February 19, 2009

comScore Media Metrix Ranks Top 50 U.S. Web Properties for January 2009

--Tax, Job Search and Travel Sites See Growth as New Year Begins --Facebook Breaks into Top 10 Property Ranking for the First Time

RESTON, Va., Feb 19, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for January 2009 based on data from the comScore Media Metrix service. The Tax category led as the top-gaining category as January marked the beginning of tax season, while Job Search, Government and travel-related sites also witnessed strong gains.

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"January has once again seen seasonal gains in the tax, career and travel categories, reflecting the typical American's tendency to plan for the New Year," commented Jack Flanagan, executive vice president of comScore Media Metrix. "This month also saw Facebook break into the Top 10 Properties ranking for the first time, reminding us that 2009 will likely continue to see growth in the adoption and usage of social media."

Traffic to Tax Sites Surges as Season Begins

January marked the beginning of tax season driving millions of Americans to the Tax category in preparation of filing their 2008 returns. The category witnessed a 176-percent gain to 24.7 million visitors, making it the top-gaining category for the month.

Career and Job Search Sites Gain as Job Losses Mount

January has historically been a strong month for career sites as the beginning of the New Year causes many Americans to reconsider their current career trajectory and future goals. However, the surge in visitors this January also reflects the millions of lost jobs across the nation, resulting in significant increases to both the Job Search category (up 42 percent to 26.7 million visitors) and Career Resources category (up 26 percent to 48.9 million visitors).

The Job Search category was led by CareerBuilder.com Job Search with 12.2 million visitors (up 34 percent versus December), Monster.com Job Search with 9.5 million visitors (up 42 percent), and Yahoo! HotJobs Job Search with 7.7 million visitors (up 38 percent).

Taxes, Unemployment and Salmonella Scare Drive Growth at Government Sites

Government sites grew 11 percent in January to nearly 90 million visitors, with tax preparation, unemployment benefits, a new Presidential administration, and the peanut butter salmonella warning all contributing to the category's gains. IRS.gov led the category with 14.7 million visitors, an increase of 240 percent from the previous month, as Americans prepared to file their 2008 tax returns. Millions of Americans affected by the economy sought information on unemployment benefits and other government assistance, propelling gains at several state government sites, including CA.gov (up 10 percent to 7.6 million visitors), State.TX.US (up 14 percent to 4.4 million visitors), and State.NY.US (up 17 percent to 3.5 million visitors).

Other gainers in the Government category included FDA.gov, the Web site for the Food and Drug Administration, which grew 277 percent to 3.8 million visitors as news broke of a salmonella outbreak involving peanut butter products, and WhiteHouse.gov, the official online home of the new Presidential administration, which jumped 197 percent to 3.7 million visitors as new President Barack Obama was sworn into office on January 20.

Travel Sites Gain in January as Americans Plan Spring Travel

Several travel subcategories witnessed strong gains in January as Americans looked for late-season winter travel deals and began planning their spring travel. Travel - Ground/Cruise sites jumped 46 percent to 13 million visitors, led by Vacations to Go.com Sites with 3.6 million visitors, while Travel - Hotels/Resorts grew 12 percent to 30 million visitors, led by Disney Travel with 4.8 million visitors. Travel - Online Travel Agents climbed 10 percent to nearly 40 million visitors, with Expedia Inc. ranking atop the category with 22.7 million visitors.

Top 50 Properties

Google Sites continued to lead as the most visited property in January with 151 million visitors, followed by Yahoo! Sites with 146.1 million visitors and Microsoft Sites with 125.6 million visitors. Facebook climbed one spot to capture the #10 position with 57.2 million visitors, marking the first time in its history that Facebook has reached the Top 10.

Top 50 Ad Focus Ranking

Platform-A led the January Ad Focus ranking, reaching 91 percent of the nearly 192 million Americans online. Yahoo! Network ranked second, reaching 86 percent, while ValueClick Networks captured the third position with an 84-percent reach. Traffic Marketplace moved up one position in the ranking to #5 reaching 77 percent, while Tribal Fusion jumped three spots to #8 with a 75-percent reach.

