September 23, 2010

comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2010

--Back-to-School Frenzy Impacts Web Activity as Americans Prepare for New School Year --Traffic Driven to Sports Sites for NFL Coverage and Fantasy Football Drafts

RESTON, Va., Sept 23, 2010 /PRNewswire via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2010 based on data from the comScore Media Metrix service. Back-to-school season accelerated the growth of several online categories during the month, from Books and Apparel to Educational Resources and Consumer Goods. Sports sites were also popular in August as Americans geared up for the NFL season and Fantasy Football drafts.

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"Summer vacation came to a close in August, and millions of Americans turned to the Internet to prepare for the new school year," said Jeff Hackett, senior vice president of comScore Media Metrix. "The convenience of back-to-school shopping online appeals to more Americans every year, as incentives such as free shipping for clothing and school supplies become more prevalent."

Americans Read Up on Book Sites

Retail Book sites allowed parents and students to conveniently browse and order books for the new school year. More than 27.5 million people visited a Book site in August, an 11-percent increase versus July, making it the highest growing site category for the month. Barnes & Noble captured the top spot with 8.3 million visitors (up 13 percent), followed by Borders Group, Inc. with 3.0 million visitors, BookSpan Property with 2.3 million visitors and AbeBooks with 1.6 million visitors (up 45 percent). Textbook rental site Chegg.com experienced significant growth during the month, surging 290 percent to 1.4 million visitors.

School Supply Shopping Not Just For Bricks and Mortar

Parents took school supply shopping to the web, with the Consumer Goods category growing 5 percent to 26.2 million visitors in August. Staples.com Sites ranked #1 in the category with 8.0 million visitors during the month (up 16 percent), followed by Office Depot with 5.1 million (up 20 percent), QVC Sites with 4.3 million and OfficeMax with 2.9 million (up 32 percent).

Apparel sites also ranked among the top gaining categories, growing to 65.4 million visitors during the month (up 5 percent), as Americans browsed fall clothing sales for all occasions, including back-to-school. Zappos Sites ranked #1 in the category with 6.4 million visitors, followed by Limitedbrands with 6.3 million visitors and Nike with 5.1 million (up 9 percent). OldNavy.com grew 15 percent to 4.9 million visitors, followed by Nordstrom.com with 3.7 million and Gap Online with 3.4 million (up 32 percent).

Sports Sites Hike as NFL Season Begins

With the start of the NFL season, traffic to Sports sites picked up during the month reaching 123.5 million visitors, a 5-percent gain versus July. Yahoo! Sports, known as a popular destination for fantasy football, ranked #1 in the category with 48.2 million visitors, representing a 23-percent increase from the prior month. FOXSports.com on MSN ranked second with 26.2 million visitors, followed by ESPN with 25.4 million visitors. NFL Internet Group doubled its audience versus July, grabbing the #4 spot with 19.5 million visitors, ranking as the top gaining property for the month.

Top 50 Properties

Yahoo! Sites ranked as the #1 property in August with 179.0 million visitors, followed by Google Sites with 178.8 million and Microsoft Sites with 165.3 million. Viacom Digital jumped 7 positions in the ranking with 81.5 million visitors, while iVillage.com: The Womens Network also climbed 7 spots to 35.3 million visitors.

Top 50 Ad Focus Ranking

BrightRoll Video Network led the August Ad Focus ranking with a potential reach of 99 percent of Americans online, followed by TubeMogul Video Ad Platform with a 97-percent potential reach. SpotXchange Video Ad Network ranked third capturing 97-percent reach, while Firefly Video came in fourth with a potential reach of 93 percent. Both TubeMogul and Firefly appeared on the top 50 ad focus ranking for the first time in August.


    Table 1
    -------
    comScore Top 10 Gaining Properties by Percentage Change in Unique
     Visitors* (U.S.)
    August 2010 vs. July 2010
    Total U.S. - Home, Work and University Locations
    Source: comScore Media Metrix
    -----------------------------
                                             Total Unique Visitors (000)
                                             ---------------------------
                                      Jul-10     Aug-10   % Change    Rank by
                                      ------     ------   --------    Unique
                                                                     Visitors
                                                                     --------
    Total Internet : Total
     Audience                         213,584    212,616         0         N/A
    ----------------------            -------    -------       ---         ---
    NFL Internet Group                  9,744     19,477       100          63
    ------------------                  -----     ------       ---         ---
    Berkshire Hathaway Inc.             7,473     10,254        37         150
    -----------------------             -----     ------       ---         ---
    LIMEWIRE.COM                        7,713      9,801        27         155
    ------------                        -----      -----       ---         ---
    GROUPON.COM                         5,302      6,508        23         219
    -----------                         -----      -----       ---         ---
    WIZARD101.COM                       4,987      5,974        20         242
    -------------                       -----      -----       ---         ---
    CollegeHumor Media                 10,283     12,171        18         124
    ------------------                 ------     ------       ---         ---
    Staples.com Sites                   6,874      7,986        16         195
    -----------------                   -----      -----       ---         ---
    Mattel Sites                        6,260      7,244        16         204
    ------------                        -----      -----       ---         ---
    Gap, Inc.                           6,319      7,283        15         202
    ---------                           -----      -----       ---         ---
    Nextag.com Sites                    7,578      8,696        15         177
    ----------------                    -----      -----       ---         ---
    *Ranking based on the top 250 properties in August 2010. Excludes
     entities whose growth was primarily due to implementation of Media
     Metrix 360 unified digital audience measurement.



