July 21, 2014

comScore Releases June 2014 U.S. Online Video Rankings

RESTON, Va., July 21, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 186.9 million Americans watched online content videos in June 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

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Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June with 153.3 million unique viewers. Facebook ranked #2 with 91.5 million viewers, followed by AOL, Inc. with 67 million, Yahoo Sites with 53.2 million and VEVO with 41.7 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers

June 2014

Total U.S. - Home and Work Locations

Content Videos Only (Ad Videos Not Included)

Source: comScore Video Metrix

Property

Total Unique Viewers (000)

Total Internet : Total Audience 

186,913

Google Sites

153,328

Facebook

91,477

AOL, Inc.

67,024

Yahoo Sites

53,194

VEVO

41,689

NDN

38,893

Maker Studios Inc.

37,437

Vimeo

37,151

Microsoft Sites

33,646

Fullscreen

32,901

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Unique Viewer Percent Reach

BrightRoll Platform ranked #1 in video ad reach, serving ads to 49.8 percent of the total U.S. population in June. Specific Media came in second with 40.8 percent reach, followed by AOL, Inc. with 36.7 percent, LiveRail with 35.6 percent and Google Sites with 34.4 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population

June 2014

Total U.S. - Home and Work Locations

Ad Videos Only (Content Videos Not Included)

Source: comScore Video Metrix

Property

% Reach Total U.S. Population

BrightRoll Platform†

49.8

Specific Media**

40.8

AOL, Inc.

36.7

LiveRail†

35.6

Google Sites

34.4

SpotXchange Video Advertising Platform†

32.8

TubeMogul Video Ad Platform†

32.5

Q1Media - AdExcite Video Platform†

28.4

Tremor Video**

27.2

YuMe**

17.8

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

**Indicates video ad network

†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers

The June 2014 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 41.1 million viewers. Maker Studios Inc. held onto the #2 spot with 36.8 million unique viewers, followed by Fullscreen with 32.9 million, Warner Music with 24.4 million and warnerbros vfp with 23.1 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers

June 2014

Total U.S. - Home and Work Locations

Content Videos Only (Ad Videos Not Included)

Source: comScore Video Metrix

Property

Total Unique Viewers (000)

VEVO @ YouTube

41,077

Maker Studios Inc. @ YouTube

36,776

Fullscreen @ YouTube

32,889

Warner Music @ YouTube

24,386

warnerbros vfp @ YouTube

23,124

ZEFR @ YouTube

21,793

BroadbandTV @ YouTube

18,250

The Orchard @ YouTube

17,702

Zoomin.TV @ YouTube

15,819

Machinima @ YouTube

15,113

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

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SOURCE comScore, Inc.

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