February 21, 2011

comScore Media Metrix Ranks Top 50 U.S. Web Properties for January 2011

Americans Flood Tax Sites as Season Begins
Travel and Careers in Focus at Start of New Year

RESTON, Va., Feb. 21, 2011 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for January 2011 based on data from the comScore Media Metrix service. Americans' Web activity in January saw gains in a few main content categories: Taxes, Travel and Career Resources. Many Americans wasted no time in beginning their annual tax filing duties, as the number of visitors to Tax sites surged. Travel and careers were both major topics of Internet browsing in January, collectively accounting for seven of the top gaining categories for the month.

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"The Internet has proven to be a great resource for Americans preparing to file their taxes, with many sites offering free filing assistance in some capacity," said Jeff Hackett, executive vice president of comScore Media Metrix. "Also top-of-mind for many Americans this time of year is spring break travel and warmer getaways, which sent more than half of all Internet users to a travel site in January, marking the category's highest reach on record."

Early Filers Flock to Tax Sites

Tax sites experienced a strong surge of activity in January as tax prep season officially commenced. The category attracted 26.8 million visitors in January, representing a 345-percent increase from December. Categories leaders such as TurboTax, H&R Block and TaxACT all achieved triple-digit gains during the month.

American Travel Plans Take Shape

Several Travel subcategories saw a spike in activity during the month, including Transactions, Ground/Cruise, Online Travel Agents and Travel Information. The overall category drew 114.6 million Americans, representing the category's highest reach on record at 54 percent. Travel Transactions sites achieved the strongest gains, up 29 percent to 3.5 million visitors. TravelPN.com led the category with 781,000 unique visitors (up 26 percent), followed by WWTE.com with 551,000 visitors (up 106 percent), OneTime.com with 508,000 (up 39 percent) and Viator.com with 497,000 (up 31 percent).

Ground/Cruise sites also experienced significant growth, up 20 percent to 13.3 million unique visitors. Amtrak.com was the category leader with 2.2 million visitors, followed closely by Carnival Cruise Lines with 2.1 million visitors (up 113 percent). FirstGroup plc ranked third in the category with 1.7 million visitors, while VacationsToGo.com Sites and Royal Caribbean Cruises Ltd. saw 1.5 million visitors (up 67 percent and 36 percent, respectively).

New Year, New Career

Many Americans started the off the new year looking for Career Services and Development resources, with more than 80.2 million people visiting the category in January. The Job Search subcategory saw the most prominent growth at 24 percent, ranking third among top gaining categories for January. 27.2 million Americans visited a Job Search site during the month, with Indeed.com Job Search taking the top spot with 11.6 million visitors (up 20 percent). CareerBuilder.com Job Search drew 10.9 million visitors (up 27 percent), followed by Monster.com Job Search with 10.0 million visitors (up 35 percent), HotJobs Job Search with 5.0 million visitors (up 25 percent) and SimplyHired.com Job Search with 4.9 million visitors (up 29 percent).

The Career Resources subcategory displayed a slightly shuffled version of the top sites at the property level. Monster, Inc. ranked #1 with 25.5 million visitors in January (up 13 percent), followed by CareerBuilder LLC with 25.1 million visitors (up 29 percent), Indeed with 13.2 million (up 20 percent) and SimplyHired, Inc. with 5.6 million (up 28 percent).

Top 50 Properties

Yahoo! Sites ranked as the #1 property in January with 178.9 million visitors, followed by Google Sites with 178.5 million and Microsoft Sites with 176.8 million. Tribune Interactive climbed 9 positions to rank as the #32 property overall with 31.8 million visitors. LinkedIn.com was not far behind at #36 after jumping 11 positions in the ranking with 29.8 million visitors. Sites that newly appeared on the top 50 ranking in January included Huffington Post (#41), Netflix.com (#44), Yelp.com (#45), Monster, Inc. (#47) and Bank of America (#48).

Top 50 Ad Focus Ranking

Google Ad Network led the January Ad Focus ranking with a reach of 93.1 percent of Americans online, followed by Yahoo! Network Plus with an 85.5-percent reach, AOL Advertising with 85.0 percent and Yahoo! Sites with 84.5 percent. Facebook.com crossed into the top 10 for the first time in January with a 72.3-percent reach.

Table 1


comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

January 2011 vs. December 2010
Total U.S. — Home, Work and University Locations

Source: comScore Media Metrix


Total Unique Visitors (000)

Dec-10

Jan-11

% Change

Rank by Unique Visitors

Total Internet : Total Audience

211,860

211,621

0

N/A

ED.GOV

5,220

8,433

62

191

ABC Television

6,365

9,715

53

167

Travelocity

5,887

8,279

41

198

Trulia Network

5,581

7,565

36

210

Bankrate.com Sites

4,802

6,465

35

244

CSMonitor.com

4,648

6,235

34

250

Dominion Enterprises

8,263

11,072

34

145

VNU e-Media Websites

5,609

7,381

32

213

CandyStand.com

4,966

6,527

31

240

Reuters Sites

8,310

10,759

29

149




*Ranking based on the top 250 properties in January 2011. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2


comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

January 2011 vs. December 2010

Total U.S. — Home, Work and University Locations

Source: comScore Media Metrix



Total Unique Visitors (000)

