Growing Number of Agencies Continue to Choose comScore as Local TV Currency in 2017
Client business categories are varied, with automotive, healthcare, furniture and tourism among some of the many industries that have chosen comScore's local TV currency as their exclusive negotiation tool to deliver more efficient, effective and successful TV campaigns for their clients. From comScore's current client roster of more than 200 regional and local agencies, 62 percent are exclusively using comScore's local market data for all of their advertising campaigns and buys.
"We are pleased, not only by the stability of the methodology and massive number of households being passively monitored, but by the depth of comScore's analytics," said
With more than a decade of experience measuring television viewership from the set-top box level across millions of households in all 210 markets, comScore is the industry's trusted source of passively-measured local television audience data. comScore's clean matching of local TV viewing data combined with Advanced Audience insights such as automotive purchasing behavior and voter registration information continues to provide local agencies with the tools to reach audiences in ways they had not previously considered and reposition their buys with insights not available from other sources.
"Given the fragmented cable and TV landscape, comScore is invaluable in helping us make key buying decisions for automotive," said
"Not only does comScore help us retain our business, but we have doubled in size every year since we began using comScore data four years ago," said
"We are excited that more and more agencies continue to rely on comScore Local's proven expertise in set-top box measurement and Advanced Audience insights to gain a greater understanding of their target audiences' viewing and purchasing behaviors," said
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with
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Antoine Ibrahim; comScore, Inc.; (212) 497-1785; email@example.com