comScore Partners with PushSpring to Close the Mobile Media Buying Loop
comScore has been a trusted source to advertisers and agencies for insight into app consumption, audience demographics, and other data vital to media planning. With the integration of comScore and PushSpring platforms, clients can now shift from campaign planning to execution more seamlessly and efficiently.
"The move towards audience-based buying and programmatic offers new opportunities for marketers to engage with consumers," said
The integration with PushSpring allows comScore clients to:
Targetand programmatically reach audiences based on mobile app consumption and demographics to achieve the goals of a campaign
- Enhance and expand mobile app audience segments in PushSpring with other unique characteristics like personas, location, etc.
- Build mobile app audiences on-the-fly and leverage existing DMP or DSP relationships to activate their custom-built target
"Our customers need to meet consumers where they are – and that's increasingly on mobile," said
All comScore Mobile Metrix subscribers have automatic access to the new PushSpring integration. If you would like to learn more about this new functionality, please contact us.
PushSpring is the leading independent mobile app audience data provider and marketplace, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering over 300 million targetable device IDs. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Console and distributed through industry-leading DMPs, DSPs, and programmatic platforms including The
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Hattie Young, comScore, Inc., (212) 277-6577, firstname.lastname@example.org