comScore Announces Partnership with Leading Political Data Provider L2
By merging L2's national voter and demographic files with comScore's television measurement, marketers will have the ability to more accurately reach audiences. The combination of L2's database with comScore's attributes for analytical purposes helps clients more efficiently reach voters based on their demographics, voting characteristics, purchase behavior and interests for better targeting. L2 clients are comprised of thousands of campaigns, including almost every presidential candidate during the 2016 cycle, along with PACs, associations and non-profits. L2 is also the primary data partner for the
"comScore is one of our most innovative partners," said L2 CEO Bruce Willise. "Pairing L2's known voter profiles with comScore's television audience data gives users the unique ability to target much more precisely."
"L2 has been a trusted source for voter data for over 40 years," said comScore's Chief Revenue Officer
For over 40 years, L2 has been the country's most trusted source for enhanced voter, consumer and modeled issue data. It's data and technology are used across, the political and public affairs landscapes with nearly 200 members of
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, comScore's expectations as to the financial and operational effects of StationView Essentials and comScore's entire suite of advertising products. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, comScore's ability to project the financial impact of the partnership or comScore's ability to achieve its expected financial and operational results. For additional discussion of risk factors, please refer to comScore's respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that comScore makes from time to time with the
Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
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Antoine Ibrahim, comScore, Inc., (212) 497-1785, firstname.lastname@example.org