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Jan 23, 2018

comScore Secures Expansion Agreement with Cordillera Communication

Local broadcasting group grows use of comScore's local measurement service and Advanced Audience segmentations

RESTON, Va., Jan. 23, 2018 -- comScore today announced an agreement with local broadcasting group Cordillera Communication, expanding its existing relationship to include local TV ratings for WLEX (NBC) in Lexington, Ky., KATC (ABC) in Lafayette, La. and KOAA (NBC) in Colorado Springs, Colo. In addition to local ratings measurement information, the expansion agreement includes access to comScore's Advanced Audience behavioral segmentations for automotive and political ratings.

Cordillera owns and operates television stations and digital news platforms in 11 geographically diverse small- and medium-sized markets, serving more than 2.3 million U.S. households. Lexington, Lafayette and Colorado Springs join Corpus Christie, Texas, where Cordillera already leverages comScore's stable and granular local market measurement services.

"We are excited to continue to grow our relationship with Cordillera Communication," said Steve Walsh, executive vice president of local market sales at comScore. "This expansion further highlights the value that our local measurement insights provide to our partners in markets across the U.S."

With more than a decade of experience measuring television viewership from the set-top box level across millions of households in all 210 markets, comScore is the industry's trusted source of passively-measured local television audience data. comScore's clean matching of local TV viewing data combined with Advanced Audience behavior segmentations such as automotive purchasing behavior and voter registration information continues to provide local TV stations and agencies with the tools to reach audiences in ways they had not previously considered, and reposition their business decision-making with insights not available from other sources. 

About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 70 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, comScore's expectations as to the impact of TV Essentials and the broader family of products on the success of comScore's business. These statements involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to, comScore's ability to achieve its expected financial and operational results. For additional discussion of risk factors, please refer to comScore's respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that comScore makes from time to time with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).

Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

 

 

 

SOURCE comScore

Hattie Young, comScore, Inc., (847) 528-5835, press@comscore.com

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