    TABLE 1
    comScore Top 10 Gaining Properties by Percentage Change in Unique
     Visitors* (U.S.)
    January 2009 vs. December 2008
    Total U.S. - Home, Work and University Locations
    Source: comScore Media Metrix
                                          Total Unique Visitors (000)
                                                                    Rank by
                                                                     Unique
                                  Dec-08        Jan-09    % Change  Visitors
    Total Internet :
     Total Audience              190,650       191,863          1       N/A
    TaxACT                           549         5,883        972       205
    H&R Block                      1,611         6,073        277       196
    IRS.GOV                        4,313        14,663        240        69
    Intuit                         6,139        16,172        163        60
    Oprah.com                      2,539         5,077        100       232
    Gamevance.com                  6,644        12,170         83        91
    Usmagazine.com                 3,117         5,057         62       234
    ABC.com                        5,496         8,760         59       126
    ED.gov                         4,469         7,080         58       163
    Indeed                         5,167         7,541         46       157

    * Ranking based on the top 250 properties in January 2009.



    TABLE 2
    comScore Top 10 Gaining Site Categories* by Percentage Change in Unique
     Visitors (U.S.)
    January 2009 vs. December 2008
    Total U.S. - Home, Work and University Locations
    Source: comScore Media Metrix

                                               Total Unique Visitors (000)
                                            Dec-08         Jan-09    % Change
    Total Internet : Total Audience        190,650        191,863         1
    Business/Finance - Taxes                 8,935         24,703       176
    Travel - Ground/Cruise                   8,942         13,028        46
    Career Services & Development
     - Job Search                           18,826         26,702        42
    Career Services & Development
     - Career Resources                     38,911         48,900        26
    Retail - Computer Software              30,186         37,545        24
    News/Information - Politics             11,992         13,710        14
    Travel - Hotels/Resorts                 26,671         29,976        12
    Government                              80,564         89,662        11
    Travel - Online Travel Agents           35,565         38,973        10
    Business/Finance - Online Trading       10,758         11,743         9

    * Beginning with January 2009 comScore Media Metrix data, each media
      entity in comScore's Client Focused Dictionary can only be classified
      into one content category and subcategory.



    TABLE 3
    comScore Top 50 Properties (U.S.)
    January 2009
    Total U.S. - Home, Work and University Locations
    Unique Visitors (000)
    Source: comScore Media Metrix

                                 Unique                            Unique
                               Visitors                           Visitors
    Rank    Property             (000)   Rank    Property           (000)

        Total Internet :
         Total Audience         191,863
    1   Google Sites            151,010   26  Target Corporation    28,628
    2   Yahoo! Sites            146,131   27  Time Warner -
                                               Excluding AOL        27,209
    3   Microsoft Sites         125,568   28  Weatherbug Property   26,944
    4   AOL LLC                 108,441   29  Bank of America       26,322
    5   Fox Interactive Media    90,510   30  United Online, Inc    26,048
    6   Ask Network              74,742   31  Gorilla Nation        25,585
    7   eBay                     72,160   32  AT&T, Inc.            25,574
    8   Amazon Sites             64,768   33  Answers.com Sites     25,563
    9   Wikimedia Foundation
         Sites                   62,737   34  Demand Media          25,447
    10  FACEBOOK.COM             57,232   35  CareerBuilder LLC     24,750
    11  Glam Media               55,293   36  Everyday Health       24,717
    12  Turner Network           54,877   37  Shopzilla.com Sites   24,097
    13  Apple Inc.               54,194   38  Photobucket.com LLC   23,928
    14  CBS Corporation          53,539   39  WordPress             23,730
    15  New York Times Digital   49,110   40  Real.com Network      23,359
    16  Viacom Digital           46,510   41  Expedia Inc           22,703
    17  Weather Channel, The     40,056   42  JPMorgan Chase
                                               Property             22,399
    18  craigslist, inc.         39,437   43  Monster Worldwide     22,244
    19  AT&T Interactive Network 38,184   44  Gannett Sites         21,829
    20  Adobe Sites              35,315   45  WorldNow - ABC Owned
                                               Sites                21,586
    21  Comcast Corporation      33,940   46  WebMD Health          21,185
    22  Wal-Mart                 33,513   47  iVillage.com: The
                                               Womens Network       21,002
    23  Superpages.com Network   32,558   48  NBC Universal         20,974
    24  Verizon Communications
         Corporation             32,412   49  WhitePages            19,351
    25  Disney Online            30,345   50  ESPN                  19,266



