comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million U.S. Homes
"This expansion highlights comScore's dedication to providing the industry with a complete and stable television measurement currency," said
With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all 210 local markets, comScore is committed to being the industry's trusted source for passively-collected television viewing data. comScore is also a leader in Advanced Audiences™, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at the local and national levels to effectively find and reach their ideal audiences to maximize their success.
What the Industry is Saying:
"As a client of comScore's national TV product and a founding member of OpenAP,
"Over the past several years, GroupM has used advanced audience combined with comScore's national TV data to guide clients' video investments, advancing the targetability of national video. comScore's expansion to more than 30 million households will open up new uses for and enhance the utility of this data in an increasingly fragmented national and local video environment."
"Since 2010, Raycom has relied on the stability of comScore's local TV ratings and today we use comScore in every Raycom market. comScore's significant expansion of its measurement footprint across the U.S. is further proof of the company's ongoing investment in the future of local TV and improved measurement methodologies."
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with
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This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, comScore's expectations as to the impact of TV Essentials and the broader family of products on the success of comScore's business. These statements involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to, comScore's ability to achieve its expected financial and operational results. For additional discussion of risk factors, please refer to comScore's respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that comScore makes from time to time with the
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Hattie Young, comScore, Inc., (212) 277-6577, firstname.lastname@example.org