April 12, 2010

comScore Releases March 2010 U.S. Search Engine Rankings

RESTON, Va., April 12, 2010 /PRNewswire via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In March 2010, Americans conducted 15.4 billion core searches, with Google Sites accounting for 65.1 percent search market share.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

March 2010 U.S. Core Search Rankings

Google Sites led the U.S. core search market in March with 65.1 percent of the searches conducted, followed by Yahoo! Sites (16.9 percent), and Microsoft Sites (11.7 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.5 percent.




    comScore Core Search Report*
    March 2010 vs. February 2010
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    Core Search Entity              Share of Searches (%)
                             Feb-10       Mar-10    Point Change
                                                       Mar-10 vs.
                                                                       Feb-10
    Total Core Search           100.0%       100.0%          N/A
    Google Sites**               65.5%        65.1%         -0.4
    Yahoo! Sites                 16.8%        16.9%          0.1
    Microsoft Sites              11.5%        11.7%          0.2
    Ask Network                   3.7%         3.8%          0.1
    -----------                   ---          ---           ---
    AOL LLC Network               2.5%         2.5%          0.0
    ---------------               ---          ---           ---
    * Based on the five major search engines including
     partner searches and cross-channel searches.
     Searches for mapping, local directory, and user-
     generated video sites that are not on the core domain
     of the five search engines are not included in the
     core search numbers.
    ** Due to a change in the URL structure for certain
     Google News & Video searches, a portion of searches
     previously counted were excluded. comScore estimates
     that these searches were responsible for a reduction
     in Google's Core Search share of approximately 10
     basis points or 0.1%.


Americans conducted 15.4 billion searches in March, up 7 percent from February. Google Sites accounted for 10.0 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.8 billion), Ask Network (593 million) and AOL LLC (380 million).




    comScore Core Search Report*
    March 2010 vs. February 2010
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    Core Search Entity               Search Queries (MM)
                                                       Percent
                             Feb-10       Mar-10        Change
                                                       Mar-10 vs.
                                                         Feb-10
    Total Core Search          14,472       15,427             7%
    Google Sites                9,475       10,048             6%
    Yahoo! Sites                2,433        2,605             7%
    Microsoft Sites             1,667        1,802             8%
    Ask Network                   540          593            10%
    -----------                   ---          ---           ---
    AOL LLC                       358          380             6%
    -------                       ---          ---           ---
    * Based on the five major search engines including
     partner searches and cross-channel searches.
     Searches for mapping, local directory, and user-
     generated video sites that are not on the core domain
     of the five search engines are not included in the
     core search numbers.


March 2010 U.S. Expanded Search Rankings

In the March analysis of the top properties where search activity is observed, Google Sites led the search market with 14.3 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.9 billion. Facebook.com experienced significant growth during the month with a 48-percent increase to 647 million searches, jumping one position in the ranking.





    comScore Expanded Search Query Report
    March 2010 vs. February 2010
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    ------------------------
                                          Search Queries (MM)
                                          -------------------
    Expanded Search Entity
    ----------------------
                                                            Percent
                                   Feb-10       Mar-10       Change
                                   ------       ------    Mar-10 vs.

                                                            Feb-10
                                                            ------
    Total Internet                   22,271       23,866           7%
    --------------                   ------       ------         ---
    Google Sites                     13,482       14,252           6%
    ------------                     ------       ------         ---
        Google                        9,929       10,547           6%
        ------                        -----       ------         ---
        YouTube/All Other             3,553        3,705           4%
        -----------------             -----        -----         ---
    Yahoo! Sites                      2,509        2,689           7%
    ------------                      -----        -----         ---
        Yahoo!                        2,496        2,676           7%
        ------                        -----        -----         ---
        All Other                        13           13           0%
        ---------                       ---          ---         ---
    Microsoft Sites                   1,720        1,862           8%
    ---------------                   -----        -----         ---
        Bing                          1,498        1,604           7%
        ----                          -----        -----         ---
        Microsoft/All Other             222          258          16%
        -------------------             ---          ---         ---
    Ask Network                         689          742           8%
    -----------                         ---          ---         ---
        ASK.COM                         300          332          11%
        -------                         ---          ---         ---
        MyWebSearch.com/ All
         Other                          389          410           5%
        --------------------            ---          ---         ---
    craigslist, inc.                    629          664           6%
    ----------------                    ---          ---         ---
    eBay                                624          659           6%
    ----                                ---          ---         ---
    Facebook.com                        436          647          48%
    ------------                        ---          ---         ---
    AOL LLC                             549          594           8%
    -------                             ---          ---         ---
        AOL Search Network              299          319           7%
        ------------------              ---          ---         ---
        MapQuest/All Other              250          275          10%
        ------------------              ---          ---         ---
    Fox Interactive Media               391          406           4%
    ---------------------               ---          ---         ---
        MySpace                         388          402           4%
        -------                         ---          ---         ---
        All Other                         3            4          33%
        ---------                       ---          ---         ---
    Amazon Sites                        210          226           8%
    ------------                        ---          ---         ---



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