 percent), while Megamillions.com saw its traffic swell to 1.1 million (up 100 percent).

Comedy Central Drives Traffic Spike in Humor Category

The humor category grew 8 percent in August, reaching more than 30 million Americans. The increase was largely propelled by gains at Comedy Central from its "Indecision 2008" coverage. National Lampoon Humor Network led the category with 5.6 million visitors, followed by Comedy Central with nearly 5 million visitors (up 105 percent) and Jokeroo Entertainment Inc. with nearly 3 million visitors (up 37 percent).

Top 50 Properties

The top 10 properties remained unchanged in August, as Yahoo! Sites topped the ranking with more than 135 million visitors. CBS Corporation experienced a 16-percent gain, lifting it 6 spots to number 24. Comcast Corporation also experienced a sizable jump, moving up seven positions to number 26 in the ranking with more than 25 million visitors. United Online enjoyed a four-position gain, drawing more than 26 million unique visitors in August.

Top 50 Ad Focus Ranking

In August, Advertising.com remained atop the Ad Focus Ranking, reaching 89 percent of the more than 181 million Americans online. Specific Media and Google both moved up within the top ten, to numbers six and seven, respectively. Adconion media group jumped seven spots to number 21, reaching 43 percent of the U.S. online population, a 7-percent increase from July. Interclick also continued its climb in the rankings, gaining four spots to number 18. Finally, Amazon.com and Walmart.com entered the ranking in August at positions 37 and 43, respectively.

    TABLE 1
    comScore Top 10 Gaining Properties by Percentage Change in Unique
     Visitors* (U.S.)
    August 2007 vs. July 2007
    Total U.S. Home, Work and University Internet Users
    Source: comScore Media Metrix
                                        Total Unique Visitors (000)
                                                                      Rank by
                                                                       Unique
                                 Jul-07    Aug-07       %Change       Visitors
    Total Internet : Total
     Audience                   180,078   181,257           1            N/A
    HandHeld Entertainment        1,476     6,298         327            156
    TheStreet.com Sites           2,023     4,417         118            231
    NFL Internet Group            8,059    14,368          78             59
    Mattel Sites                  7,431    10,737          44             86
    Procter & Gamble              4,668     6,132          31            164
    Pearson Education             6,667     8,633          29            109
    Encyclopaedia Britannica      5,042     6,195          23            160
    Comcast Corporation          20,659    25,279          22             26
    ABC.COM                       5,046     6,135          22            162
    PriceGrabber                  3,863     4,691          21            212

    * Ranking based on the top 250 properties in August 2007



    TABLE 2
    comScore Top 10 Gaining Categories by Percentage Change in Unique
     Visitors (U.S.)
    August 2007 vs. July 2007
    Total U.S. Home, Work and University Internet Users
    Source: comScore Media Metrix
                                               Total Unique Visitors (000)
                                           Jul-07        Aug-07        %Change
    Total Internet : Total Audience       180,078       181,257            1
    Training and Education                 10,436        12,012           15
    Incentives                             16,509        17,885            8
    Humor                                  27,918        30,198            8
    Gay/Lesbian                             2,592         2,802            8
    Education - Information                58,757        63,234            8
    Lotto/Sweepstakes                      28,914        31,109            8
    Sports/Outdoor                         27,397        29,208            7
    Health - Information                   56,865        60,584            7
    Technology - News                      39,954        42,326            6
    Religion                               18,424        19,401            5



