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Jan 16, 2018

comScore Signs Expansion Agreement with Turner

Turner leverages comScore's Advanced Audiences™ to help advertisers better target relevant consumers

RESTON, Va., Jan. 16, 2018 - comScore today announced an agreement with Turner, expanding its existing relationship to include linear TV ratings measurement and comScore's Advanced Audiences™ segmentation. Turner already subscribes to comScore's video on demand and core digital Media Metrix services.

With this expansion, the company can combine household-level TV tuning information with consumer behavior data from third-party segmentation providers to go beyond traditional age/gender demographics. This allows potential advertisers to better target more relevant audiences, ensuring ads are being seen by the consumers they want to reach.

"For half a decade, Turner has been at the forefront of developing solutions that harness the power of data and deliver for advertisers new ways to plan, buy and evaluate the impact of their ad investments," said Dan Aversano, senior vice president of ad innovation and programmatic solutions at Turner Ignite. "Partners like comScore have helped bolster those efforts, as audience targeting continues to become central to how marketers more precisely reach consumers."

"We are thrilled to grow our relationship with Turner," said comScore's SVP of National Television Sales, Carol Hinnant. "Turner is one of the biggest players in broadcasting, so this agreement only further highlights the value of advanced audiences. It's good for advertisers, it's good for networks, and it's good for the industry."

About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.

About Turner Ad Sales
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, SuperDeluxe, TBS, TNT, truTV, Bleacher Report and Turner Sports' high-profile coverage of the NBA, Major League Baseball, NCAA Division I Men's Basketball Championship, ELEAGUE, UEFA and professional golf. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, comScore's expectations as to the impact of TV Essentials and the broader family of products on the success of comScore's business. These statements involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to, comScore's ability to achieve its expected financial and operational results. For additional discussion of risk factors, please refer to comScore's respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that comScore makes from time to time with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).

Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

 

SOURCE comScore

Hattie Young, comScore, Inc., (847) 528-5835, press@comscore.com

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