October 16, 2009

comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2009

Television's New Fall Lineup Drives Traffic to TV Sites
Education and Computer Software Sites Gain as School Year Begins

RESTON, Va., Oct 16, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for September 2009 based on data from the comScore Media Metrix service. September marked the start of the fall television season as broadcast networks aired their season premieres, causing traffic to swell at TV sites. Education - Information sites and Computer Software also gained as students sought resources for the new academic year, while the Sports category soared to record highs during the September stretch run in baseball and kickoff to football season.

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"As summer fades and fall begins, Americans shift their focus back to school and take comfort in their TVs as season premieres and fall sports dominate the tube," said Jack Flanagan, comScore executive vice president. "With nearly half of the U.S. online population visiting television sites in September, it is clear that more than ever before Americans are turning to the Web for entertainment."

Fall TV Lineup Draws Fans Online

The beginning of the fall season sent Americans to TV sites for information on their favorite shows or to view episodes online, as the category grew 17 percent to 95.6 million visitors. Yahoo! TV led the category with nearly 20 million visitors (up 63 percent), followed by AOL Television with 13 million (up 7 percent) and NBC Network with 11.4 million. CWTV grabbed the #10 position with 5.8 million visitors, nearly tripling its audience since August.

Students Kickoff the School Year Right

As students hit the books in September, they also looked to the Web for information and resources. Education - Information sites and Computer Software sites both saw an increase in activity as classes resumed for students around the country. Education - Information sites grew 15 percent to 72.3 million visitors, making it one of the fastest growing categories in September, led by Pearson Education with nearly 17 million visitors (up 40 percent), Hot Chalk with 13 million visitors (up 64 percent), and Classes USA with 8 million visitors (up 13 percent).

The Computer Software category grew 14 percent, attracting 34.4 million visitors in September, led by Intuit, which grew 18 percent to 6.4 million visitors. Symantec Store followed closely with 6.2 million visitors (up 11 percent), while Wareseeker.com ranked third with 3.7 million visitors (up 76 percent).

Competition Heats Up for Sports Nationwide

Between the approaching Major League Baseball playoffs and the NFL season kickoff, sports were top of mind for many of Americans in September. The category reached an all-time high, attracting more than 98 million visitors, up 14 percent versus August. Yahoo! Sports ranked #1 with 38 million visitors during the month (up 32 percent), followed by ESPN with 29 million visitors (up 21 percent) and NFL Internet Group with 19 million visitors (up 19 percent).

Top 50 Properties

Google Sites ranked as the #1 property in September with 165 million visitors, followed by Yahoo! Sites with 160 million visitors and Microsoft Sites with 133 million visitors. Facebook.com held its #5 ranking with 95 million visitors, while ESPN climbed 9 spots to #30.

Top 50 Ad Focus Ranking

AOL Advertising led the September Ad Focus ranking reaching 91 percent of Americans online. Yahoo! Network ranked second, reaching 89 percent of the population, followed by Google Ad Network with an 86-percent reach.

Table 1

    comScore Top 10 Gaining Properties by Percentage Change in Unique
     Visitors* (U.S.)
    September 2009 vs. August 2009
    Total U.S. - Home, Work and University Locations
    Source: comScore Media Metrix
    -----------------------------
                                           Total Unique Visitors (000)
                                           --------------------------
                                     Aug-09     Sep-09   % Change  Rank by
                                                                    Unique
                                                                   Visitors
                                     ------     ------   --------  --------
    Total Internet : Total
     Audience                       197,311    198,378          1       N/A
    ----------------------          -------    -------         --  --------

    CWTV.COM                          1,846      5,380        191       226
    --------                          -----      -----        ---       ---
    FunnyorDie                        3,647      6,331         74       193
    ----------                        -----      -----         --       ---
    CAUSES.COM                        3,226      5,445         69       223
    ----------                        -----      -----         --       ---
    HotChalk                          7,688     12,595         64        89
    --------                          -----     ------         --        --
    ABC Television                    4,524      6,874         52       173
    --------------                    -----      -----         --       ---
    TV Guide Online Network           6,959     10,471         50       111
    -----------------------           -----     ------         --       ---
    UNIVISION.COM                     3,331      4,943         48       250
    -------------                     -----      -----         --       ---
    Pearson Education                11,953     16,684         40        63
    -----------------                ------     ------         --        --
    Alloy Digital Network            11,315     15,415         36        70
    ---------------------            ------     ------         --        --
    Liberty Media Holding
     Corporation                      8,310     11,153         34       100
    ---------------------             -----     ------         --       ---

*Ranking based on the top 250 properties in September 2009. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 hybrid audience measurement.

