August 25, 2010

Facebook Captures Top Spot among Social Networking Sites in India

Indian Social Networking Audience Soars 43 Percent in Past Year

MUMBAI, India, Aug 25, 2010 /PRNewswire via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a report on traffic to Social Networking sites in India, revealing that Facebook.com grabbed the number one ranking in the category for the first time in July with 20.9 million visitors, up 179 percent versus year ago.

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"The social networking phenomenon continues to gain steam worldwide, and India represents one of the fastest growing markets at the moment," said Will Hodgman, comScore executive vice president for the Asia-Pacific region. "Though Facebook has tripled its audience in the past year to pace the growth for the category, several other social networking sites have posted their own sizeable gains."

More than 33 million Internet users age 15 and older in India visited social networking sites in July, representing 84 percent of the total Internet audience. India now ranks as the seventh largest market worldwide for social networking, after the U.S., China, Germany, Russian Federation, Brazil and the U.K. The total Indian social networking audience grew 43 percent in the past year, more than tripling the rate of growth of the total Internet audience in India.

    Growth of Top 10 Social Networking Markets Worldwide
    July 2010 vs. July 2009
    Total Worldwide - Age 15+, Home & Work Locations*
    Source: comScore Media Metrix

                                  Social Networking Unique Visitors
                                                 (000)
                                 ----------------------------------
                                Jul-2009     Jul-2010     % Change
                                --------     --------     --------
    Worldwide                     770,092      945,040           23%
    ---------                     -------      -------          ---
    United States                 131,088      174,429           33%
    -------------                 -------      -------          ---
    China                             N/A       97,151          N/A
    -----                             ---       ------          ---
    Germany                        25,743       37,938           47%
    -------                        ------       ------          ---
    Russian Federation             20,245       35,306           74%
    ------------------             ------       ------          ---
    Brazil                         23,966       35,221           47%
    ------                         ------       ------          ---
    United Kingdom                 30,587       35,153           15%
    --------------                 ------       ------          ---
    India                          23,255       33,158           43%
    -----                          ------       ------          ---
    France                         25,121       32,744           30%
    ------                         ------       ------          ---
    Japan                          23,691       31,957           35%
    -----                          ------       ------          ---
    South Korea                    15,910       24,962           57%
    -----------                    ------       ------          ---



*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Facebook Takes Top Spot among Social Networking Sites in India

Facebook.com posted an especially strong month in July, growing 12 percent versus June, to capture the top spot in the category with 20.9 million visitors. Orkut ranked second with 19.9 million visitors (up 16 percent vs. year ago), followed by BharatStudent.com with 4.4 million visitors (up 3 percent). Twitter.com had the highest rate of growth among the top five social networking sites, increasing 239 percent to 3.3 million visitors. Yahoo! owned two of the top ten social networking sites: Yahoo! Pulse (3.5 million visitors) and Yahoo! Buzz (1.8 million visitors).

    Top Social Networking Sites in India
    July 2010 vs. July 2009
    Total India - Age 15+, Home & Work Locations*
    Source: comScore Media Metrix

              India                  Total Unique Visitors (000)
              -----                  ---------------------------
                                 Jul-2009     Jul-2010     % Change
                                 --------     --------     --------
    Total Internet : Total
     Audience                       35,028       39,562           13
    ----------------------          ------       ------          ---
    Social Networking               23,255       33,158           43
    -----------------               ------       ------          ---
    Facebook.com                     7,472       20,873          179
    ------------                     -----       ------          ---
    Orkut                           17,069       19,871           16
    -----                           ------       ------          ---
    Bharatstudent.com                4,292        4,432            3
    -----------------                -----        -----          ---
    Yahoo! Pulse                       N/A        3,507          N/A
    ------------                        --        -----            -
    Twitter.com                        984        3,341          239
    -----------                        ---        -----          ---
    LinkedIn.com                       N/A        3,267          N/A
    ------------                         -        -----            -
    Zedge.net                        1,767        3,206           81
    ---------                        -----        -----          ---
    Ibibo.com                        1,562        2,960           89
    ---------                        -----        -----          ---
    Yahoo! Buzz                        542        1,807          233
    -----------                        ---        -----          ---
    Shytle.fm                          407        1,550          281
    ---------                          ---        -----          ---



*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.


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