    Table 2
    -------
    comScore Top 10 Gaining Site Categories by Percentage Change in
     Unique Visitors (U.S.)
    August 2010 vs. July 2010
    Total U.S. - Home, Work and University Locations
    Source: comScore Media Metrix
    -----------------------------
                                             Total Unique Visitors (000)
                                             ---------------------------


                                           Jul-10      Aug-10    % Change
                                           ------      ------    --------
    Total Internet : Total Audience         213,584     212,616         0
    -------------------------------         -------     -------       ---
    Retail - Books                           24,911      27,527        11
    --------------                           ------      ------       ---
    Career Services and Development -
     Training and Education                  11,860      12,601         6
    ---------------------------------        ------      ------       ---
    Community - Food                         64,165      67,889         6
    ----------------                         ------      ------       ---
    Retail - Consumer Goods                  24,926      26,193         5
    -----------------------                  ------      ------       ---
    Retail - Apparel                         62,383      65,411         5
    ----------------                         ------      ------       ---
    Retail - Jewelry/Luxury Goods/
     Accessories                             14,996      15,722         5
    ------------------------------           ------      ------       ---
    Sports                                  117,936     123,510         5
    ------                                  -------     -------       ---
    Retail - Food                            16,641      17,370         4
    -------------                            ------      ------       ---
    Community - Religion/Spirituality        25,946      26,928         4
    ---------------------------------        ------      ------       ---
    Entertainment - TV                      115,470     119,619         4
    ------------------                      -------     -------       ---



    Table 3
    -------
    comScore Top 50 Properties (U.S.)
    August 2010
    Total U.S. - Home, Work and University Locations
    Source: comScore Media Metrix
    -----------------------------

                                Unique                            Unique
    Rank         Property      Visitors Rank        Property    Visitors
    ----         --------         (000) ----        --------         (000)
                                    ----                             ----
         Total Internet : Total
          Audience               212,616
         ----------------------- -------
                                               iVillage.com: The
      1  Yahoo! Sites            179,002   26  Womens Network      35,289
     --- ------------            -------  --- ------------------   ------
      2  Google Sites            178,782   27 Gannett Sites        34,923
     --- ------------            -------  --- -------------        ------
      3  Microsoft Sites         165,271   28 Technorati Media     34,818
     --- ---------------         -------  --- ----------------     ------
                                               Federated Media
      4  FACEBOOK.COM            148,048   29  Publishing          34,562
     --- ------------            -------  --- ----------------     ------
      5  AOL, Inc.               107,165   30 WeatherBug Property  33,424
     --- ---------               -------  --- -------------------  ------
      6  Glam Media               97,948   31 Disney Online        31,046
     --- ----------               ------  --- -------------        ------
      7  Ask Network              88,281   32 Break Media Network  30,965
     --- -----------              ------  --- -------------------  ------
                                               Verizon
                                               Communications
      8  Turner Network           84,541   33  Corporation         30,665
     --- --------------           ------ ---  ---------------      ------
                                               AT&T Interactive
      9  Viacom Digital           81,456   34  Network             30,028
     --- --------------           ------  --- -----------------    ------
                                               Superpages.com
      10 Fox Interactive Media    80,210   35  Network             29,019
     --- ---------------------    ------  --- ---------------      ------
      11 Amazon Sites             79,188   36 Expedia Inc          28,334
     --- ------------             ------  --- -----------          ------
      12 CBS Interactive          79,062   37 Target Corporation   27,856
     --- ---------------          ------  --- ------------------   ------
          Wikimedia Foundation
      13  Sites                   73,685   38 Tribune Interactive  27,811
     --- ---------------------    ------  --- -------------------  ------
      14 eBay                     69,500   39 YellowBook Network   27,217
     --- ----                     ------  --- ------------------   ------
      15 Apple Inc.               69,383   40 Photobucket.com LLC  26,437
     --- ----------               ------  --- -------------------  ------
      16 New York Times Digital   68,901   41 YellowBook Network   27,940
     --- ----------------------   ------  --- ------------------   ------
                                               The Washington Post
      17 Demand Media             58,798   42  Company             27,711
     --- ------------             ------  --- -------------------- ------
      18 craigslist, inc.         53,400   43 Photobucket.com LLC  27,396
     --- ----------------         ------  --- -------------------  ------
      19 VEVO                     49,386   44 ESPN                 27,197
     --- ----                     ------  --- ----                 ------
      20 Comcast Corporation      44,106   45 Warner Music         27,151
     --- -------------------      ------  --- ------------         ------
      21 Answers.com Sites        41,254   46 Everyday Health      26,645
     --- -----------------        ------  --- ---------------      ------
          NetShelter Technology
      22  Media                   40,584   47 WorldNow Sites       25,630
     --- ----------------------   ------  --- --------------       ------
      23 Weather Channel, The     39,074   48 NBC Universal        25,357
     --- --------------------     ------  --- -------------        ------
      24 Wal-Mart                 36,683   49 Bank of America      24,986
     --- --------                 ------  --- ---------------      ------
      25 Adobe Sites              35,345   50 TWITTER.COM          24,798
     --- -----------              ------  --- -----------          ------



