comScore, Inc
Dec 16, 2009

comScore Releases November 2009 U.S. Search Engine Rankings

RESTON, Va., Dec 16, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In November 2009, Americans conducted 14.4 billion core searches, with Google Sites accounting for 65.6 percent search market share, up slightly from 65.4 percent in October. Microsoft Sites grabbed 10.3 percent market share, up 0.4 percentage points versus October.

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November 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in November with 65.6 percent of the searches conducted, followed by Yahoo! Sites (17.5 percent), and Microsoft Sites (10.3 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.8 percent.


    comScore Core Search Report*
    November 2009 vs. October 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    ----------------------------------------------------------------
                                       Share of Searches (%)
                                ------------------------------------
                                                        Point Change
                                                         Nov-09 vs.
    Core Search Entity          Oct-09       Nov-09        Oct-09
    ------------------          ------       ------     ------------
    Total Core Search           100.0%       100.0%         N/A
    Google Sites                 65.4%        65.6%         0.2
    Yahoo! Sites                 18.0%        17.5%        -0.5
    Microsoft Sites               9.9%        10.3%         0.4
    Ask Network                   3.9%         3.8%        -0.1
    AOL LLC Network               2.9%         2.8%        -0.1



    * Based on the five major search engines including partner searches and
      cross-channel searches. Searches for mapping, local directory, and
      user-generated video sites that are not on the core domain of the five
      search engines are not included in the core search numbers.


Americans conducted 14.4 billion searches in November, up 1 percent from October. Google Sites accounted for 9.5 billion searches, followed by Yahoo! Sites (2.5 billion), Microsoft Sites (1.5 billion), Ask Network (548 million) and AOL LLC (401 million).


    comScore Core Search Report*
    November 2009 vs. October 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    -------------------------------------------------------------
                                       Search Queries (MM)
                               ----------------------------------
                                                        Percent
                                                         Change
                                                       Nov-09 vs.
    Core Search Entity         Oct-09       Nov-09       Oct-09
    ------------------         ------       ------     ----------
    Total Core Search          14,309       14,445         1%
    Google Sites                9,362        9,479         1%
    Yahoo! Sites                2,571        2,534        -1%
    Microsoft Sites             1,412        1,483         5%
    Ask Network                   552          548        -1%
    AOL LLC                       412          401        -3%



    * Based on the five major search engines including partner searches and
      cross-channel searches. Searches for mapping, local directory, and
      user-generated video sites that are not on the core domain of the five
      search engines are not included in the core search numbers.

November 2009 U.S. Expanded Search Rankings

In the November analysis of the top properties where search activity is observed, Google Sites led the search market with nearly 13.8 billion search queries, followed by Yahoo! Sites with 2.6 billion queries and Microsoft Sites with 1.5 billion searches. Bing experienced the largest growth of the top ten expanded search properties with a 6-percent increase in query volume to more than 1.3 billion searches. eBay and Amazon Sites both experienced gains in November as consumers ramped up their retail search activity for the holiday season.


    comScore Expanded Search Query Report
    November 2009 vs. October 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    --------------------------------------------------------------------
                                             Search Queries (MM)
                                     -----------------------------------
                                                               Percent
                                                                Change
                                                              Nov-09 vs.
    Expanded Search Entity           Oct-09       Nov-09        Oct-09
    ----------------------           ------       ------      ----------
    Total Internet                   22,032       22,280           1%
    Google Sites                     13,505       13,751           2%
      Google                          9,788        9,878           1%
      YouTube/All Other               3,717        3,873           4%
    Yahoo! Sites                      2,663        2,622          -2%
      Yahoo!                          2,639        2,599          -2%
      All Other                          24           23          -4%
    Microsoft Sites                   1,457        1,521           4%
      Bing                            1,245        1,324           6%
      Microsoft/All Other               212          197          -7%
    Ask Network                         730          715          -2%
      ASK.COM                           348          348           0%
      MyWebSearch.com/ All Other        382          367          -4%
    eBay                                617          635           3%
    AOL LLC                             628          611          -3%
      AOL Search Network                359          349          -3%
      MapQuest/All Other                269          262          -3%
    craigslist, inc.                    594          568          -4%
    Fox Interactive Media               478          447          -6%
      MySpace Sites                     472          439          -7%
      All Other                           6            8          33%
    Facebook.com                        331          354           7%
    Amazon Sites                        212          250          18%




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