April 22, 2009

comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2009

--Twitter.com Traffic More than Doubles to Rank as Fastest-Growing Property in March --Americans Seek Financial Advice Online as Economic Concerns Persist

RESTON, Va., April 22, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for March 2009 based on data from the comScore Media Metrix service. Americans turned to the Web to plan spring and summer travel, and to manage their personal finances during the economic downturn. The month also saw the recent obsession with "tweeting" gain steam, as Twitter.com more than doubled its visitor base, ranking as the top-gaining property for the month.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

"Twitter has certainly become an Internet phenomenon over the past few months, but March represented an especially big gain for the site as it added more than 5 million visitors versus the previous month," commented Jack Flanagan, executive vice president of comScore Media Metrix. "With numerous celebrities and media personalities - including Oprah - recently jumping on the Twitter bandwagon, the site shows no signs of slowing."

Twitter Captures Fastest-Growing Property Title

After several preceding months of strong double-digit growth, traffic to Twitter.com accelerated in March, growing 131 percent to 9.3 million visitors. Fueled in part by celebrity "tweeters" and substantial mainstream media attention, the site ranked as the top-gaining property for the month. For additional analysis of Twitter's growth in March, please visit the comScore Voices blog: http://www.comscore.com/blog/2009/04/breaking_news_and_making_news.html

Americans Seek Financial Advice Online

Many Americans sought financial advice online to help navigate the turbulent economy, resulting in a 12-percent gain at the Financial Information/Advice category. Consumer concerns about the status of their credit rating drove traffic to FreeCreditReport.com, which grew 6 percent to 6.6 million visitors and ranked as the most visited site in the category. Bankrate.com Sites, which provides rate information on various financial products such as mortgages, credit cards and money market accounts, reported a 12-percent increase to 3.9 million visitors.

Travel Sites See Gains as Visitors Plan for Summer Travel

As Americans prepared for spring travel and planned for summer vacations, several travel categories witnessed gains. Travel - Transactions led as the top-gaining category for the month, growing 18 percent to 4.5 million visitors.

The Car Rental and Airlines categories also saw double-digit gains, each growing 11 percent to 5.6 million and 29.8 million visitors, respectively. Southwest Airlines Co. led the Airlines category with 11.3 million visitors, up 20 percent from the previous month, followed by Delta Airlines with 6.5 million visitors (up 5 percent) and American Airlines with 5.8 million visitors (up 25 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in March with more than 151 million visitors, followed by Yahoo! Sites with 146 million visitors and Microsoft Sites with 122.3 million visitors. Facebook.com moved up one spot in the ranking to #9 this month with 61.2 million visitors.

Top 50 Ad Focus Ranking

Platform-A led the March Ad Focus ranking, reaching 90 percent of the 192 million Americans online. Yahoo! Network ranked second, reaching 86 percent, while Google Ad Network moved up one spot to #3 with an 84-percent reach.

    TABLE 1
    comScore Top 10 Gaining Properties by Percentage Change in
    Unique Visitors* (U.S.)
    March 2009 vs. February 2009
    Total U.S. - Home, Work and University Locations
    Source: comScore Media Metrix
                                       Total Unique Visitors (000)
                                                                    Rank by
                                                                     Unique
                                  Feb-09     Mar-09     % Change   Visitors
    Total Internet : Total
     Audience                    192,187     192,173           0        N/A
    Twitter.com                    4,033       9,313         131         78
    Grisoft                        4,260       7,764          82        114
    Oprah.com                      2,814       4,505          60        234
    Usmagazine.com                 3,863       5,943          54         47
    Technorati Media              11,692      16,021          37          2
    MLB.com                        5,069       6,860          35         75
    Groupe Lagardere               4,253       5,705          34        122
    Limewire.com                   7,861      10,414          32         71
    Universal Music Group          5,626       7,421          32         49
    Nestle                         3,269       4,278          31        201

    *Ranking based on the top 250 properties in March 2009.




    TABLE 2
    comScore Top 10 Gaining Site Categories* by Percentage
    Change in Unique Visitors (U.S.)
    March 2009 vs. February 2009
    Total U.S. - Home, Work and University Locations
    Source: comScore Media Metrix
                                          Total Unique Visitors (000)
                                           Feb-09    Mar-09   % Change

    Total Internet : Total Audience        192,187   192,173        0
    Travel - Transactions                    3,770     4,463       18
    Business/Finance - Financial
     Information/Advice                     35,325    39,518       12
    Travel - Car Rental                      5,008     5,556       11
    Travel - Airlines                       26,922    29,818       11
    Entertainment - Humor                   21,441    23,446        9
    Business/Finance - Banking              73,096    79,031        8
    Entertainment - Radio                   35,638    38,522        8
    Community - Beauty/Fashion/Style        21,861    23,368        7
    Health - Information                    66,623    71,201        7
    Directories/Resources - Classifieds     50,401    53,839        7



    TABLE 3
    comScore Top 50 Properties (U.S.)
    March 2009
    Total U.S. - Home, Work and University Locations
    Unique Visitors (000)
    Source: comScore Media Metrix

                            Unique                                     Unique
                           Visitors                                   Visitors
     Rank     Property      (000)        Rank     Property              (000)