Dec-10

Jan-11

% Change

Total Internet : Total Audience

211,860

211,621

0

Business/Finance — Taxes

6,016

26,790

345

Travel — Transactions

2,734

3,526

29

Career Services and Development — Job Search

21,931

27,244

24

Travel — Ground/Cruise

11,083

13,338

20

Real Estate

55,521

65,737

18

Career Services and Development — Career Resources

47,047

55,066

17

Travel — Online Travel Agents

33,760

38,586

14

Travel - Information

49,491

56,244

14

Career Services and Development — Training and Education

12,180

13,828

14

Business to Business

48,662

55,234

14




Table 3


comScore Top 50 Properties (U.S.)
January 2011
Total U.S. — Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)


Rank

Property

Unique Visitors

(000)


Total Internet : Total Audience

211,621





1

Yahoo! Sites

178,864


26

ESPN

39,683

2

Google Sites

178,516


27

Federated Media Publishing

37,572

3

Microsoft Sites

176,770


28

Wal-Mart

36,736

4

FACEBOOK.COM

153,020


29

Break Media Network

35,769

5

AOL, Inc.

110,996


30

Superpages.com Network

35,111

6

Ask Network

95,719


31

Adobe Sites

34,170

7

Turner Digital

91,314


32

Tribune Interactive

31,786

8

Viacom Digital

89,450


33

AT&T Interactive Network

31,551

9

Glam Media

86,533


34

WeatherBug Property

31,351

10

CBS Interactive

85,573


35

iVillage.com: The Womens Network

30,464

11

Amazon Sites

82,608


36

LINKEDIN.COM

29,847

12

Wikimedia Foundation Sites

78,563


37

Alloy Digital Network

29,360

13

Demand Media

75,454


38

NBC Universal

29,106

14

Apple Inc.

71,952


39

Scripps Networks Interactive Inc.

28,943

15

New York Times Digital

71,887


40

Everyday Health

28,020

16

eBay

65,913


41

Huffington Post

27,645

17

Fox Interactive Media

62,152


42

Disney Online

27,611

18

VEVO

56,178


43

WordPress

27,038

19

Answers.com Sites

55,467


44

NETFLIX.COM

27,002

20

Comcast Corporation

54,498


45

YELP.COM

26,093

21

craigslist, inc.

53,370


46

Target Corporation

25,737

22

NetShelter Technology Media

44,697


47

Monster, Inc.

25,482

23

Technorati Media

44,677


48

Bank of America

25,384

24

Weather Channel, The

43,978


49

Verizon Communications Corporation

25,375

25

Gannett Sites

40,372


50

YellowBook Network

25,329




Table 4


comScore Ad Focus Ranking (U.S.)
January 2011
Total U.S. — Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

% Reach


Rank

Property

Unique Visitors (000)

% Reach


Total Internet : Total Audience

211,621

100.0






1

Google Ad Network**

197,076

93.1


26

YOUTUBE.COM*

114,381

54.1

2

Yahoo! Network Plus**

180,843

85.5


27

CPX Interactive**

112,347

53.1

3

AOL Advertising**

179,956

85.0


28

AOL, Inc.

110,996

52.5

4

Yahoo! Sites

178,864

84.5


29

Adify**

108,048

51.1

5

Google

170,325

80.5


30

Kontera**

105,594

49.9

6

Turn Media Platform**

168,577

79.7


31

Ask Network

95,719

45.2

7

ValueClick Networks**

168,499

79.6


32

Bing

93,141

44.0

8

24/7 Real Media**

165,127

78.0


33

Undertone**

92,884

43.9

9

AdBrite**

156,061

73.7


34

Technorati Media**

90,270

42.7

10

FACEBOOK.COM

153,020

72.3


35

Glam Media

86,533

40.9

11

Collective Display**

152,859

72.2


36

Windows Live

78,725

37.2

12

Vibrant Media**

151,263

71.5


37

Meebo

77,789

36.8

13

Tribal Fusion**

146,111

69.0


38

Demand Media

75,454

35.7

14

FOX Audience Network**

144,819

68.4


39

ShareThis

75,343

35.6

15

Microsoft Media Network US**

143,811

68.0


40

MediaWhiz**

73,166

34.6

16

AudienceScience**

142,400

67.3


41

AMAZON.COM

69,183

32.7

17

Casale Media - MediaNet**

138,619

65.5


42

Monster Career Ad Network (CAN)**

65,933

31.2

18

Burst Media**

137,765

65.1


43

MTV Networks Music

61,626

29.1

19

Traffic Marketplace**

137,150

64.8


44

Lotame Solutions**

60,539

28.6

20

Specific Media**

136,893

64.7


45

Dedicated Media**

54,175

25.6

21

ContextWeb**

136,491

64.5


46

CNN

46,422

21.9

22

AdBlade Network**

133,343

63.0


47

Myspace

44,795

21.2

23

Adconion Media Group**

131,990

62.4


48

NetShelter Technology Media

44,697

21.1

24

MSN

130,215

61.5


49

Technorati Media

44,677

21.1

25

interclick**

125,173

59.2


50

About

42,877

20.3




Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo! Sites was seen by 84.5 percent of the 212 million Internet users in January.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.  



About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

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