comScore, Inc
Jan 21, 2010

comScore Media Metrix Ranks Top-Growing Properties and Site Categories for December 2009

--Holiday Festivities Drive Traffic to Retail and Greetings Sites --Shipping Sites Experience Surge in Traffic as Americans Rush to Ensure Delivery in Time for the Holidays

RESTON, Va., Jan 21, 2010 /PRNewswire via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for December 2009 based on data from the comScore Media Metrix service. Americans continued to flock to Retail sites in December as the online holiday shopping season reached a crescendo, while holiday festivities caused a surge in traffic to Flowers/Gifts/Greetings and e-Card sites. As many Americans raced to ensure delivery of their holiday gifts in time, shipping sites climbed to a 2009 high in visitation.

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"December proved to be a strong month for the retail category with Tuesday, Dec. 15 ranking as the heaviest online spending day of the year - and of all time - at $913 million," said Jack Flanagan, executive vice president of comScore Media Metrix. "Holiday seasonality also fueled visitation to Shipping sites, which continually see their highest volume of traffic during the month of December."

Holiday Shopping Continues to Spur Growth at Retail Sites

Retail sites continued to climb in December as Americans scoured the Web for deals this holiday season. Among the top-gaining Retail sub-categories were Jewelry/Luxury Goods/Accessories, Sports/Outdoor, and Flowers/Gifts/Greetings sites, each growing more than 20 percent versus November. Jewelry/Luxury Goods/Accessories sites attracted nearly 23 million visitors during the month, representing a 30-percent increase from November. eBags, Inc. led the category with 2.9 million visitors (up 28 percent), followed by Coach.com with 2.2 million visitors (up 26 percent), Zale Corporation with 2.1 million (up 48 percent) and Kay Jewelers with 1.7 million (up 69 percent).

Sports/Outdoor sites grew to nearly 39 million visitors during the month, a 25-percent increase versus November, led by eBay Sports U.S. with 5.1 million visitors (up 21 percent), which was closely followed by Cabelas, Inc. with 5.0 million visitors (up 26 percent). DicksSportingGoods.com grabbed the #3 position with 4.6 million visitors (up 39 percent), followed by SportsAuthority.com with 2.9 million visitors (up 29 percent).

Flowers/Gifts/Greetings sites saw a 23-percent gain, reaching nearly 39.8 million unique visitors in December. AmericanGreetings Property led the category with 13.6 million visitors (up 18 percent), followed by Gifts.com with 6.8 million (up 49 percent), Hallmark with 5.6 million (up 46 percent) and 1-800-Flowers.com, Inc. with 2.9 million (up 48 percent).

Tax Sites Grow as Season Nears

Tax sites ranked as the top-gaining category during the month with nearly 6.4 million visitors, up 54 percent from November, as Americans began early preparation for tax season.

Americans Rely on Shipping and e-Card Sites for Holiday To-Do's

Traffic to Shipping sites spiked in December as Americans rushed to ensure delivery of their gift purchases in time for the holidays. The category attracted 36.6 million visitors during the month, representing a 33-percent increase in traffic. UPS Sites led the category with 19.7 million visitors (up 51 percent), followed by USPS.com with 15.9 million (up 40 percent) and FedEx with 12.6 million (up 36 percent).

e-Card Sites were a popular way to send holiday cheer in December, with the category growing 29 percent to 31.7 million visitors. Among the most visited were Evite.com with nearly 8 million visitors (up 16 percent), AG interactive with 6.7 million (up 46 percent), MyFunCards.com with 5.7 million, and 123Greetings.com with 4.3 million (up 55 percent).



    Table 1
    -------


    comScore Top 10 Gaining Properties by Percentage Change in
     Unique Visitors* (U.S.)
    ----------------------------------------------------------
    December 2009 vs. November 2009
    -------------------------------
    Total U.S. - Home, Work and University Locations
    ------------------------------------------------
    Source: comScore Media Metrix
    -----------------------------
                                         Total Unique Visitors (000)
                                         ---------------------------
                                                                    Rank by
                                                                    Unique
                                    Nov-09     Dec-09   % Change    Visitors
                                    ------     ------   --------   --------
    Total Internet : Total
     Audience                       201,139    205,709          2        N/A
    ----------------------          -------    -------        ---        ---
    FAMILYLINK.COM                    2,590      6,273        142        222
    --------------                    -----      -----        ---        ---
    JibJab Media                      4,686     10,892        132        129
    ------------                      -----     ------        ---        ---
    Eastman Kodak                     5,116      9,030         77        160
    -------------                     -----      -----        ---        ---
    UPS Sites                        13,091     19,715         51         63
    ---------                        ------     ------        ---        ---
    GIFTS.COM                         4,557      6,797         49        211
    ---------                         -----      -----        ---        ---
    Ganz                              4,822      7,047         46        207
    ----                              -----      -----        ---        ---
    Nintendo Co.                      3,935      5,750         46        241
    ------------                      -----      -----        ---        ---
    Hallmark                          3,881      5,649         46        248
    --------                          -----      -----        ---        ---
    Federated Media Publishing       17,642     25,432         44         45
    --------------------------       ------     ------        ---        ---
    AccuWeather Sites                 5,190      7,344         41        196
    -----------------                 -----      -----        ---        ---
    *Ranking based on the top 250 properties in December 2009.
     Excludes entities whose growth was primarily due to
     implementation of Media Metrix 360 hybrid audience measurement.




    Table 2
    -------


    comScore Top 10 Gaining Site Categories by Percentage Change
     in Unique Visitors (U.S.)
    ------------------------------------------------------------
    December 2009 vs. November 2009
    -------------------------------
    Total U.S. - Home, Work and University Locations
    ------------------------------------------------
    Source: comScore Media Metrix
    -----------------------------
                                            Total Unique Visitors
                                                        (000)
                                             ----------------------


                                                                  %
                                           Nov-09    Dec-09    Change
                                           ------    ------   -------
    Total Internet : Total Audience        201,139   205,709        2
    -------------------------------        -------   -------      ---
    Business/Finance - Taxes                 4,151     6,377       54
    ------------------------                 -----     -----      ---
    Directories/Resources - Shipping        27,451    36,622       33
    --------------------------------        ------    ------      ---
    Retail -Jewelry/Luxury Goods/
     Accessories                            17,662    22,955       30
    -----------------------------           ------    ------      ---
    Services - e-Cards                      24,692    31,748       29
    ------------------                      ------    ------      ---
    Retail - Sports/Outdoor                 31,208    38,925       25
    -----------------------                 ------    ------      ---
    Retail - Flowers/Gifts/Greetings        32,302    39,788       23
    --------------------------------        ------    ------      ---
    News/Information - Weather              68,321    81,095       19
    --------------------------              ------    ------      ---
    Travel - Transactions                    2,824     3,313       17
    ---------------------                    -----     -----      ---
    Retail - Toys                           27,384    31,635       16
    -------------                           ------    ------      ---
    Retail - Movies                         26,586    30,554       15
    ---------------                         ------    ------      ---



comScore will be excluding the Top 50 Properties and the Top 50 Ad-Focus rankings until May 2010 when the hybrid transition period concludes.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

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