scor-20210809
0001158172false00011581722021-08-092021-08-0900011581722021-05-062021-05-06

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): August 9, 2021
comScore, Inc.
(Exact name of registrant as specified in charter) 
Delaware001-3352054-1955550
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
11950 Democracy Drive
Suite 600
Reston, Virginia 20190
(Address of principal executive offices, including zip code)
(703) 438–2000
(Registrant’s telephone number, including area code)
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of Each ClassTrading SymbolName of Each Exchange on Which Registered
Common Stock, par value $0.001 per shareSCORNASDAQ Global Select Market
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
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Item 2.02 Results of Operations and Financial Condition.
On August 9, 2021, comScore, Inc. (the "Company") issued a press release announcing its financial results for the period ended June 30, 2021. A copy of the press release announcing the foregoing is furnished as Exhibit 99.1 hereto and is incorporated herein by reference.
The information in this Item 2.02, including Exhibit 99.1 attached hereto, is being furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, regardless of any general incorporation language in such filing.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
Exhibit No.Description
99.1
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

comScore, Inc.
By:/s/ Gregory A. Fink
Gregory A. Fink
Chief Financial Officer and Treasurer
Date: August 9, 2021
3
Document

Exhibit 99.1

https://cdn.kscope.io/5e76acca4bd8b89bc3da0393aec952c5-comscorelogocolora14.jpg
FOR IMMEDIATE RELEASE
Comscore Reports Second Quarter 2021 Results
Activation Revenue Up 65 Percent Year-Over-Year
Continued Increase in TV Revenue Year-Over-Year
Movie Revenue Rebounds Ten Percent Sequentially
RESTON, Va., August 9, 2021 – Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2021.
Second Quarter 2021 Financial Highlights
Revenue for the second quarter was $87.7 million compared to $88.6 million in the prior-year quarter
Net loss of $18.5 million compared to a net loss of $10.4 million in the prior-year quarter
Adjusted EBITDA of $2.6 million compared to $9.2 million in the prior-year quarter
Recent Key Renewals, Partnerships and New Business Developments
Syndicated Digital – New agreements from Estrella Media, Fusion92, Channel Factory, TheWrap and Minute Media
National TV – Six new accounts, including an exclusive long-term currency agreement with sports marketing agency Octagon, as well as an extended agreement with Fox for Comscore's national TV measurement currency
Local TV – New agreements with Capitol Broadcasting and Titan TV and signed renewals with Standard Media Group and the News-Press Gazette
Activation – New agreements with Verisk Predictive Audiences partner for retail predictive audiences, Spiketrap Predictive Audiences partner for gaming predictive audiences, InfoSum, Experian, and LiveRamp Safe Haven to offer 1st party Predictive Audiences and Contextual Activation integration with Viant Technology Inc.
Movies – Long-term agreements with two major studios, in both theatrical and streaming
Expansion of Google data hub to include YouTube and YouTube TV for cross-platform advertising measurement
Integrated Comscore's TV measurement into SQAD MediaCosts research platform for national and local market TV buys
Partnered with conversation analytics platform Spiketrap to launch next-generation cookieless targeting for gaming audiences
New agreements with Lightbox, Captivate, and GSTV for digital out-of-home measurement
Launched Plan Metrix Multi-Platform in India
"This quarter we saw solid performance in many areas of our business, signing many new customers that we expect to increase revenue in the second half of the year. With movie theaters beginning to reopen, we expect to see a healthy rebound in that business as well over the coming quarters. Some of these new contracts and partnerships didn’t have a revenue impact in the second quarter but will start in the second half of the year. As a result, we remain confident in our ability to grow revenue as the year progresses," said Bill Livek, CEO and Executive Vice Chairman of Comscore.
Second Quarter Summary Results
Revenue in the second quarter of 2021 was $87.7 million, down from $88.6 million in the year-ago quarter, with growth from increases in TV, custom marketing solutions and Activation offset by lower movie and syndicated digital revenue.
Ratings and Planning revenue was $62.4 million in the second quarter of 2021, compared to $63.8 million in the year-ago quarter. The decrease was the result of lower syndicated digital and cross-platform audience products offset by higher TV revenue. TV continued to experience higher revenue compared to the prior year from new partnerships and increased agency use. Syndicated digital revenue was lower compared to the second quarter of 2020 primarily from reductions in our international business.