    TABLE 4
    comScore Ad Focus Ranking (U.S.)
    January 2009
    Total U.S. - Home, Work and University Locations
    Unique Visitors (000)
    Source: comScore Media Metrix

                            Unique                              Unique
                          Visitors Reach                       Visitors  Reach
    Rank   Property         (000)    %   Rank   Property        (000)      %

       Total Internet :
        Total Audience     191,863 100%
    1  Platform-A**        174,586  91%   26 AdBrite**            89,649  47%
    2  Yahoo! Network**    164,712  86%   27 YOUTUBE.COM          82,772  43%
    3  ValueClick                         28 Centro - Potential
        Networks**         160,261  84%       Reach               81,559  43%
    4  Google Ad Network** 158,481  83%   29 Vibrant Media**      79,908  42%
    5  Traffic
        Marketplace**      146,903  77%   30 MYSPACE.COM*         75,639  39%
    6  Yahoo! Sites        146,131  76%   31 NNN Total
                                              Newspapers: U.S.    74,800  39%
    7  Specific Media**    145,929  76%   32 Ask Network          74,742  39%
    8  Tribal Fusion**     143,869  75%   33 Pulse 360**          71,075  37%
    9  Google              143,116  75%   34 Gorilla Nation Media
                                              - Potential Reach   68,684  36%
    10 24/7 Real Media**   141,604  74%   35 IAC Ad Solutions -
                                              Potential Reach     66,759  35%
    11 Tremor Media -
        Potential Reach    136,867  71%   36 Undertone Networks** 66,083  34%
    12 Casale Media -
        MediaNet**         136,772  71%   37 Career Ad Network**  65,936  34%
    13 Turn, Inc**         132,949  69%   38 ITN Digital Networks
                                              - Potential Reach   65,705  34%
    14 Adconion Media
        Group**            130,717  68%   39 Kontera**            64,928  34%
    15 interCLICK**        126,706  66%   40 TattoMedia**         61,677  32%
    16 CPX Interactive**   125,764  66%   41 IB Local Network     58,414  30%
    17 DRIVEpm**           125,255  65%   42 EBAY.COM             57,520  30%
    18 ADSDAQ by
        ContextWeb**       121,022  63%   43 Adify**              57,380  30%
    19 Revenue Science**   114,122  59%   44 FACEBOOK.COM         57,232  30%
    20 Digital Broadcasting
        Group (DBG) -
        Potential Reach    111,698  58%   45 MSN.COM Home Page    56,481  29%
    21 MSN-Windows Live    111,695  58%   46 Glam Media           55,293  29%
    22 Collective Network**111,322  58%   47 AMAZON.COM           54,562  28%
    23 Burst Media**       109,043  57%   48 NNN Top 25           52,326  27%
    24 AOL Media Network   108,441  57%   49 Business.com
                                              Network             51,586  27%
    25 BrightRoll Video                   50 QuadrantONE -
        Network - Potential                   Potential Reach     47,754  25%
        Reach               98,179  51%


Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo! Sites was seen by 76 percent of the nearly 192 million Internet users in January.

    * Entity has assigned some portion of traffic to other syndicated
      entities.
    **Denotes an advertising network.


About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit http://www.comscore.com/companyinfo.

SOURCE comScore, Inc.

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