    Table 4
    -------
    comScore Ad Focus Ranking (U.S.)
    August 2010
    Total U.S. - Home, Work and University Locations
    Source: comScore Media Metrix
    -----------------------------

      Rank           Property          Unique       %
                                        Visitors  Reach
                                            (000)
        Total Internet : Total
         Audience                        212,616   100.0
                BrightRoll Video
                Network -Potential
      1         Reach                   210,917    99.2
                TubeMogul Video Ad
                Platform -
      2         Potential Reach         206,710    97.2
                SpotXchange Video Ad
                Network -Potential
      3         Reach                   206,000    96.9
                Firefly Video -
      4         Potential Reach         197,048    92.7
                Tremor Media -
      5         Potential Reach         194,496    91.5
                BBE -Potential
      6         Reach                   192,830    90.7
                YuMe Video Network -
      7         Potential Reach         191,611    90.1
      8        Yahoo! Network**         184,925    87.0
      9        AOL Advertising**        183,635    86.4
                Adconion Video
                Network -Potential
      10        Reach                   182,930    86.0
      11       Google Ad Network**      181,522    85.4
                Advertising.com
                Video Network -
      12        Potential Reach         181,459    85.3
                ScanScout Network -
      13        Potential Reach         180,644    85.0
      14       Yahoo! Sites             179,002    84.2
                ValueClick
      15        Networks**              171,772    80.8
                TidalTV -Potential
      16        Reach                   170,967    80.4
      17       Google                   170,708    80.3
                Digital Broadcasting
                Group (DBG) -
      18        Potential Reach         169,371    79.7
      19       Turn Platform**          161,791    76.1
      20       AdBrite**                160,406    75.4
      21       24/7 Real Media**        160,140    75.3
      22       Specific Media**         158,576    74.6
                Jivox Video Network
      23        -Potential Reach        154,793    72.8
                Microsoft Media
      24        Network US**            152,794    71.9
      25       Collective Network**     151,866    71.4



      Rank          Property       Unique      %
                                     Visitors  Reach
                                         (000)

      26       FACEBOOK.COM         148,048   69.6
                FOX Audience
      27        Network**           147,522   69.4
      28       AudienceScience**    145,735   68.5
                Traffic
      29        Marketplace**       143,094   67.3
      30       interCLICK**         142,013   66.8
                Casale Media -
      31        MediaNet**          141,725   66.7
      32       Tribal Fusion**      140,120   65.9
                Break Media -
      33        Potential Reach     135,273   63.6
      34       Pulse 360**          134,471   63.2
      35       ContextWeb**         131,104   61.7
      36       Burst Media**        130,538   61.4
                Viacom Digital
                Network -
      37        Potential Reach     129,474   60.9
                Adconion Media
      38        Group**             128,141   60.3
                BuzzLogic
                Conversation
                Network -
      39        Potential Reach     122,927   57.8
      40       MSN                  120,902   56.9
                NNN Total
      41        Newspapers: U.S.    115,417   54.3
      42       YOUTUBE.COM*         112,921   53.1
      43       CPX Interactive**    109,189   51.4
      44       AOL Media Network    107,747   50.7
      45       AOL, Inc.            107,165   50.4
                ITN Digital -
      46        Potential Reach     106,817   50.2
                Centro -
      47        Potential Reach     106,592   50.1
      48       Adify**              106,444   50.1
                MTVN Tribes -
      49        Potential Reach     104,797   49.3
                IB Local Network
                -Potential
      50        Reach               102,561   48.2


About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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