comScore, Inc
Feb 18, 2009

comScore Releases January 2009 U.S. Search Engine Rankings

RESTON, Va., Feb 18, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2009, Americans conducted 13.5 billion core searches, a 7-percent gain versus December 2008.

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January 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in December with 63.0 percent of the searches conducted, followed by Yahoo! Sites (21.0 percent), Microsoft Sites (8.5 percent), AOL LLC (3.9 percent) and Ask Network (3.7 percent).



    comScore Core Search Report*
    January 2009 vs. December 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch 2.0

                                              Share of Searches (%)

                                                                  Point Change
                                                                   Jan-09 vs.
    Core Search Entity                Dec-08          Jan-09        Dec-08
    Total Core Search                 100.0           100.0           N/A
    Google Sites                       63.5            63.0          -0.5
    Yahoo! Sites                       20.5            21.0           0.5
    Microsoft Sites                     8.3             8.5           0.2
    AOL LLC                             3.8             3.9           0.1
    Ask Network                         3.9             3.7          -0.2

    * Based on the five major search engines including partner searches and
      cross-channel searches. Searches for mapping, local directory, and user-
      generated video sites that are not on the core domain of the five search
      engines are not included in the core search numbers.




Americans conducted 13.5 billion searches at the core search engines, up 7 percent from December. Google Sites handled 8.5 billion core searches, followed by Yahoo! Sites with 2.8 billion and Microsoft Sites with 1.1 billion.



    comScore Core Search Report*
    January 2009 vs. December 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch 2.0

                                              Search Queries (MM)

                                                                Percent Change
                                                                   Jan-09 vs.
    Core Search Entity               Dec-08          Jan-09         Dec-08
    Total Core Search                12,650          13,496            7%
    Google Sites                      8,036           8,497            6%
    Yahoo! Sites                      2,593           2,836            9%
    Microsoft Sites                   1,055           1,136            8%
    AOL LLC                             478             520            9%
    Ask Network                         488             497            2%

    * Based on the five major search engines including partner searches and
      cross-channel searches. Searches for mapping, local directory, and user-
      generated video sites that are not on the core domain of the five search
      engines are not included in the core search numbers.




January 2009 U.S. Expanded Search Rankings

In the comScore January 2009 analysis of the top properties where search activity is observed, Google Sites led with 11.7 billion searches, up 5 percent versus December. Yahoo! Sites ranked second with nearly 3 billion searches, followed by Microsoft Sites (1.2 billion) and AOL LLC (781 million).



    comScore Expanded Search Query Report
    January 2009 vs. December 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch 2.0

                                                Search Queries (MM)

                                                                Percent Change
                                                                   Jan-09 vs.
    Expanded Search Entity           Dec-08          Jan-09         Dec-08
    Total Expanded Search            18,688          19,979            7%
    Google Sites                     11,152          11,714            5%
      Google                          8,247           8,731            6%
      YouTube/All Other               2,905           2,983            3%
    Yahoo! Sites                      2,714           2,979           10%
      Yahoo!                          2,686           2,952           10%
      All Other                          28              27           -4%
    Microsoft Sites                   1,092           1,188            9%
      MSN-Windows Live                  997           1,084            9%
      Microsoft/All Other                95             104            9%
    AOL LLC                             740             781            6%
      AOL Search Network                424             452            7%
      MapQuest/All Other                316             329            4%
    Ask Network                         620             645            4%
      Ask.com                           308             317            3%
      MyWebSearch.com/ All Other        312             328            5%
    Fox Interactive Media               526             558            6%
      MySpace                           516             550            7%
      All Other                          10               8          -20%
    eBay                                500             541            8%
    Craigslist.org                      387             497           28%
    Amazon Sites                        204             196           -4%
    Facebook.com                        161             195           21%



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