Table 2

    comScore Top 10 Gaining Site Categories by Percentage Change
     in Unique Visitors (U.S.)
    September 2009 vs. August 2009
    Total U.S. - Home, Work and University Locations
    Source: comScore Media Metrix
    -----------------------------
                                             Total Unique Visitors
                                                      (000)
                                             ---------------------
                                           Aug-09    Sep-09       %
                                                               Change
                                           ------    ------    ------
    Total Internet : Total Audience        195,538   197,311        1
    -------------------------------        -------   -------       --
    Entertainment - TV                      81,833    95,601       17
    ------------------                      ------    ------       --
    Education - Information                 62,899    72,321       15
    -----------------------                 ------    ------       --
    Retail - Computer Software              30,172    34,357       14
    --------------------------              ------    ------       --
    Sports                                  86,388    98,180       14
    ------                                  ------    ------       --
    Gaming Information                      52,083    58,901       13
    ------------------                      ------    ------       --
    Community - Green                       16,129    18,077       12
    -----------------                       ------    ------       --
    Online Gambling                         11,036    12,320       12
    ---------------                         ------    ------       --
    Community - Lifestyles                  93,840   104,220       11
    ----------------------                  ------   -------       --
    Religion/Spirituality                   22,419    24,861       11
    ---------------------                   ------    ------       --
    Entertainment - Movies                  70,994    78,143       10
    ----------------------                  ------    ------       --

Table 3

    comScore Top 50 Properties (U.S.)
    September 2009
    Total U.S. - Home, Work and University Locations
    Unique Visitors (000)
    Source: comScore Media Metrix
                                  Unique                           Unique
                                 Visitors                         Visitors
    Rank Property                  (000)  Rank  Property            (000)
    ---- --------                  ----   ----  --------             ----
       Total Internet : Total
        Audience                  198,378
       ----------------------     -------
    1  Google Sites               164,597  26  Disney Online        30,712
    -- ------------               -------  --  -------------        ------
    2  Yahoo! Sites               159,765  27  Everyday Health      30,341
    -- ------------               -------  --  ---------------      ------
    3  Microsoft Sites            133,163  28  iVillage.com: The
                                                Womens Network      29,213
    -- ---------------            -------  --  -----------------    ------
    4  AOL LLC                    100,324  29  NBC Universal        29,053
    -- -------                    -------  --  -------------        ------
    5  FACEBOOK.COM                95,497  30  ESPN                 28,822
    -- ------------                ------  --  ----                 ------
    6  Ask Network                 93,323  31  WordPress            28,379
    -- -----------                 ------  --  ---------            ------
    7  Fox Interactive Media       85,561  32  AT&T Interactive
                                                Network             28,325
    -- ---------------------       ------  --  ----------------     ------
    8  eBay                        70,188  33  Superpages.com
                                                Network             27,085
    -- ----                        ------  --  --------------       ------
    9  Amazon Sites                68,653  34  Break Media          26,019
    -- ------------                ------  --  -----------          ------
    10 Wikimedia Foundation
        Sites                      67,890  35  Target Corporation   25,594
    -- --------------------        ------  --  ------------------   ------
    11 Apple Inc.                  59,986  36  Bank of America      25,461
    -- ----------                  ------  --  ---------------      ------
    12 CBS Interactive             58,035  37  Gorilla Nation       24,459
    -- ---------------             ------  --  --------------       ------
    13 Answers.com Sites           56,383  38  Technorati Media     24,459
    -- -----------------           ------  --  ----------------     ------
    14 Glam Media                  54,764  39  NetShelter
                                                Technology Media    24,396
    -- ----------                  ------  --  -----------------    ------
    15 Demand Media                52,495  40  Federated Media
                                                Publishing          23,975
    -- ------------                ------  --  ---------------      ------
    16 Turner Network              50,643  41  Weatherbug Property  23,505
    -- --------------              ------  --  -------------------  ------
    17 Viacom Digital              49,984  42  AT&T, Inc.           23,428
    -- --------------              ------  --  ----------           ------
    18 New York Times Digital      49,813  43  Gannett Sites        22,523
    -- ----------------------      ------  --  -------------        ------
    19 craigslist, inc.            45,784  44  Photobucket.com LLC  22,171
    -- ----------------            ------  --  -------------------  ------
    20 Weather Channel, The        40,277  45  Expedia Inc          21,950
    -- --------------------        ------  --  -----------          ------
    21 Adobe Sites                 39,543  46  TWITTER.COM*         20,894
    -- -----------                 ------  --  -----------          ------
    22 Comcast Corporation         36,278  47  Real.com Network     20,497
    -- -------------------         ------  --  ----------------     ------
    23 Verizon Communications      31,645  48  JPMorgan Chase
        Corporation                             Property            19,796
    -- ----------------------      ------  --  --------------       ------
    24 The Mozilla
        Organization               31,419  49  Experian Interactive 19,332
    -- -------------               ------  --  -------------------- ------
    25 Wal-Mart                    31,137  50  Shopzilla.com Sites  19,330
    -- --------                    ------  --  -------------------  ------


