May 20, 2011

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2011

Earth Day Accelerates Growth at Green Sites
Royal Wedding Drives Interest in Entertainment News Sites

RESTON, Va., May 20, 2011 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for April 2011 based on data from the comScore Media Metrix service. Green sites saw their second consecutive month of strong growth as Americans looked for ways to celebrate Earth Day (April 22) and cut back on fuel costs. Incentive sites were also popular in April, helping Americans stretch their dollars with promotions, daily deals and free samples, and the Royal Wedding drove gains at Entertainment News sites.

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"More than 26 million Americans celebrated Earth Day this year by visiting green websites," said Jeff Hackett, executive vice president of comScore Media Metrix. "With gas prices climbing past $4.00 a gallon, Americans have a greater incentive to be thinking green to provide some economic relief."

Green Sites Sprout for Earth Day

The Green category held on to the #1 spot in April, posting an even stronger gain of 32 percent. More than 26 million Americans visited the category during the month, with Shine Green taking the top spot with 7.9 million visitors (up 364 percent). Planet Green Sites came in second with 3.3 million visitors (up 15 percent), followed by Care2.com with 2.0 million (up 11 percent) and Mother Nature Network with 1.8 million (up 24 percent). EnergyGuide.com grew 6 percent to 918,000 visitors, while EPA.gov saw 916,000 (up 10 percent).

Entertainment News Sites Post Royal Gains

Americans were swept away by Royal Wedding coverage in April, sending an all-time high of 100 million visitors to Entertainment News sites for the latest updates and fashion critique. Securing the top spot with 29.1 million visitors was omg! (up 23 percent), followed by TMZ with 15.0 million, BuzzMedia Entertainment with 13.1 million (up 2 percent) and People with 12.8 million. Zimbio attracted nearly 10.2 million visitors (up 15 percent), followed by CNN Entertainment with 9.4 million and E! Online with 8.3 million (up 10 percent).  

Top 50 Properties

Yahoo! Sites ranked as the #1 property in April with 187.4 million visitors, followed by Microsoft Sites with 178.9 million and Google Sites with 175.9 million. Netflix.com jumped 6 positions to rank #36 overall with 28.6 million visitors, while CareerBuilder LLC earned a spot on the list at #43 with 24.9 million visitors.

Top 50 Ad Focus Ranking

Google Ad Network led the April Ad Focus ranking with a reach of 91.6 percent of Americans online, followed by Yahoo! Sites (87.4 percent), Yahoo! Network Plus (83.6 percent) and AOL Advertising (83.6 percent).

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

April 2011 vs. March 2011
Total U.S. — Home, Work and University Locations
Source: comScore Media Metrix


Total Unique Visitors (000)

Mar-11

Apr-11

% Change

Rank by Unique Visitors

Total Internet : Total Audience

212,652

214,467

1

N/A

KeywordBlocks.com

9,463

16,088

70

90

MLB.com

6,598

10,231

55

144

ShopAtHome.com

4,112

5,810

41

249

UStream.tv

6,166

8,178

33

183

NFL Internet Group

7,817

10,240

31

142

NHL Network

4,943

6,407

30

227

AVG Technologies

5,070

6,453

27

225

LivingSocial

7,050

8,763

24

168

Hollywood.com Sites

6,672

8,203

23

181

STACK Media

5,054

6,124

21

231




*Ranking based on the top 250 properties in April 2011. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

April 2011 vs. March 2011

Total U.S. — Home, Work and University Locations

Source: comScore Media Metrix



Total Unique Visitors (000)

Mar-11

Apr-11

% Change

Total Internet : Total Audience

212,652

214,467

1

Community — Green

19,949

26,431

32

Services — Incentives

17,840

19,414

9

Retail — Jewelry/Luxury Goods/Accessories

15,277

16,138

6

News/Information — Politics

23,991

25,305

5

Retail — Flowers/Gifts/Greetings

23,090

24,284

5

Retail — Movies

34,081

35,670

5

Entertainment — News

95,902

100,293

5

News/Information — Weather

78,908

81,980

4

Travel — Information

61,372

63,155

3

Directories/Resources

183,429

188,014

2




Table 3

comScore Top 50 Properties (U.S.)
April 2011
Total U.S. — Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)


Rank

Property

Unique Visitors

(000)


Total Internet : Total Audience

214,467





1

Yahoo! Sites

187,408


26

Federated Media Publishing

39,171

2

Microsoft Sites

178,862


27

NetShelter Technology Media

38,724

3

Google Sites

175,881


28

Tribune Interactive

34,065

4

Facebook.com

154,055


29

Adobe Sites

32,678

5

AOL, Inc.