Analytics and Optimization revenue was $17.8 million in the second quarter of 2021, compared to $16.9 million in the year-ago quarter. The increase related to higher Lift and Survey deliveries and Activation, which experienced a 65% increase year-over-year in the quarter and 27% sequential growth as we continued to bring new solutions to market.
Movies Reporting and Analytics revenue was $7.5 million in the second quarter of 2021, compared to $7.9 million in the year-ago quarter, and up 10% sequentially. As theater reopening began in earnest in major U.S. cities in the first quarter and in Europe in the second quarter, we believe revenue from the movies business has bottomed and will continue to experience sequential quarterly increases throughout 2021.
Expenses from cost of revenues, sales and marketing, research and development, and general and administrative were $92.3 million compared to $84.5 million in the year-ago quarter. The increase relates primarily to higher data costs and professional fees. These increases were offset by lower panel costs, facility costs, and other general operating expenses. Expenses in the second quarter of 2020 were abnormally low due in part to temporary cost saving measures taken by management at the start of the pandemic, for which expenses have now returned to normal levels.
Net loss for the second quarter of 2021 was $18.5 million compared to a net loss of $10.4 million reported in the year-ago quarter. Loss per share attributable to common shares was $(0.28), compared to a loss per share attributable to common shares of $(0.15) in the year-ago quarter.
For the second quarter of 2021, non-GAAP adjusted EBITDA was $2.6 million, compared to $9.2 million in the year-ago quarter. The decrease in the second quarter of 2021 compared to the prior-year quarter relates primarily to higher data costs associated with our new commercial agreements, as well as second-quarter 2020 expenses being abnormally low as discussed above. Adjusted EBITDA excludes stock-based compensation expense, impairment charges, change in fair value of financing derivatives and warrants liability, debt extinguishment costs, and other items as presented in the accompanying tables.
Balance Sheet and Liquidity
As of June 30, 2021, cash, cash equivalents and restricted cash totaled $17.7 million, including $1.0 million in restricted cash. Total debt principal as of June 30, 2021 was $5.4 million.
2021 Outlook
Based on current trends and expectations, we believe full-year 2021 revenue and adjusted EBITDA margin will be at the lower end of the previously announced ranges. Those ranges estimated a revenue increase between 3% and 5% over 2020 and adjusted EBITDA margin of 6% to 8%. While the company has signed and announced many new customers and expects these partnerships and agreements to generate higher revenue over the long-term, the contracts were executed later in the year than anticipated, which will result in a less significant revenue impact to 2021 than previously contemplated.
We do not provide GAAP net income (loss) on a forward-looking basis because we are unable to predict with reasonable certainty our future stock-based compensation expense, fair value adjustments for financing derivatives and warrants, variable interest expense, litigation and restructuring expense, and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, we are unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or adjusted EBITDA margin to the most directly comparable GAAP measure, GAAP net income (loss), on a forward-looking basis.
Conference Call Information for Today, Monday, August 9 at 5:00 p.m. ET
Management will provide commentary on the company's results in a conference call on Monday, August 9, at 5:00 p.m. ET. To access this call, dial +1 844-229-7593 (U.S. and Canada) or +1 314-888-4258 (international) and reference Conference ID # 2741059. Participants are advised to dial in at least 10 minutes prior to the call to register. Additionally, a live webcast of the conference call will be available on the Investor Relations section of the company's website at ir.comscore.com/events-presentations.
Following the conference call, a replay will be available by dialing +1 855-859-2056 (U.S. and Canada) or +1 404-537-3406 (international) with Conference ID #2741059. The replay will also be available via webcast at ir.comscore.com/events-presentations.



