comScore Launches Advanced Custom Reporting for Mobile
"Advancing our mobile roadmap continues to be a major strategic initiative—one that our customers increasingly rely on as consumer behavior has shifted to this channel," said
comScore's newly expanded mobile coverage provides even greater ability for marketers to:
- Benchmark traffic quality, cross-shopping and other key mobile app and site metrics against competitors to identify strengths, threats and opportunities
- Identify key consumer segments through demographic and behavioral patterns in web and app usage
- Analyze consumer journeys over time and across information sources
- Fine tune acquisition efforts through analysis of competitive search and other marketing efforts
- Understand competitive loyalty patterns to attract, retain and engage users
For more than 16 years, comScore has provided advanced custom analytics and reporting to leading marketers across industries, including automotive, financial services, retail, travel and consumer packaged goods. The new scale and granularity of data will significantly expand the custom mobile insights comScore delivers to marketers.
For more information on the mobile analytics enhancements to comScore custom solutions, please contact us.
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Hattie Young, comScore, Inc., (212) 277-6577, Press@comscore.com