comScore to Present at ARF Audience Measurement 2017
Representatives from
Audience Measurement Best Practices in the Cross-Platform Age
- Who:
Josh Chasin , CRO ofcomScore , andBill Harvey , founder and chairman of Research Measurement Technologies - What: Josh and Bill will speak about how traditional audience measurement systems and contemporary data science converge to solve the challenge of multi-screen measurement
- When:
Monday, June 12, 2017 from9 to 9:30 a.m. EST
Embrace Disruption: Home Sweet Digital Home
- Who:
Mike Rich , vice president of emerging products atcomScore - What:
Mike Rich will talk about the comScoreTotal Home Panel , and how this unique asset enables measurement of connected devices in the home. - When:
Tuesday, June 13 from11:40 a.m. to 12:10 p.m. EST
Measuring Brand Value across Platforms to Prove Sponsorship Effectiveness
- Who:
Jeff Boehme , senior vice president of television research atcomScore ,Ed Gaffney , managing partner of implementation research atGroupM , andAndrea Remoundos , director of business development atcomScore - What: Jeff, Ed and Andrea will present a case study on measuring American Express' brand impact resulting from a season-long sponsorship of NBA games.
- When:
Tuesday, June 13 from12:20 to 12:50 p.m. EST
Omnichannel Optimizing for the Data Generation
- Who:
Bill Harvey , executive chairman at Standard Media Index,James Fennessy , CEO of Standard Media Index, andChris Wilson , executive vice president of national television atcomScore - What: Bill, James and Chris will speak about optimizing for the same audience across multiple touchpoints, to identify the best ingredients for non-cookie cutter results.
- When:
Tuesday, June 13 from3:30 to 4 p.m. EST
For more information about the event, please visit https://thearf.org/audience-measurement-2017/.
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