About Comscore
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding expected revenue growth and adjusted EBITDA margin for 2021, the impact of new customer contracts and partnerships on our business and revenue prospects, the continued impact of the Covid-19 pandemic on our business, evolving industry trends, and product development and innovation. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, changes in our business and customer, partner and vendor relationships; external market conditions; evolving privacy and regulatory standards; the continuing impact of the Covid-19 pandemic and related government mandates; and our ability to achieve our expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).
Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. We do not intend or undertake, and expressly disclaim, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Use of Non-GAAP Financial Measures
To provide investors with additional information regarding our financial results, we are disclosing herein adjusted EBITDA and non-GAAP net income (loss), which are non-GAAP financial measures used by our management to understand and evaluate our core operating performance and trends. We believe that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating our operating results, as they permit our investors to view our core business performance using the same metrics that management uses to evaluate our performance. Nevertheless, our use of these non-GAAP financial measures has limitations as an analytical tool, and investors should not consider these measures in isolation or as a substitute for analysis of our results as reported under GAAP. Instead, you should consider these measures alongside GAAP-based financial performance measures, net income (loss), various cash flow metrics, and our other GAAP financial results. Set forth below are reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measure, net income (loss). These reconciliations should be carefully evaluated.
Press
Neil Ripley
Comscore, Inc.
646-746-0579
press@comscore.com

Investors
John Tinker
Comscore, Inc.
212-203-2129
jtinker@comscore.com








COMSCORE, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except share and par value data)
As ofAs of
 June 30, 2021December 31, 2020
(Unaudited)
Assets
Current assets:
Cash and cash equivalents$16,659 $31,126 
Restricted cash1,021 19,615 
Accounts receivable, net of allowances of $1,332 and $2,757, respectively
63,903 69,379 
Prepaid expenses and other current assets12,261 16,910 
Total current assets93,844 137,030 
Property and equipment, net 31,683 30,973 
Operating right-of-use assets31,201 28,959 
Goodwill 417,619 418,327 
Intangible assets, net 39,645 52,340 
Deferred tax assets 2,783 2,741 
Other non-current assets10,604 7,600 
Total assets$627,379 $677,970 
Liabilities, Convertible Redeemable Preferred Stock and Stockholders' Equity
Current liabilities:
Accounts payable$44,965 $36,640 
Accrued expenses 43,227 48,380 
Contract liability50,309 58,529 
Customer advances10,187 12,477 
Warrants liability19,351 2,831 
Current operating lease liabilities6,823 7,024 
Secured term note— 12,644 
Other current liabilities2,617 5,750 
Total current liabilities177,479 184,275 
Non-current operating lease liabilities38,717 36,127 
Non-current contract liabilities3,050 4,156 
Deferred tax liabilities1,637 627 
Senior secured convertible notes — 192,895 
Financing derivatives — 11,300 
Other non-current liabilities19,990 19,600 
Total liabilities240,873 448,980 
Commitments and contingencies
Convertible redeemable preferred stock, $0.001 par value; 82,527,609 and zero shares authorized, issued and outstanding as of June 30, 2021 and December 31, 2020, respectively; aggregate liquidation preference of $204,043 as of June 30, 2021
187,885 — 
Stockholders' equity:
Preferred stock, $0.001 par value; 7,472,391 and 5,000,000 shares authorized as of June 30, 2021 and December 31, 2020, respectively; no shares issued or outstanding as of June 30, 2021 or December 31, 2020
— — 
Common stock, $0.001 par value; 275,000,000 and 150,000,000 shares authorized as of June 30, 2021 and December 31, 2020, respectively; 88,936,873 shares issued and 82,172,077 shares outstanding as of June 30, 2021, and 79,703,342 shares issued and 72,938,546 shares outstanding as of December 31, 2020
82 73 
Additional paid-in capital1,652,731 1,621,986 
Accumulated other comprehensive loss(8,450)(7,030)
Accumulated deficit(1,215,758)(1,156,055)
Treasury stock, at cost, 6,764,796 shares as of June 30, 2021 and December 31, 2020
(229,984)(229,984)
Total stockholders' equity198,621 228,990 
Total liabilities, convertible redeemable preferred stock and stockholders' equity$627,379 $677,970 




