comScore Seals Long-term Agreement as Exclusive Sales Currency for Lockwood Broadcast Group Station KAKE in Wichita
"We are really pleased to expand our partnership with comScore Local to our newest station, KAKE in
"Lockwood was one of comScore's earliest and most passionate station group clients, first signing with us in
With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all 210 local markets, comScore is committed to being the industry's trusted source for passively-collected television viewing data. comScore is also a leader in Advanced Audiences™, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at the local and national levels to effectively find and reach their ideal audiences to maximize their success.
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in 70 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC: SCOR). For more information on comScore, please visit comscore.com.
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Hattie Young, comScore, Inc., (212) 277-6577, email@example.com