Table 4

    comScore Ad Focus Ranking (U.S.)
    September 2009
    Total U.S. - Home, Work and University Locations
    Unique Visitors (000)
    Source: comScore Media Metrix
                                                             Total
                          Unique                             Unique
                         Visitors   %                       Visitors  %
    Rank Property         (000)   Reach Rank  Property       (000)  Reach
    ---- --------        -------- ----- ----  --------       -----  -----
       Total Internet :
        Total Audience   198,378  100.0
        ---------------  -------  -----
                                             SpotXchange
                                              Video Ad
                                              Network -
                                              Potential
    1  AOL Advertising** 181,163   91.3  26   Reach          118,321 59.6
    -- ----------------- ------- ------  --  -----------     ------- ----
    2  Yahoo! Network**  176,208   88.8  27  CPX
                                              Interactive**  102,998 51.9
    -- ----------------  ------- ------  --  --------------- ------- ----
    3  Google Ad                             YOUTUBE.COM
        Network**        171,180   86.3  28                  101,036 50.9
    -- ----------        -------   ----  --  ------------    ------- ----
    4  Tremor Media -                    29  TidalTV -
        Potential Reach  167,930   84.7       Potential
                                              Reach          100,748 50.8
    -- ----------------  -------   ----  --  ----------      ------- ----
    5  ValueClick                        30  AOL Media
        Networks**       163,037   82.2       Network        100,324 50.6
    -- -----------       -------   ----  --  ---------       ------- ----
    6  Yahoo! Sites      159,765   80.5  31  MSN              95,732 48.3
    -- ------------      -------   ----  --  ---              ------ ----
    7  Specific Media**  156,840   79.1  32  FACEBOOK.COM     95,497 48.1
    -- ----------------  -------   ----  --  ------------     ------ ----
    8  Google            156,820   79.1  33  Ask Network      93,323 47.0
    -- ------            -------   ----  --  -----------      ------ ----
    9  FOX Audience
        Network**        155,473   78.4  34  Adify**          92,427 46.6
    -- ------------      -------   ----  --  -------          ------ ----
    10 Microsoft Media                   35  Undertone
        Network US**     153,412   77.3       Networks**      91,179 46.0
    -- ---------------   -------   ----  --  -----------      ------ ----
    11 24/7 Real Media** 150,821   76.0  36  ADSDAQ by
                                              ContextWeb**    87,643 44.2
    -- ----------------- -------   ----  --  --------------   ------ ----
    12 BrightRoll Video
        Network -
        Potential Reach  148,374   74.8  37  Pulse 360**      87,220 44.0
    -- ----------------  -------   ----  --  -----------      ------ ----
    13 YuMe Video
        Network -
        Potential Reach  143,643   72.4  38  Vibrant Media**  87,218 44.0
    -- ----------------- -------   ----  --  ---------------  ------ ----
    14 Traffic                           39  Monster Career
        Marketplace**    143,275   72.2       Ad Network
                                              (CAN)**         84,874 42.8
    -- --------------    -------   ----  --  ---------        ------ ----
    15 Tribal Fusion**   137,091   69.1  40  ScanScout
                                              Network -
                                              Potential
                                              Reach           84,159 42.4
    -- ---------------   -------   ----  --  ------------     ------ ----
    16 AudienceScience                   41  NNN Total
        (formerly                             Newspapers:
        Revenue                               U.S.
        Science)**       136,777   68.9                       83,137 41.9
    -- ---------------   -------   ----  --  ------------     ------ ----
    17 interCLICK**      135,328   68.2  42  IB Local
                                              Network         79,152 39.9
    -- ------------      -------   ----  --  --------         ------ ----
    18 Collective
        Network by                       43  Centro -
        Collective                           Potential
        Media**          134,518   67.8      Reach            77,362 39.0
    -- -----------       -------   ----  --  ---------        ------ ----
    19 Adconion Media                    44  IAC Ad
        Group**          133,246   67.2       Solutions       74,414 37.5
    -- --------------    -------   ----  -- ----------        ------ ----
    20 Casale Media -                    45  Windows
        MediaNet**       132,222   66.7       Live            73,380 37.0
    -- --------------    -------   ----  --  -----------      ------ ----
    21 Turn, Inc**       131,163   66.1  46  ITN Digital -
                                              Potential
                                              Reach           73,000 36.8
    -- -----------       -------   ----  --  -------------    ------ ----
    22 Advertising.com                   47  Kontera**        71,057 35.8
        Video Network -
        Potential Reach  124,802   62.9
    -- ----------------- -------   ----  --  --------         ------ ----
    23 Digital
        Broadcasting
        Group (DBG) -
        Potential Reach  121,483   61.2  48  Bing             68,515 34.5
    -- ----------------- -------   ----  --  ----             ------ ----
    24 Burst Media**     120,077   60.5  49  MediaWhiz**      67,145 33.8
    -- -------------     -------   ----  --  ----------       ------ ----
    25 AdBrite**         118,797   59.9  50  MYSPACE.COM*     65,652 33.1
    -- --------          -------   ----  --  -----------      ------ ----

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! Sites was seen by 89 percent of the nearly 198 million Internet users in September.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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