comScore (NASDAQ: SCOR) is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.
We believe the combination of comScore and Rentrak uniquely positions the company to deliver new products that address what the industry has been asking both our companies for: a new, comprehensive cross-platform measurement system that accounts for all the ways in which content is consumed. Our businesses are highly complementary, and our combined products, measurement assets, and human capital are greater than the sum of our individual parts.
No. The combined company will operate under the name comScore, and the stock ticker will be SCOR (NASDAQ).
comScore works with more than 3,200 clients worldwide. These clients include 45 of the top 50 advertising agencies in the US, 10 of the top 10 media companies in the US, movie studios, broadcast and cable networks, 25 of the largest advertisers globally, local TV stations, operators and 10 of the top 10 CPG companies globally.
comScore offers a wide range of products that help clients discern the true value of media. comScore products along with Rentrak products are available through the new comScore. Together, the new company reports in more than 75 countries. Core products we offer include Media Metrix Multi-Platform (or MMX MP), Video Metrix Multi-Platform, validated Campaign Essentials (vCE), Xmedia, TV Essentials and Box Office Essentials.
comScore is a global company with more than 80 locations in 30 countries. The company is headquartered in Reston, Virginia.
comScore’s growth is being driven by the rapid changes taking place in the digital media, television and advertising ecosystems. The forces of this disruption include:
- The rapid emergence of the multi-platform consumer who connects with media across multiple devices and platforms,
- The ubiquity of video and television that’s reaching consumers through increasingly digital channels and challenging existing business models, and
- The rise of advertising automation which is changing how advertising is bought and sold.
In January 2016, comScore and Rentrak Corporation – two leaders in measurement innovation – united to establish new currencies for understanding consumers’ multiscreen behavior at massive scale.
Our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to deliver the most precise understanding of audiences, brands and consumers everywhere.
comScore has unmatched expertise in unifying billions of pieces of proprietary “census” data, encompassing digital, TV set-top box, movie screens and demographic information with the behavior of millions of individual consumers. Our massive, unparalleled data sources -- such as our opt-in panel of 2 million individuals, our census network, partner demo data and partner sales data -- are the foundation for our products and enable us to provide precise measurement and insights at massive scale.
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