News-Press & Gazette Signs as First TV Station Group to Pilot "Local News Intelligence Service"
"At NPG we strive to provide our teams the best possible products, and we look to partner with innovative startups in the market to help take our business to the next level. We see content metadata as a key to ratings and revenue growth. We are very excited to be the first user of the Local News Intelligence service," said
Stations can leverage Local News Intelligence to connect the dots between performance and elements inside news segments. The service offers insight into how story type, location, segment type and anchor correlate to ratings and audience listening. Subscribed stations will also receive competitive landscapes of social engagement for anchors, reporters and story types, and will know how their content drives cross-platform audience through promotional and marketing efforts.
"We are thrilled to work with
The Local News Intelligence service uses Transform's proprietary Media Data Platform for network scripted television. The Media Data Platform is an AI/machine learning platform that decodes the elements of a broadcast and, from the metadata added to content, shows stations the correlations between content and performance.
"We are excited to have NPG join as the first station group to take advantage of the unique insights available through the Local News Intelligence service," said
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Hattie Young, comScore, Inc., (212) 277-6577, email@example.com