COMSCORE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Unaudited)
(In thousands, except share and per share data)
 Three Months Ended June 30,Six Months Ended June 30,
2021202020212020
Revenues $87,659 $88,566 $177,989 $178,094 
Cost of revenues (1) (2)
51,386 44,949 104,088 90,747 
Selling and marketing (1) (2)
16,530 16,007 34,357 35,220 
Research and development (1) (2)
10,132 9,765 20,485 19,901 
General and administrative (1) (2)
14,246 13,741 28,714 29,284 
Amortization of intangible assets6,255 6,846 12,694 13,764 
Impairment of right-of-use and long-lived assets— — — 4,671 
Total expenses from operations98,549 91,308 200,338 193,587 
Loss from operations(10,890)(2,742)(22,349)(15,493)
Other (expense) income, net(6,508)1,477 (14,782)8,671 
(Loss) gain from foreign currency transactions(370)(944)704 (140)
Interest expense, net(355)(8,856)(7,400)(17,702)
Loss on extinguishment of debt— — (9,629)— 
Loss before income taxes(18,123)(11,065)(53,456)(24,664)
Income tax (provision) benefit(422)664 (1,444)1,079 
Net loss$(18,545)$(10,401)$(54,900)$(23,585)
Net loss available to common stockholders:
Net loss$(18,545)$(10,401)$(54,900)$(23,585)
Convertible redeemable preferred stock dividends(3,868)— (4,803)— 
Total net loss available to common stockholders$(22,413)$(10,401)$(59,703)$(23,585)
Net loss per common share:
Basic and diluted$(0.28)$(0.15)$(0.76)$(0.34)
Weighted-average number of shares used in per share calculation - Common Stock:
Basic and diluted81,427,971 70,554,326 78,813,987 70,340,658 
Comprehensive loss:
Net loss$(18,545)$(10,401)$(54,900)$(23,585)
Other comprehensive loss:
Foreign currency cumulative translation adjustment731 1,564 (1,420)(1,309)
Total comprehensive loss$(17,814)$(8,837)$(56,320)$(24,894)
(1) Stock-based compensation expense is included in the line items above as follows:
Three Months Ended June 30,Six Months Ended June 30,
2021202020212020
Cost of revenues$468 $487 $1,323 $696 
Selling and marketing516 720 1,471 1,329 
Research and development350 375 992 431 
General and administrative1,851 764 4,336 2,548 
Total stock-based compensation expense$3,185 $2,346 $8,122 $5,004 
(2) Excludes amortization of intangible assets, which is presented separately in the Condensed Consolidated Statements of Operations and Comprehensive Loss.




COMSCORE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(In thousands)
 Six Months Ended June 30,
20212020
Operating activities:
Net loss$(54,900)$(23,585)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Change in fair value of warrants liability16,520 (3,893)
Amortization of intangible assets 12,694 13,764 
Loss on extinguishment of debt9,629 — 
Stock-based compensation expense8,122 5,004 
Depreciation7,991 6,788 
Non-cash interest expense on senior secured convertible notes4,692 — 
Non-cash operating lease expense2,597 2,978 
Accretion of debt discount1,620 3,617 
Deferred tax provision967 324 
Amortization expense of finance leases941 784 
Amortization of deferred financing costs320 739 
Bad debt (benefit) expense(153)1,590 
Change in fair value of financing derivatives(1,800)(4,687)
Impairment of right-of-use and long-lived assets— 4,671 
Other 370 (6)
Changes in operating assets and liabilities:
Accounts receivable5,336 5,836 
Prepaid expenses and other assets1,516 (779)
Accounts payable, accrued expenses and other liabilities8,692 (13,948)
Contract liabilities and customer advances(11,608)2,330 
Operating lease liabilities(2,686)(3,319)
Net cash provided by (used in) operating activities10,860 (1,792)
Investing activities:
Capitalized internal-use software costs(7,369)(7,836)
Purchases of property and equipment(354)(45)
Net cash used in investing activities(7,723)(7,881)
Financing activities:
Principal payment and extinguishment costs on senior secured convertible notes(204,014)— 
Principal payment and extinguishment costs on secured term note(14,031)— 
Payments for dividends on convertible redeemable preferred stock (4,760)— 
Principal payments on finance leases(920)(823)
Principal payments on software license arrangements(228)(155)
Revolving line of credit issuance costs(68)— 
Payments for taxes related to net share settlement of equity awards(38)(68)
Proceeds from issuance of convertible redeemable preferred stock, net of issuance costs188,183 — 
Net cash used in financing activities(35,876)(1,046)
Effect of exchange rate changes on cash, cash equivalents and restricted cash(322)(544)
Net decrease in cash, cash equivalents and restricted cash(33,061)(11,263)
Cash, cash equivalents and restricted cash at beginning of period50,741 66,773 
Cash, cash equivalents and restricted cash at end of period$17,680 $55,510 
As of June 30,
20212020
Cash and cash equivalents$16,659 $35,899 
Restricted cash1,021 19,611 
Total cash, cash equivalents and restricted cash $17,680 $55,510 