    TABLE 3
    comScore Top 50 Properties (U.S.)
    August 2007
    Total U.S. - Home, Work and University Locations
    Unique Visitors (000)
    Source: comScore Media Metrix
                                                   Unique
     Rank       Property                          Visitors
                                                   (000)
          Total Internet: Total Audience          181,257
      1   Yahoo! Sites                            135,251
      2   Google Sites                            128,544
      3   Time Warner Network                     124,263
      4   Microsoft Sites                         118,392
      5   Fox Interactive Media                    79,966
      6   eBay                                     79,707
      7   Amazon Sites                             53,904
      8   Ask Network                              52,075
      9   Wikipedia Sites                          48,386
      10  Viacom Digital                           44,888
      11  New York Times Digital                   44,113
      12  Apple Inc.                               42,744
      13  Weather Channel, The                     38,905
      14  FACEBOOK.COM                             33,745
      15  CNET Networks                            32,490
      16  Adobe Sites                              31,231
      17  Target Corporation                       31,042
      18  Gorilla Nation                           30,776
      19  Wal-Mart                                 28,510
      20  AT&T, Inc.                               28,501
      21  Monster Worldwide                        27,986
      22  Expedia Inc                              27,034
      23  United Online, Inc                       26,255
      24  CBS Corporation                          25,821
      25  Disney Online                            25,606
      26  Comcast Corporation                      25,279
      27  Verizon Communications Corporation       25,033
      28  CRAIGSLIST.ORG                           23,987
      29  Bank of America                          23,809
      30  Photobucket.com LLC                      23,727
      31  Shopzilla.com Sites                      21,644
      32  Yellowpages.com Network                  21,347
      33  Superpages.com Network                   21,344
      34  Lycos Sites                              20,375
      35  CareerBuilder LLC                        20,202
      36  Real.com Network                         20,116
      37  Glam Media                               20,058
      38  Gannett Sites                            20,050
      39  ARTISTdirect Network                     19,989
      40  ESPN                                     19,740
      41  Travelport                               18,215
      42  Cox Enterprises Inc.                     18,025
      43  WhitePages                               17,024
      44  WebMD Health                             16,945
      45  Citysearch                               16,869
      46  Weatherbug Property                      16,722
      47  E.W. Scripps                             16,501
      48  Ticketmaster                             16,139
      49  NBC Universal                            16,107
      50  The Mozilla Organization                 15,637



    TABLE 4
    comScore Ad Focus Ranking (U.S.)
    August 2007
    Total U.S. - Home, Work and University
    Locations
    Unique Visitors (000)
    Source: comScore Media Metrix
                                                  Unique
     Rank       Property                          Visitors       Reach%
                                                   (000)

          Total Internet: Total Audience          181,257         100%
      1   Advertising.com**                       160,960          89%
      2   ValueClick**                            135,762          75%
      3   Yahoo!                                  133,390          74%
      4   Google Ad Network**                     133,137          73%
      5   Tribal Fusion**                         128,624          71%
      6   Specific Media**                        125,399          69%
      7   Google                                  120,687          67%
      8   Casale Media Network**                  117,118          65%
      9   Blue Lithium**                          115,751          64%
      10  AOL Media Network                       114,522          63%
      11  Traffic Marketplace**                   108,006          60%
      12  DRIVEpm**                               105,483          58%
      13  MSN-Windows Live                        104,207          57%
      14  24/7 Real Media**                       103,259          57%
      15  YAHOO.COM Home Page                      95,363          53%
      16  AOL                                      92,740          51%
      17  Tremor Media                             92,548          51%
      18  Interclick**                             85,712          47%
      19  CPX Interactive**                        80,507          44%
      20  Burst Media**                            80,278          44%
      21  adconion media group**                   78,449          43%
      22  ContextWeb**                             76,634          42%
      23  Centro                                   76,481          42%
      24  PrecisionClick**                         71,589          39%
      25  AdBrite**                                71,522          39%
      26  AdDynamix.com**                          70,932          39%
      27  EBAY.COM                                 69,327          38%
      28  Vibrant Media**                          68,999          38%
      29  MYSPACE.COM                              68,392          38%
      30  Gorilla Nation Media                     65,678          36%
      31  MSN.COM Home Page                        55,045          30%
      32  Mapquest                                 52,793          29%
      33  Ask Network                              52,075          29%
      34  Undertone Networks**                     50,890          28%
      35  Business.com Network                     45,527          25%
      36  YOUTUBE.COM                              44,894          25%
      37  AMAZON.COM                               43,976          24%
      38  Kontera**                                41,275          23%
      39  EBAY.COM Home Page                       40,260          22%
      40  ABOUT.COM                                38,320          21%
      41  FACEBOOK.COM                             33,745          19%
      42  WEATHER.COM                              29,226          16%
      43  WALMART.COM                              26,101          14%
      44  Real Cities Network                      25,668          14%
      45  Disney Online                            25,606          14%
      46  Nick Kids & Family                       25,052          14%
      47  CNN                                      24,214          13%
      48  PHOTOBUCKET.COM                          23,246          13%
      49  IMDB.COM                                 22,207          12%
      50  Yellowpages.com Network                  21,347          12%

    Reach % denotes the percentage of the total Internet population that
    viewed a particular entity at least once in August.  For instance, Yahoo!
    was seen by 74 percent of the more than 181 million Internet users in
    August.

    *  Entity has assigned some portion of traffic to other syndicated
       entities.
    ** Denotes an advertising network.


About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com.

SOURCE comScore, Inc.

http://www.comscore.com

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