114,319


30

Wal-Mart

32,108

6

Turner Digital

95,780


31

LinkedIn.com

31,282

7

Ask Network

94,385


32

Break Media Network

30,122

8

Amazon Sites

91,548


33

Superpages.com Network

29,742

9

Glam Media

86,058


34

Yelp.com

29,344

10

Viacom Digital

84,117


35

AT&T Interactive Network

28,637

11

CBS Interactive

80,250


36

Netflix.com

28,574

12

Demand Media

69,709


37

WeatherBug Property

28,515

13

Wikimedia Foundation Sites

69,235


38

iVillage.com: The Womens Network

28,463

14

Apple Inc.

67,695


39

Scripps Networks Interactive Inc.

27,351

15

New York Times Digital

63,607


40

Everyday Health

27,128

16

eBay

63,060


41

WordPress

27,095

17

VEVO

58,144


42

NBC Universal

26,400

18

Answers.com Sites

55,010


43

CareerBuilder LLC

24,880

19

Fox Interactive Media

54,428


44

Fox News Digital

24,764

20

Comcast Corporation

48,663


45

Twitter.com

24,483

21

craigslist, inc.

48,425


46

Disney Online

24,436

22

Gannett Sites

42,265


47

ToneFuse Music

24,382

23

Technorati Media

41,048


48

Discovery Digital Media Sites

24,242

24

ESPN

40,318


49

Photobucket.com LLC

23,997

25

Weather Channel, The

40,297


50

Buzzmedia

23,410




Table 4

comScore Ad Focus Ranking (U.S.)
April 2011
Total U.S. — Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

% Reach


Rank

Property

Unique Visitors (000)

% Reach


Total Internet : Total Audience

214,467

100.0






1

Google Ad Network**

196,400

91.6


26

AdBlade Network**

121,658

56.7

2

Yahoo! Sites

187,408

87.4


27

ContextWeb**

119,610

55.8

3

Yahoo! Network Plus**

179,341

83.6


28

AOL, Inc.

114,319

53.3

4

AOL Advertising**

179,234

83.6


29

YouTube.com*

113,151

52.8

5

ShareThis

176,499

82.3


30

CPX Interactive**

100,960

47.1

6

Specific Media**

173,075

80.7


31

Kontera**

100,770

47.0

7

Turn Media Platform**

170,570

79.5


32

Undertone**

94,765

44.2

8

ValueClick Networks**

167,233

78.0


33

Bing

94,440

44.0

9

Google

167,163

77.9


34

Ask Network

94,385

44.0

10

24/7 Real Media**

160,458

74.8


35

Glam Media

86,058

40.1

11

Facebook.com

154,055

71.8


36

Goodway Group**

84,528

39.4

12

AdBrite**

153,481

71.6


37

Meebo

78,603

36.7

13

Vibrant Media**

149,163

69.6


38

Windows Live

76,545

35.7

14

Collective Display**

148,259

69.1


39

Monster Career Ad Network (CAN)**

71,758

33.5

15

Tribal Fusion**

147,231

68.7


40

Demand Media

69,709

32.5

16

Microsoft Media Network US**

138,588

64.6


41

Brand.net Network**

64,686

30.2

17

AudienceScience**

138,415

64.5


42

Dedicated Media**

63,675

29.7

18

FOX Audience Network**

137,928

64.3


43

Technorati Media**

61,246

28.6

19

Burst Media**

137,280

64.0


44

Amazon.com

59,309

27.7

20

Cox Digital Solutions - Network**

134,552

62.7


45

Lotame Solutions**

57,613

26.9

21

Traffic Marketplace**

133,005

62.0


46

MTV Networks Music

57,347

26.7

22

Casale Media - MediaNet**

131,319

61.2


47

MediaWhiz**

56,671

26.4

23

MSN

127,751

59.6


48

RMM (formerly Red McCombs Media)**

52,277

24.4

24

interclick**

127,688

59.5


49

CNN

49,354

23.0

25

Adconion Media Group**

125,474

58.5


50

Federated Media Network**

44,819

20.9




Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in April. For instance, Yahoo! Sites was seen by 87.4 percent of the 214 million Internet users in April.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.  

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

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