          Total Internet :
           Total Audience  192,173
      1   Google Sites     151,241         26  Disney Online           27,728
      2   Yahoo! Sites     146,059         27  Bank of America         27,126
      3   Microsoft Sites  122,323         28  Answers.com Sites       26,460
      4   AOL LLC          104,416         29  Photobucket.com LLC     26,130
      5   Fox Interactive
           Media            85,057         30  Demand Media            25,863
                                           31  The Mozilla
      6   Ask Network       72,798              Organization           25,650
      7   eBay              70,021         32  Weatherbug Property     25,160
      8   Wikimedia                        33  Time Warner -
           Foundation Sites 61,446              Excluding AOL          25,144
      9   FACEBOOK.COM      61,224         34  Expedia Inc             24,578
     10   Amazon Sites      60,999         35  WordPress               24,403
     11   CBS Interactive   54,385         36  United Online, Inc      23,966
     12   Apple Inc.        53,089         37  Gorilla Nation          22,914
     13   Glam Media        52,220         38  AT&T, Inc.              22,509
     14   Turner Network    47,775         39  Everyday Health         22,112
     15   Viacom Digital    46,971         40  CareerBuilder LLC       21,648
     16   New York Times
           Digital          45,908         41  Monster Worldwide       21,534
     17   craigslist, inc.  42,167         42  ESPN                    21,262
     18   Weather Channel,
           The              39,452         43  WebMD Health            21,210
     19   AT&T Interactive                 44  JPMorgan Chase
           Network          35,903              Property               20,952
     20   Adobe Sites       34,651         45  Gannett Sites           20,584
     21   Verizon
           Communications
           Corporation      33,857         46  Shopzilla.com Sites     20,511
     22   Comcast
           Corporation      31,205         47  WhitePages              20,454
     23   Superpages.com                   48  iVillage.com: The
           Network          30,576              Womens Network         20,425
     24   Wal-Mart          30,089         49  Real.com Network        20,082
     25   Target
           Corporation      27,990         50  Wells Fargo             19,017



    TABLE 4
    comScore Ad Focus Ranking (U.S.)
    March 2009
    Total U.S. - Home, Work and University Locations
    Unique Visitors (000)
    Source: comScore Media Metrix

                         Unique                               Unique
                        Visitors                             Visitors
    Rank   Property       (000)  Reach %  Rank  Property       (000)   Reach %

        Total Internet:
         Total
         Audience        192,173  100%

                                          26 AOL Media
     1  Platform-A**     173,772   90%        Network         104,416    54%
                                          27 BrightRoll Video
     2  Yahoo!                                Network -
         Network**       165,578   86%        Potential Reach  95,654    50%
     3  Google Ad
         Network**       160,762   84%    28 AdBrite**         86,444    45%
                                          29 Gorilla Nation
     4  ValueClick                            Media - Potential
         Networks**      156,662   82%        Reach            83,323    43%
                                          30 Undertone
     5  Yahoo! Sites     146,059   76%        Networks**       82,797    43%
     6  Google           143,570   75%    31 YOUTUBE.COM*      82,691    43%
                                          32 YuMe Video
     7  24/7 Real                             Network -
         Media**         141,728   74%        Potential Reach  76,074    40%
     8  Traffic
         Marketplace**   141,078   73%    33 Vibrant Media**   75,681    39%
     9  FOX Audience                      34 Centro -
         Network**       140,922   73%        Potential Reach  74,206    39%
    10  Tribal Fusion**  137,627   72%    35 Pulse 360**       73,804    38%
    11  Tremor Media -
         Potential Reach 136,277   71%    36 Ask Network       72,798    38%
                                          37 NNN Total
    12  Specific Media** 135,643   71%        Newspapers: U.S. 72,064    37%
    13  Casale Media -
         MediaNet**      135,056   70%    38 MYSPACE.COM*      70,147    37%
    14  interCLICK**     131,595   68%    39 Adify**           69,027    36%
    15  CPX
         Interactive**   129,230   67%    40 Kontera**         65,996    34%
    16  Adconion Media                    41 Monster Career Ad
         Group**         127,445   66%        Network (CAN)**  65,658    34%
    17  Turn, Inc**      125,805   65%    42 TattoMedia**      64,731    34%
    18  Microsoft Media                   43 ITN Digital -
         Network US**    123,192   64%        Potential Reach  63,104    33%
    19  Collective Network
         by Collective
         Media**         121,731   63%    44 FACEBOOK.COM      61,224    32%
    20  ADSDAQ by
         ContextWeb**    118,929   62%    45 IAC Ad Solutions  57,292    30%
    21  Platform-A
         Video Network -
         Potential Reach 118,872   62%    46 EBAY.COM          54,946    29%
    22  AudienceScience
        (formerly Revenue
         Science)**      114,904   60%    47 Glam Media        52,220    27%
    23  Burst Media**    110,313   57%    48 AMAZON.COM        51,688    27%
    24  MSN-Windows Live 108,025   56%    49 NNN Top 25        49,557    26%
    25  Digital
         Broadcasting
         Group (DBG) -                    50 Business.com
         Potential Reach 107,953   56%        Network          49,369    26%

    Reach % denotes the percentage of the total Internet population that
    viewed a particular entity at least once in March. For instance, Yahoo!
    Sites was seen by 76 percent of the more than 192 million Internet users
    in March.
    * Entity has assigned some portion of traffic to other syndicated
    entities.
    ** Denotes an advertising network.


About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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