Reconciliation of Non-GAAP Financial Measures
The following table presents a reconciliation of net loss (GAAP) to adjusted EBITDA for each of the periods identified:
Three Months Ended June 30,Six Months Ended June 30,
(In thousands)2021 (Unaudited)2020 (Unaudited)2021 (Unaudited)2020 (Unaudited)
Net loss (GAAP)$(18,545)$(10,401)$(54,900)$(23,585)
Amortization of intangible assets6,255 6,846 12,694 13,764 
Depreciation3,937 3,404 7,991 6,788 
Amortization expense of finance leases498 394 941 784 
Income tax provision (benefit)422 (664)1,444 (1,079)
Interest expense, net355 8,856 7,400 17,702 
EBITDA(7,078)8,435 (24,430)14,374 
Adjustments:
Stock-based compensation expense3,185 2,346 8,122 5,004 
Loss on extinguishment of debt— — 9,629 — 
Impairment of right-of-use and long-lived assets— — — 4,671 
Other expense (income), net (1)
6,519 (1,542)14,870 (8,434)
Adjusted EBITDA $2,626 $9,239 $8,191 $15,615 
(1) Adjustments to other expense (income), net reflect non-cash changes in the fair value of financing derivatives, interest make-whole derivative and warrants liability included in other (expense) income, net on our Condensed Consolidated Statements of Operations and Comprehensive Loss.
The following table presents a reconciliation of net loss (GAAP) to non-GAAP net loss for each of the periods identified:
Three Months Ended June 30,Six Months Ended June 30,
(In thousands)2021 (Unaudited)2020 (Unaudited)2021 (Unaudited)2020 (Unaudited)
Net loss (GAAP)$(18,545)$(10,401)$(54,900)$(23,585)
Adjustments:
Amortization of intangible assets 6,255 6,846 12,694 13,764 
Stock-based compensation expense3,185 2,346 8,122 5,004 
Loss on extinguishment of debt— — 9,629 — 
Impairment of right-of-use and long-lived assets— — — 4,671 
Other expense (income), net (1)
6,519 (1,542)14,870 (8,434)
Non-GAAP net loss$(2,586)$(2,751)$(9,585)$(8,580)
(1) Adjustments to other expense (income), net reflect non-cash changes in the fair value of financing derivatives, interest make-whole derivative and warrants liability included in other (expense) income, net on our Condensed Consolidated Statements of Operations and Comprehensive Loss.
We do not provide GAAP net income (loss) on a forward-looking basis because we are unable to predict with reasonable certainty our future stock-based compensation expense, fair value adjustments, variable interest expense, litigation and restructuring expense and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, we are unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or non-GAAP net loss to the most directly comparable GAAP measure, GAAP net income (loss), on a forward-looking basis.



Revenues
Revenues from our three offerings of products and services are as follows:
 Three Months Ended June 30,
(In thousands)2021 (Unaudited)% of Revenue2020 (Unaudited)% of Revenue$ Variance% Variance
Ratings and Planning$62,418 71.2 %$63,779 72.0 %$(1,361)(2.1)%
Analytics and Optimization17,764 20.3 %16,894 19.1 %870 5.1 %
Movies Reporting and Analytics7,477 8.5 %7,893 8.9 %(416)(5.3)%
Total revenues$87,659 100.0 %$88,566 100.0 %$(907)(1.0)%
Six Months Ended June 30,
(In thousands)2021 (Unaudited)% of Revenue2020 (Unaudited)% of Revenue$ Variance% Variance
Ratings and Planning$128,224 72.1 %$127,300 71.5 %$924 0.7 %
Analytics and Optimization35,465 19.9 %32,395 18.2 %3,070 9.5 %
Movies Reporting and Analytics14,300 8.0 %18,399 10.3 %(4,099)(22.3)%
Total revenues$177,989 100.0 %$178,094 100.0 %$(105)(0.1)%